Glass Bottle packaging design of a unique brand for Alcopops with a designed wordmark for the brand to create brand extension on other products of the brand through designed label with branding.

1. Product Packaging Design
A Project by Ashutosh Vatsha
14050221037

2. Project Brief
• To select a packaged product to work on.
• To create a brand name for the same for extension of the brand.
• To design a primary packaging of the product.
• To also create an identity (logo) for the product's brand.
• To Design a label for three variants of the same product, carrying the same brand identity
for brand extension.

3. Product
Premium packaged spirits are Distilled alcohol with fruit juice or added flavorings these PPS falls under Alcopops. An
Alcopop (or cooler, spirit cooler in South African English, or malternative in American slang) is a term describing
certain flavored alcoholic beverages with relatively low alcohol content ( 3-7% alcohol by volume). Other relative
terms include:
FAB (flavored alcoholic beverage)
FMB (flavored malt beverage)
PPS (pre-packaged spirit or premium packaged spirits)
RTD (ready to drink – New Zeland & Australia)

4. Research
• Packaging Material: Usually PPS are packaged in glass bottle or tin cans which is recyclable or
reusable options for consumers.
• Market Competitors: Smirnoff Ice, Jack Daniels Country Cocktails Bacardi
Breezer and MD 20 20.
• Labeling and decoration techniques promote brand identity, marketability, and self appeal of products
through blending such design techniques with the shape of the container.
• Various labeling techniques for glass bottles are:
1. Applied Ceramic Labeling (ACL) or Silk Screening
2. Heat Transfer Labeling
3. Shrink Sleeve
4. Pressure Sensitive Labeling
5. Cut and Stack Labeling

5. Research
• Various shape decoration techniques for glass bottle includes:
1. Acid Etching
2. Embossing
3. Debossing

6. Brand Names
Hangover
Tipsy
Sip
Fluid
Drop
Bullet
Dry
Flow
Game
Heat
Lust
Era
Neat
Punch
Ocean
Sinister
Rox
Chillz
Venge
Trips

7. Logo Design Concepts

8. Final Logo Design

9. Structural Development

10. Form Explorations

11. Label & Layout Concepts

12. Label Design

13. Final Label Design
Lemon Watermelon Green Apple Mandatories

14. Product Graphics
Final
Product
Graphics

15. Thankyou For Listening!