2. THIS COMPANY WAS FOUNDED IN 1967 IN SWEDEN BY BROTHERS JONAS AF
JOCHNICK AND ROBERT AF JOCHNICK. THE HEAD OFFICE OF ORIFLAME IS
LOCATED IN SCHAFFHAUSEN, SWITZERLAND, WITH A REGISTERED OFFICE IN
STOCKHOLM, SWEDEN. THE COMPANY HAS APPROXIMATELY 6,000 EMPLOYEES,
1,000 PRODUCTS AND A TURNOVER OF OVER 1.3 BILLION EURO. ORIFLAME
OPERATES IN MORE THAN 60 COUNTRIES, WHERE ITS BEAUTY PRODUCTS ARE
MARKETED BY OVER 3 MILLION ORIFLAME BRAND PARTNERS. MARKETING AND
SALES ARE DONE ONLINE: DURING 2019 96% OF THE COMPANY’S GLOBAL
ORDERS WERE PLACED ONLINE, 55% OF WHICH WERE PLACED USING MOBILE
DEVICES.
http://beautyedit.orinet.co.uk/history-of-oriflame-which-has-been-around-for-50-years/
3. CORPORATE SOCIAL RESPONSIBILITY
(CSR) IS A SELF-REGULATING
BUSINESS MODEL THAT HELPS A
COMPANY BE SOCIALLY
ACCOUNTABLE—TO ITSELF, ITS
STAKEHOLDERS, AND THE PUBLIC.
CSR IS A FORM OF INTERNATIONAL
PRIVATE BUSINESS SELF-REGULATION
WHICH AIMS TO CONTRIBUTE TO SOCIETAL
GOALS OF A PHILANTHROPIC, ACTIVIST,
OR CHARITABLE NATURE BY ENGAGING IN
OR SUPPORTING VOLUNTEERING OR
ETHICALLY-ORIENTED PRACTICES.
IT IS HOW COMPANIES MANAGE THEIR
BUSINESS PROCESSES TO PRODUCE AN
OVERALL POSITIVE IMPACT ON SOCIETY. IT
COVERS SUSTAINABILITY, SOCIAL IMPACT
AND ETHICS, AND DONE CORRECTLY
SHOULD BE ABOUT CORE BUSINESS –
HOW COMPANIES MAKE THEIR MONEY –
NOT JUST ADD-ON EXTRAS SUCH AS
PHILANTHROPY.
4. CSR
POLICY
ORIFLAME
IMPROVING THE QUALITY
OF LIFE OF PEOPLE IN THE
COMMUNITY IN WHICH
WE OPERATE
BELIEVING IN THE SAME WE FEEL
THAT THE CHILDREN AND WOMEN OF
TODAY SHOULD BE EMPOWERED BY
IMPARTING EDUCATION AND THIS
WOULD ITSELF LEAD TO OVERALL
DEVELOPMENT OF THE SOCIETY.
WE WISH TO BE A
COMPANY WHICH IS
RESPECTED BY PEOPLE
FOR ITS COMMITMENT
TOWARDS SOCIAL
CAUSES.
Oriflame aims at
focusing on child
education
THE PRIMARY MISSION OF ORIFLAME’S
COMMUNITY INVOLVEMENT IS THEREFORE TO
HELP THE CHILDREN AND YOUNG WOMEN IN
INDIA BY OFFERING THEM VARIOUS
EDUCATIONAL INITIATIVES.
ORIFLAME AIMS TO PROMOTE THE AWARENESS
AND PRACTICE OF GOOD CORPORATE
CITIZENSHIP BY MAKING BUSINESS BECOME AN
INTEGRAL PART OF SOCIETY WHERE PEOPLE
HAVE ACCESS TO RESOURCES TO MAKE
INFORMED CHOICES AND DECISIONS TOWARDS A
MORE HUMANE AND COMPASSIONATE SOCIETY.
5. THE AMOUNT OF
EXPENDITURE TO
BE INCURRED ON
EACH OF THE
ACTIVITIES TO BE
UNDERTAKEN
ANNUALLY AS PER
THE CSR POLICY
IMPLEMENTATION AND
MONITORING OF CSR
PROJECTS OR ACTIVITIES
OF THE COMPANY BY
FOLLOWING A DEFINED
MONITORING PROCESS
FOR THE SAME. THE CSR
COMMITTEE SHALL
MEET AS AND WHEN
DEEMED NECESSARY.
ENSURE THAT SURPLUS
IF ANY THAT ARISES
FROM THE PROJECTS/
ACTIVITIES UNDER THE
POLICY SHALL NOT
FORM A PART OF THE
BUSINESS PROFITS OF
THE COMPANY
FORMULATING AND
RECOMMENDING THE CSR
POLICY OF THE COMPANY
AND ANY AMENDMENTS
THEREOF TO THE BOARD
ENSURE THAT ALL ACTIVITIES AS PER THE CSR POLICY SHALL BE UNDERTAKEN
WITHIN THE TERRITORY ON INDIA AND PREFERENCE IS GIVEN TO THE LOCAL AREAS
OF OPERATION OF THE COMPANY AND THAT SUCH ACTIVITIES ARE NOT IN THE
NORMAL COURSE OF BUSINESS OF THE COMPANY.
