2. TABLE OF CONTENTS
POWERING CUSTOMER
EXPERIENCES WITH CONTEXT
Vivek Sharma
CEO AND CO-FOUNDER
MOVABLE INK
6
HARNESSING
CREATIVITY
Josh Linkner
VC AND ENTREPRENEUR
NYT BESTSELLING AUTHOR
9
13
21
28
32ACCELERATING CHANGE
AND BIG DATA
PERSONALIZING THE RETAIL
EXPERIENCE
Reed Pankratz
SR. DIGITAL BRAND EMAIL STRATEGIST
FINISH LINE
DRIVING EFFICIENCIES
THROUGH AUTOMATION
Ashley Morse
EMAIL MARKETING DESIGNER
LENOVO
APIs: REVOLUTIONIZING HOW
WE PUT OUR CUSTOMER FIRST
Joe Shannon
CUSTOMER ENGAGMENT MANAGER
AMERICAN EXPRESS
42OVERHAULING THE FAN
EXPERIENCE
Mike Donnay
VP, BRAND NETWORKS
PALACE SPORTS &
ENTERTAINMENT
Jason Scott
MANAGER, EMARKETING
PALACE SPORTS &
ENTERTAINMENT
UNLEASH THE
CATS
50
Kim Stephens
ACCOUNT EXECUTIVE
SPARK44
Jacqueline DiMaria
SENIOR ART DIRECTOR
SPARK44
17BREAKOUT SESSIONS
Tom Koulopoulos
FOUNDER, DELPHI GROUP
AUTHOR, THE GEN Z EFFECT
5
5. • Lenovo is a $46 billion global Fortune 500 company and a leader in
providing innovative consumer, commercial, and enterprise technology
• Our portfolio covers PCs, workstations, servers, storage, smart TVs,
smartphones, tablets and apps
• Direct marketing team for North America (US and Canada)
• Started relationship with Movable Ink in 2014
• Use Responsys platform for campaigns and programs
DRIVING EFFICIENCIES THROUGH AUTOMATION
29
6. Goals
Challenges
DRIVING EFFICIENCIES THROUGH AUTOMATION
Optimize process to
increase cadence
Discounts constantly
changing
Increase annual
revenue by ~12%
Inability to change
content post-launch
Increase engagement
by 5%
8 different audiences
with 8 different pricing
structures
30
7. Solution
• Web crops
• Countdown timers
• Automated programs
• Recycling content
DRIVING EFFICIENCIES THROUGH AUTOMATION
31
