Recommended
More Related Content
Similar to SWOT Analysis
Similar to SWOT Analysis (20)
Recently uploaded
Recently uploaded (20)
SWOT Analysis
- 1. NIKE SWOT Analysis Strengths (internal) Weaknesses (internal) • Strong and diehard customer base • Exceptionally lucrative and profitable business model • Eminent and concise mission statement • Successful acquisitions (Converse, Hurley) • Major league contracts to promote brand presence • High market share • Stock price appreciation • Lack of Work-life balance among employees • Lack of diversity in the workforce • Technology gap in company’s HQ infrastructure • Absence of modern innovation, hype, and variety in female styles and categories • Stressful work environment for employees and contractors Opportunities (external) Threats (external) • Strong brand presence internationally (Asia, Europe) • Philanthropy: community engagement and giving back to local communities in Washington County -- Oregon • Innovation in design of apparel • Transparency in outsourcing and hiring process • Farming out distribution and direct-to- consumer order fulfilment (i.e. Amazon, Inc.) • Nike losing its teen appeal, streetwear on the rise • Competitor brands (adidas, under armor, Puma) on the rise • Corporate Responsibility and Business Ethics: Ethical Mishaps: Ethics concerns over offshore factory workers (China, Vietnam) • Emerging popular footwear brands
- 2. Sources: Helen, Z.(2018, April 16) Nike’s VP of diversity leaves amid efforts to reform workplace culture. Retrieved from https://www.cnbc.com/2018/04/16/nikes-head-of-diversity-leaves-amid-workplace-culture-reform-efforts.html. Wokutch, & Singal, Richard, Manisha E. (2017). Nike, Inc. 2478-2482. Kornum, Gyrd-Jones, Al Zagir, & Brandis. (2017). Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system. Journal of Business Research, 70, 432-440. Beth Wright. (2017). Nike losing its teen appeal, streetwear on the rise. Just-style.com, Just-style.com, Oct 12, 2017. Michelle Lodge. (2017). Thanks to Nike, Adidas and Under Armor the Common Sneaker Is Being Revolutionized. TheStreet, p. TheStreet, May 20, 2017. Michelle Russell. (2015). Nike criticized over Vietnam sourcing ethics. Just-style.com, Just-style.com, April 29, 2015. Lucas, A. (2018, Dec 21) Nike expected to win back market share, stock surges 8%. Retreated form https://www.cnbc.com/2018/12/21/nike-shares-soar-8percent-after-revenue-climbs-due-to-digital-sales-growth.html Manning, E. (2019). NIKE, INC. 'B.'. The Value Line Investment Survey (Part 3 - Ratings & Reports), 74(24), 2159.