MANAGEMENT
EMPLOYEE, EXECUTIVES,
ADVISORS,
REPRESENTATIVES OF
SOCIAL
ORGANIZATIONS, OF
THE COMPANY AND
SUCH OTHER PERSON (S)
AS IT MAY CONSIDER
NECESSARY TO ATTEND
THE MEETING.
RESPONSIBILITY
OF
CSR COMMITIE
6. BENEFITS
OF CSR
The consumer evaluation to the
Oriflame CSR progants has been
identified as having a real influence
on the consumer perceptions of the
price. This means that the consumers
are likely to accept the price set by
Oriflame when consumers appreciate
the CSR programs.
The application of CSR by Oriflame
is seen as a concern for the
environment so that the
consumers could accept the set
price of the Oriflame cosmetics as
it gives positive perception to the
consumers regarding the good
intention of Oriflame to be
environmentally responsible
When the
consumers
accept the price
set by Oriflame,
the purchase
behavior
intention turn
stronger
This means that the
existence of the trust and
price fairness could
strengthen the influence of
CSR on purchase intention,
as the CSR does not directly
affect the purchase
intention.
7. COMMITMENTS
TOWARDS
SUSTAINABILITY
DOES MORE THAN JUST
CARE FOR YOUR SKIN -
IT CHANGES LIVES. IN
THE FARMING
COMMUNITIES WHERE
WE SOURCE THE
COCONUT OIL FOR ECO
BEAUTY, THE PROCEEDS
FROM SALES PROVIDE
TRAINING IN
BIODIVERSITY,
ORGANIC FARMING AND
NATURAL RESOURCE
MANAGEMENT, AND
EMPOWERING WOMEN.
Eco
Beauty
range
Microbeads
ORIFLAME ONLY
USE
BIODEGRADABLE,
NATURAL-ORIGIN
BEADS IN ALL OF
OUR EXFOLIATING
PRODUCTS.
Wellness
Factory
WELLNESS FACTORY IN
ROORKEE, INDIA HAS ROOF-
MOUNTED SOLAR PANELS
TO USE THE SUN TO REDUCE
POWER CONSUMPTION.
IT HAS EARNED LEED®
(LEADERSHIP IN ENERGY
AND ENVIRONMENTAL
DESIGN) GOLD
CERTIFICATION.
IT IS COMMITTED TO
DONATE €1 MILLION
TO THE WORLD
CHILDHOOD
FOUNDATION
THROUGH SALES OF
TENDERLY PROMISE.
Childhood
Foundation
Recyclable
Future
In 2016, 99% of their
catalogue paper came
from credibly certified
forests.
stopped more than
96% of our
manufacturing waste
from going to landfills.
8. SWOT
ANALYSIS
STRENGTH
THREATS
WEAKNESS
OPPORTUNITIES
EASILY AVAILABLE PRODUCTS IN
RESIDENTIAL AREAS, AT PARLOURS AND
SOLD BY PEOPLE WHOM CUSTOMERS
KNOW AND TRUST. RELEASE
CATALOGUES FREQUENTLY WITH OFFERS
ON PRODUCTS. CUSTOMERS GET HELP
FROM SPONSORS WHO HELP THEM AS A
CONSULTANT CHOOSE PRODUCT
ACCORDING TO THEIR SKIN TYPE,
CLIMATE ETC
ESTABLISHED BRAND NAME
FOR 43 YEARS. PROVIDES
NATURAL BEAUTY PRODUCTS
THROUGH AN INDEPENDENT
SALES FORCE OF OVER 3
MILLION PEOPLE.
LACK OF
PROMOTIONAL
ACTIVITIES
THROUGH MASS
MEDIA. DEPENDS
ON THE NETWORK
OF INDIVIDUAL
SPONSORS ON
MOST OF ITS
DISTRIBUTION
AND AVAILABLE IN
VERY FEW STORES.
DEVELOP DEEPER
DISTRIBUTION NETWORK.
EXPANDING IN RURAL AREAS.
INVESTING IN R&D, LAUNCH
OF NEW PRODUCTS
THROUGH INNOVATION.
AGGRESSIVE PRICE
COMPETITION
FROM LOCAL AND
MULTINATIONAL
PLAYERS.
AVAILABILITY OF
CHEAP BEAUTY
PRODUCTS.
PRESENCE OF MANY
ESTABLISHED
BRANDS AT ONE
PLACE IN THE
STORES THUS
GIVING CUSTOMERS
VARIETY.
