Legacy Franchise Group partnered with BGR The Burger Joint, an 18-location restaurant chain, to assist with its expansion efforts in the United States and globally. Legacy Franchise Group is led by CEO Fred Auzenne, who has a background as an Army counterintelligence agent and an MBA. As part of the partnership, Legacy Franchise Group will implement franchise marketing and advertising initiatives to grow BGR The Burger Joint's presence, aided by the restaurant's award-winning products and business model as well as research showing burgers are trending in the food industry.
2. Introduction
• Fred Auzenne is a graduate of the University of Nevada
Las Vegas and the MBA program at the University of
Nevada Reno. A former counterintelligence special agent
for the United States Army, Fred Auzenne currently
serves as the CEO of the Entrepreneur Opportunity Fund
and Arizona based firm Legacy Franchise Group.
Recently, BGR The Burger Joint, a restaurant chain with
18 locations, partnered with the Legacy Franchise Group
to assist with its expansion efforts in the United States
and globally. The partnership was featured on the
International Franchise Association's website
(www.franchise.org).
3. The Burger Joint
• BGR The Burger Joint was founded in 2008 and
maintains a mission to provide high quality, made
fresh to order food products to customers in a warm
atmosphere. In addition to assisting with sales
efforts, Legacy Franchise Group’s role in the
partnership is to implement franchise marketing
and advertisement initiatives to expand BGR The
Burger Joint presence. This process is helped by the
award winning products and established business
model at the restaurant, as well as a recent
restaurant consultancy survey that showed burgers
are a top trend in the food industry.