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Emerging Media Trends


April 17, 2008
Suzie Reider
Director, YouTube




                        Google Confidential and Proprietary   1
No Medium Is an Island




                         Google Confidential and Proprietary 2 2
                         Google Confidential and Proprietary
Five Trends Shaping Digital Marketing


 1   Search is a core behavior


 2   Be “always on”… your consumer is online 24/7


 3   Offline events drive online behavior


 4   Give consumers the chance to choose you


 5   Ideas come from everywhere; tap into the crowd’s wisdom

                                                    Google Confidential and Proprietary   3
Three Principles For All Marketing



      The best marketing is relevant and
  1   engaging for your consumer



  2   Campaigns must be integrated across media


      All advertising should be measurable
  3   and accountable

                                             Google Confidential and Proprietary   4
The Google Ecosystem



                         TV ads



                                        Mobile ads




      Google.com
     (Search ads)                         Audio ads




Google Content Network
      (AdSense)                                Print ads
                                  Google Confidential and Proprietary   5
Metrics Matter




                 Google Confidential and Proprietary   6
Measure Performance in Every Medium

      Search Ads                                           Display & Gadget Ads




Impressions, Click-through       Views, ratings,           Impressions, Click-thru rates,
   rates, Cost-per-click       comments, favorites           Gadget interaction time


        TV Ads                     Print Ads                      Radio Ads




                             Measurable calls to action,       Measurable calls to
    Second by second         including SMS, search, QR         action and next day
  audience measurement       code, and toll-free numbers       placement reporting

                                                                           Google Confidential and Proprietary   7
Thank You!
             Q&A
Shift Into
High Gear




                          Google Confidential and Proprietary   8

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Google Automotive; Emerging Media Trends

  • 1. Emerging Media Trends April 17, 2008 Suzie Reider Director, YouTube Google Confidential and Proprietary 1
  • 2. No Medium Is an Island Google Confidential and Proprietary 2 2 Google Confidential and Proprietary
  • 3. Five Trends Shaping Digital Marketing 1 Search is a core behavior 2 Be “always on”… your consumer is online 24/7 3 Offline events drive online behavior 4 Give consumers the chance to choose you 5 Ideas come from everywhere; tap into the crowd’s wisdom Google Confidential and Proprietary 3
  • 4. Three Principles For All Marketing The best marketing is relevant and 1 engaging for your consumer 2 Campaigns must be integrated across media All advertising should be measurable 3 and accountable Google Confidential and Proprietary 4
  • 5. The Google Ecosystem TV ads Mobile ads Google.com (Search ads) Audio ads Google Content Network (AdSense) Print ads Google Confidential and Proprietary 5
  • 6. Metrics Matter Google Confidential and Proprietary 6
  • 7. Measure Performance in Every Medium Search Ads Display & Gadget Ads Impressions, Click-through Views, ratings, Impressions, Click-thru rates, rates, Cost-per-click comments, favorites Gadget interaction time TV Ads Print Ads Radio Ads Measurable calls to action, Measurable calls to Second by second including SMS, search, QR action and next day audience measurement code, and toll-free numbers placement reporting Google Confidential and Proprietary 7
  • 8. Thank You! Q&A Shift Into High Gear Google Confidential and Proprietary 8