1. Aubrey Kanagy
Old Dominion University
SEPS 409

2. Premium Lifestyle &
Action Sports Brand
Industry: Surfing Equipment & Supplies, Sunglasses
Category: Sporting & Recreation Goods
https://youtu.be/3j1c1BoVxq0

3. Demographics
² Ages: 17-30
² Sex: Both
² 13% Female
² 87% Male
² Income: $77,937
² Location: Everywhere
² Education:
² 62% College Degree of
Above
² 38% High School Diploma or
Below

4. Psychographics
² Lifestyle
² Outdoors
² Recreational
² Fashionable
² Activities
² Watersports
² Surfing
² Waterskiing
² Hiking
² Thrill Seeking

5. Now I Can Foundation
Neuromuscular Challenges

6. Love the Adventure,
Lasting Memories,
and Good Times

7. KZ Wear

8. Spring/Summer 2015

9. 1. Boho Dreams: Tortoise
Solo
2. Lounging Ladies: Sahara
Interchangeable
3. Americana: United
Interchangeable
Fun In the Sun
Americana
LoungingLadies
BohoDreams

10. Floatable Kickstarter