Google Automotive provides this overview for marketing professionals in the auto industry.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
2. No Medium Is an Island
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3. Five Trends Shaping Digital Marketing
1 Search is a core behavior
2 Be “always on”… your consumer is online 24/7
3 Offline events drive online behavior
4 Give consumers the chance to choose you
5 Ideas come from everywhere; tap into the crowd’s wisdom
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4. Three Principles For All Marketing
The best marketing is relevant and
1 engaging for your consumer
2 Campaigns must be integrated across media
All advertising should be measurable
3 and accountable
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5. The Google Ecosystem
TV ads
Mobile ads
Google.com
(Search ads) Audio ads
Google Content Network
(AdSense) Print ads
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7. Measure Performance in Every Medium
Search Ads Display & Gadget Ads
Impressions, Click-through Views, ratings, Impressions, Click-thru rates,
rates, Cost-per-click comments, favorites Gadget interaction time
TV Ads Print Ads Radio Ads
Measurable calls to action, Measurable calls to
Second by second including SMS, search, QR action and next day
audience measurement code, and toll-free numbers placement reporting
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8. Thank You!
Q&A
Shift Into
High Gear
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