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Keynote Presentation - Doing Business Naked - 10th Australian Mango Conference
- 1. Celebrate, Collaborate and Create Darwin Australia, May 25-28, 2015
- 8. “information and disclosure are literally a click away”
- 13. GRAY’S COROLLARY ON MURPHY’S LAW: “Any detail that can be discovered will be requested,” or “Give up and reveal.”
- 19. • Controlling quality with and emphasis on the consumer eating experience • Investing in promotion and market development to generate consumer trial, repeat purchase and a willingness to pay • Control the rate of growth of supply such that it does not expand more rapidly than demand (of course mother nature often intervenes) • Determine how to manage the upfront marketing investment before there is sufficient volume to cover the costs... could require capital • An emphasis on communication, information exchange of production and marketing issues... collaboration (there’s that word again) • Production timing of the varieties (early, late) matters a lot both for growers and marketers… • In other words... get ready for doing business naked !
- 21. QUICK RESPONSE
- 25. ADAPT OR DIE
- 26. “I AM PART OF ALL THAT I HAVE MET.”
- 28. GET IN TOUCH WITH DAWN FOR A FRESH DIRECTION ON… • BUSINESS STRATEGY • CHANGE MANAGEMENT • BUSINESS DEVELOPMENT2 • GROWER RELATIONS / SUPPLY SOURCING • SUCCESSFUL PRODUCT STRATEGIES • MARKETING, BRANDING, PACKAGING Thank you for your time !