1. AUSTIN MCALLISTER
11516 Country Drive, Oklahoma City, OKLAHOMA (OK) 73170 H: 4058379919 C: 4058379919
amaccustoms@gmail.com
amacfootwear.com http://www.washingtontimes.com/news/2014/oct/20/new-footwear-line-wants-
to-help-african-villages/#
Young. Motivated. Innovative. Creative. Ready to work.
Marketing
Social Media Marketing
Press release
Brand development
Product Development
Hiring/Firing
Graphic Design
Storyboarding
Shooting/editing lookbooks
Website development
Website traffic
Product design
Drafting/finalizing tech packs
Communicating with manufacturers
CEO/Founder/Marketing/Creative Direction, 02/2011 to Current
AMAC Customs – Oklahoma City, OK
AMAC Customs was the first ever company I built from the ground up. In under 3 years, we grossed over
$300,000 and sold over 2,000 pairs of shoes in that 3 year period. In 2014, I took a break from AMAC Customs
to begin building my second brand, AMAC Footwear.
For AMAC Customs, I did all graphic design, marketing, manufacturing, shipping, and customer service. It was
my first company ever so it wasn't fool-proof, but it was indeed extremely successful. During these endeavors, I
taught myself how to use Adobe Illustrator and Photoshop inside out. I did lookbooks, product shoots, etc.
I really enjoy the creative side of the business such as the things aforementioned.
Marketing is second nature to me. I built AMAC Customs from zero followers on social media in 2011 to over
35,000 followers by 2014. This following has helped me sell thousands of shoes and has definitely helped in
getting respected by the larger blogs that we want to get featured on.
CEO/Founder/Creative Director, 04/2014 to Current
AMAC Footwear – Oklahoma City, OK
AMAC Footwear was the second business I built from the ground up. We are a footwear company with a
unique business model. For every pair of shoes we sell, we give twenty years of clean drinking water to
someone in need through the help of our partners Water Wells for Africa.
Again, at AMAC Footwear, I have been actively preparing for launch in a few months. I do most graphic
design, and all marketing. We have five prestigious designers on the team who have worked for companies
such as Nike, Adidas, New Balance, Topman, and Brooks. All that to say I have experience hiring for, running,
and developing a business.
I planned on launching AMAC Footwear in June of 2014 but long story short things didn't work out and we
had to switch up factories in which our manufacturing is done. But, in the time leading up to the "launch" that
was supposed to happen, I got AMAC Footwear featured in AskMen, NiceKicks, KicksonFire, SneakerNews,
Fox25, and MANY more online blogs. I also got my company featured in the biggest local newspaper, The
Oklahoman, and I had an interview about the company on the leading evening newscast, Fox25 news. Finally,
I was able to get AMAC Footwear featured in the Washington Times.
I say all that to say, I am good at marketing. I developed a type of hype for the "launch" that was supposed to
PROFESSIONAL SUMMARY
SKILLS
WORK HISTORY

2. happen that prestigious companies such as Adidas or Toms would be proud of.
High School Diploma: 2014
Christian Heritage Academy - Del City, OK
Associate of Arts: Merchandising Product Development, Will be attending this year if all goes well.
Fashion Institute of Design and Merchandising - Los Angeles, CA
EDUCATION