1. ANALYSIS OF BUCHANAN/JENKINS PRE-OWNED SALES FROM NOV 01 2005 TO JUL 31 2006 PREPARED FOR ERNIE PARISI, GENERAL MANAGER RESEARCH CONDUCTED BY BOB KEETON, CHIEF OPERATING OFFICER KEENOTE MARKETING & MEDIA 1322 E LUMSDEN ROAD BRANDON, FL 33511 800-728-8192

2. HIGH POTENTIAL PRE-OWNED

3. PRE-OWNED HOT ZIP METHODOLOGY

4. PRE-OWNED HOT ZIPS

5. 45.5% HAVE A HOUSEHOLD INCOME BETWEEN $10K-$34,999.

6. 63.5% ARE AGE 18-49

7. MODEL TYPE–DOMESTIC-USED

8. MODEL TYPE-FOREIGN-USED

9. MODEL YEAR-OWN-USED

10. NO. CARS OWN-USED

11. AMOUNT HHLD PLANS TO PAY USED VEHICLE NXT/YR

12. MILES TRAVEL 1 WAY BUY LAST USED VEHICLE

13. PRIMARY REASON USED DEALER FOR LAST USED VHCL

14. VEHICLE HHLD PLANS TO BUY USED NXT/YR

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