A talk from the Virtual World Society Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. William Barry (Notre Dame de Namur University): The Secret to Inspire People to Embrace VR/AR and MR Worlds In this session, you will explore why and how virtual, augmented, and mixed reality technologies scare people in order to transform people's fear into excitement and wonderment. You will learn from the action research we have conducted with these technologies with people from the age of 2-80 in settings from the academic to the recreational. Using the lessons learned in this session, you will improve your effectiveness in influencing people to experiment and embrace new technologies. http://AugmentedWorldExpo.com