The future of digital publishing in a mobile world. These are the slides from a recent seminar held during the Beijing International Book Fair 2014 in Beijing, China. The seminar covered Print on Demand (POD), eBook and Mobile publishing technologies in the US and Chinese book markets.

1. POD
eBook
The Future of Publishing
in a Mobile World
Beijing International Book Fair 2014
Mobile
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

2. • Self-Publishing
- 600K to 1MM titles published annually
- $1.5MM = amount independent author Amanda Hocking
made self-publishing.
• Print on Demand (POD)
- Eliminates Inventory + Shipping Costs
• eBooks
- 1,010,370 = Number of e-books sold by self-published author
John Locke.
• Amazon ( Retailer or Publisher?)
- Future undecided.
USA Book Market
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

3. Mobile Consumption
38% of
Americans
under the age
of 2 have
used a mobile
device. (Common Sense
Media, late 2013)
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

4. Mobile Consumption
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

5. • Fundamentals Behind Mobile:
1.) Every experience is unique, literally.
2.) The more time you can get someone to use your app
the more your AI learns and thus evolves.
• You must ask yourself: “How do I separate my content
from the rest in both the app store and the bookstore.”
Mobile Consumption
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

6. • USA: Digital + Open Market + eCommerce
• China: Physical + Regulated + Brick & Mortar
US + China Distribution
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14

7. • Mixed Reality Reading (apps + eBooks that engage)
• Reading + Gaming = $80 Billion Dollar Industry by 2016
(estimated)
• Applications = Core
• Revolutionize the experience for the reader in whatever
format or combination of print versus digital they prefer.
POD + ePub + .Mobi
Kait Neese Kait@Publishondemandglobal.com Beijing International Book Fair 2014 8/29/14