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 PESTLE analysis, which is sometimes referred as PEST
analysis, is a concept in marketing principles. Moreover, this
concept is used as a tool by companies to track the
environment they’re operating in or are planning to launch
a new project/product/service etc.PESTLE is a mnemonic
which in its expanded form denotes P for Political, E for
Economic, S for Social, T for Technological, L for Legal and E
for Environmental. It gives a bird’s eye view of the whole
environment from many different angles that one wants to
check and keep a track of while contemplating on a certain
idea/plan.
 This section provides the first Pestle analysis examples
where an evaluation of the PESTLE
analysis of Singapore has
been undertaken. Singapore
is known as an island city-
state which off to the
southern Malaysia.
Singapore is referred to as a
global financial center with a
tropical climate as well as the multicultural population.
-----------------------------------------------------
POLITICAL FACTOR:-
 Political Stability.
 Free Trade Agreements.
 The level of corruption is low.
 The overall risk is low.
-----------------------------------------------------
ECONOMIC FACTOR:-
 Resilient Economy.
 The GDP is projected to grow at 2% in 2019.
 The inflation level is also low at less than 3%
 Corporate taxation is less than 20%
 Singapore is supposed to have the highest per capita income.
--------------------------------------------------------------
-----------------------------------------------------
SOCIAL FACTOR:-
 Asian culture.
 Literacy levels are high.
 Eligible workforce for the economy.
 Education at least at the primary level is mandatory.
 Average people work in white-collar jobs and pay high taxes.
 Cost of living is high.
-----------------------------------------------------
TECHNOLOGICAL FACTOR:-
 The technological readiness in Singapore is strong.
 The physical infrastructure has grown with technology.
 The country has a fine logistics backbone to support businesses.
 Presence of strong e-governance which means higher transparency.
---------------------------------------------------------
-----------------------------------------------------
LEGAL FACTOR:-
 Corporate and personal taxes are low in Singapore.
 Freedom of speech and laws are strict and implementation
is rigid.
 A national IP Protocol is being created to give companies
access to publicity-funded IP
----------------------------------------------------------------
ENVIRONMENTAL FACTOR-
 The risks of oil spillage in sea around the country
are high.
 Secure waste treatment and disposal is critical in
Singapore.
 Annual average temperature has increased and sea
levels are rising.
--------------------------------------------------------------
 This section provides the second Pestle Analysis
Example. England is a country within the British
Isles bordering the
Wales and Scotland.
The country is also a
multicultural, modern
hub for business and
arts. Following infographic provides an evaluation
of the PESTLE Analysis Example of England:
--------------------------------------------------------------
POLITICAL FACTOR:-
 A stable and fair country that offers immense
opportunities.
 Higher level of influence is focused on internal working, the
responsible and the proactive government.
 Some form of well-hidden corruption.
--------------------------------------------------------------
ECONOMIC FACTOR:-
 Higher level of GDP and with a diverse economy.
 After Brexit, England has left the Euro Zone, and since then
there have been several changes in the economic conditions
in England.
 Before the Brexit, UK has had the 5th highest GDP.
-------------------------------------------------------------
--------------------------------------------------------------
SOCIAL FACTOR:-
 The country offers a large number of benefits in respect to public
services.
 The country cares for all of the inhabitants within the country.
 Cosmopolitan environment.
 Increasing and high ratio of dependency , and the overall costs of
education.
--------------------------------------------------------------
TECHNOLOGICAL FACTOR:-
 England has a much better access to improved level of technology .
 Increased level of expertise in the area of science and development.
 Better access to technology.
 Effective level of laws in consideration to the intellectual property
rights.
--------------------------------------------------------------
--------------------------------------------------------------
LEGAL FACTOR:-
 The code of corporate governance within UK is known to be
flexible as well as robust.
 The government in UK also follow different policies for price
control where the government control the prices directly.
 Minimum wage rate.
--------------------------------------------------------------
ENVIRONMENTAL FACTOR:-
 UK is surrounded by a large number of natural resources.
 The snow storms and frequent floods result in the failure of
the local authorities.
--------------------------------------------------------------
IBM Project.

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IBM Project.

  • 1.
  • 2.
  • 3.  PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan.
  • 4.
  • 5.  This section provides the first Pestle analysis examples where an evaluation of the PESTLE analysis of Singapore has been undertaken. Singapore is known as an island city- state which off to the southern Malaysia. Singapore is referred to as a global financial center with a tropical climate as well as the multicultural population.
  • 6. ----------------------------------------------------- POLITICAL FACTOR:-  Political Stability.  Free Trade Agreements.  The level of corruption is low.  The overall risk is low. ----------------------------------------------------- ECONOMIC FACTOR:-  Resilient Economy.  The GDP is projected to grow at 2% in 2019.  The inflation level is also low at less than 3%  Corporate taxation is less than 20%  Singapore is supposed to have the highest per capita income. --------------------------------------------------------------
  • 7. ----------------------------------------------------- SOCIAL FACTOR:-  Asian culture.  Literacy levels are high.  Eligible workforce for the economy.  Education at least at the primary level is mandatory.  Average people work in white-collar jobs and pay high taxes.  Cost of living is high. ----------------------------------------------------- TECHNOLOGICAL FACTOR:-  The technological readiness in Singapore is strong.  The physical infrastructure has grown with technology.  The country has a fine logistics backbone to support businesses.  Presence of strong e-governance which means higher transparency. ---------------------------------------------------------
  • 8. ----------------------------------------------------- LEGAL FACTOR:-  Corporate and personal taxes are low in Singapore.  Freedom of speech and laws are strict and implementation is rigid.  A national IP Protocol is being created to give companies access to publicity-funded IP ---------------------------------------------------------------- ENVIRONMENTAL FACTOR-  The risks of oil spillage in sea around the country are high.  Secure waste treatment and disposal is critical in Singapore.  Annual average temperature has increased and sea levels are rising. --------------------------------------------------------------
  • 9.  This section provides the second Pestle Analysis Example. England is a country within the British Isles bordering the Wales and Scotland. The country is also a multicultural, modern hub for business and arts. Following infographic provides an evaluation of the PESTLE Analysis Example of England:
  • 10. -------------------------------------------------------------- POLITICAL FACTOR:-  A stable and fair country that offers immense opportunities.  Higher level of influence is focused on internal working, the responsible and the proactive government.  Some form of well-hidden corruption. -------------------------------------------------------------- ECONOMIC FACTOR:-  Higher level of GDP and with a diverse economy.  After Brexit, England has left the Euro Zone, and since then there have been several changes in the economic conditions in England.  Before the Brexit, UK has had the 5th highest GDP. -------------------------------------------------------------
  • 11. -------------------------------------------------------------- SOCIAL FACTOR:-  The country offers a large number of benefits in respect to public services.  The country cares for all of the inhabitants within the country.  Cosmopolitan environment.  Increasing and high ratio of dependency , and the overall costs of education. -------------------------------------------------------------- TECHNOLOGICAL FACTOR:-  England has a much better access to improved level of technology .  Increased level of expertise in the area of science and development.  Better access to technology.  Effective level of laws in consideration to the intellectual property rights. --------------------------------------------------------------
  • 12. -------------------------------------------------------------- LEGAL FACTOR:-  The code of corporate governance within UK is known to be flexible as well as robust.  The government in UK also follow different policies for price control where the government control the prices directly.  Minimum wage rate. -------------------------------------------------------------- ENVIRONMENTAL FACTOR:-  UK is surrounded by a large number of natural resources.  The snow storms and frequent floods result in the failure of the local authorities. --------------------------------------------------------------