A Brand Guidelines for Graphium Graphics which is a Graphic Design agency. This was a project for the Tatabi course on Logo Design on Domestika.

1. Brand guidelines
January 2020
By Aymen Jaouani

2. Graphium Graphics is
a graphic design agency that specializes
in high-tech and science related branding
and graphics.
Section 1
Introduction
Our philosophyis to make art
useful for science and technology.

3. Section 2
Origin of the logo
Origin of the name:
Graphium is a genus of colored butter-
flies.
The splendor of butterflies is a reminder of
our quest for beautiful designs.
The name reminds us of elements from
the periodic table which is an allusion to
Science in general but also to our scien-
tific approach to design.
Graphium Graphics has the advantage of
being easily memorable.
Origin of the logo:
The logo is at the same time a chipset
and a box of an imaginary chemical ele-
ment from the periodic table.

4. Section 3
Construction
Radius =2 squares
25 squares

5. Section 4
Versions
Main version
Reduced form
Horizontal version
Vertical version

6. Black version
White version

7. Section 5
Typography
Typography name: Gilroy
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789()=?"!.%$
Typography name: Gilroy ExtraBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789()=?"!.%$
Typography name: Gloucester Extra Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0123456789()=?"!.%$

8. Section 6
Colors
CMYK
C= 100% M= 96.55% Y= 14.51% K= 11.54%
RGB
R= 41 G= 47 B= 121
Hexadecimal
#292F79
PANTONE 2118 C
Formula Guide Coated
PANTONE 295 U
Formula Guide Uncoated

9. Section 7
Clear space
X
X
2
X
2
The safe area is an area around the logo that ensures
visible clarity.
X
X
2
X
2
X
2
X
2
X
X
2
X
2

10. Section 8
Minimum size
Section 9
Incorrect uses
X=1cm
1 2 3
4 5 6
7 8 9

11. 1
2
3
4
5
6
7
8
9
Do not rotate
Do not place on busy photo
Do not crop
Do not squeeze
Do not stretch
Do not replace
Do not outline
Do not drop shadow
Do not recreate

12. Section 10
Usage example