Google Automotive; Emerging Media Trends

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Google Automotive provides this overview for marketing professionals in the auto industry.

The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!

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  • The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
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Google Automotive; Emerging Media Trends

  1. 1. Emerging Media Trends April 17, 2008 Suzie Reider Director, YouTube Google Confidential and Proprietary 1
  2. 2. No Medium Is an Island Google Confidential and Proprietary 2 2 Google Confidential and Proprietary
  3. 3. Five Trends Shaping Digital Marketing 1 Search is a core behavior 2 Be “always on”… your consumer is online 24/7 3 Offline events drive online behavior 4 Give consumers the chance to choose you 5 Ideas come from everywhere; tap into the crowd’s wisdom Google Confidential and Proprietary 3
  4. 4. Three Principles For All Marketing The best marketing is relevant and 1 engaging for your consumer 2 Campaigns must be integrated across media All advertising should be measurable 3 and accountable Google Confidential and Proprietary 4
  5. 5. The Google Ecosystem TV ads Mobile ads Google.com (Search ads) Audio ads Google Content Network (AdSense) Print ads Google Confidential and Proprietary 5
  6. 6. Metrics Matter Google Confidential and Proprietary 6
  7. 7. Measure Performance in Every Medium Search Ads Display & Gadget Ads Impressions, Click-through Views, ratings, Impressions, Click-thru rates, rates, Cost-per-click comments, favorites Gadget interaction time TV Ads Print Ads Radio Ads Measurable calls to action, Measurable calls to Second by second including SMS, search, QR action and next day audience measurement code, and toll-free numbers placement reporting Google Confidential and Proprietary 7
  8. 8. Thank You! Q&A Shift Into High Gear Google Confidential and Proprietary 8

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