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“Redefining Security”
Providing excellent Security Services and Security consulting for our Prestigious Clients.
Relentless efforts on fields of Security Services that defines us.

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Introduction
We take this opportunity to introduce our Company
Our Company is affiliated by the Govt. of Himachal
Pradesh and has a valid license to operate as a Security Company. With Defense background and decade
of International exposure of the Directors in Security solutions we provide services with utmost
discipline in distinguished manner.
As we all are very much aware of the increase of crime rates in our Country, often Theft, Assault,
Sexual Abuse, Home Intrusion, Kidnapping and so forth. We stand to ensure the safety, security and
wellbeing especially your Properties and Organization through relentless effort of our on field security
team.
Our company is well established with state of the arts security facilities with thorough knowledge of
Advance Surveillance System and Access Control System with Safety Management System.
We specialized in various Services but not limited to:
Security Services:
 CCTV (Closed Circuit Television) Installations and Surveillance.
 Access Control System (ACS).
 Crowd Control.
 Event Security Management.
 Security and Manpower.
 Trained PSO (Personal Security Officer) detailing for Government Non-Government sector,
Embassies, NGOs, Business Owners, Corporate, VVIPs and Celebrities.
 Fire and First aid assistance (Emergency response)
 Home, Commercial and Corporate Intrusion and Perimeter Detection.
 Risk Assessment programme.
 Chauffeur Security Personnel.
 Confidential Investigations Service.
 Armed and Unarmed Security Personnel.
 Corporate, Commercial, Educational, Healthcare, Hospitality and Retail premises Security
detailing.
 24X7 Security Service.

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Electronic Surveillance:
 Installation of CCTV and Managing the Surveillance.
 Monitoring Commercial, Communities, Educational, Healthcare, Residential, Retail intrusion
and prevention.
 Road and Traffic Surveillance
Facility Management:
 Commercial, Residential, Communities, Educational, Healthcare and Hotel/Resorts Buildings
operation, maintenance, repair, cleaning, testing and inspection.
 Commercial, Corporate, Retail, Communities Building safety Management system.
 Fire safety, First Aid and Security.
 CCTV installation and surveillance.
Cyber Security:
 Protecting Information system from theft.
 Hardware and Software safe storage
 Avoidance of Disruption and Misdirection of data.
 Controlling physical access to the hardware, network access and data coding.
 Avoidance of intentional or accidental malpractice by the operators.
main objective is to provide the most discreet ways of performing the duties without
disrupting our client’s day to day activities. A swift response to any situation, our team will act promptly
to find a safest solution to handle any situation. provides the total security solutions which
can be relied upon at any time. We aim to offer professional security solution, which provide our clients
a cost effective alternative to heavy security consulting charges. we excel to deliver unmatched safety
and Professional Security Services.
Global demand for security services is driven by rising urbanization, the
real and apparent risks of crime and terrorism, and a belief that public
safety measures are insufficient.

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Market Overview of Security Services across India and Other Continents:
The private Security Industry in India has become a Major and Important Sector. With the growth of
India’s economy over the last decade, the need of Security Services for Industries, Offices, and
Communities like Shopping complexes and Malls, Airports and other Public utilities and Infrastructure
has grown.
Indian Security Service Industry is classified as:
Manned Guarding: It is the largest segment in the Security Service Industry. It provides Security for
Individuals as well as Establishments. Activities under the Manned Guarding includes but not limited to,
Surveillance and Protection of Industries, Companies, Infrastructure, Commercial and Residential,
Access control, Crowd Management and so forth.
Cash Services/Wealth Management: It is a rapid growing segment considering the requirements of the
safety of Cash and Assets. Activities under the Cash Services/Wealth Management include but not
limited to, Provision of secured Logistics for Cash and other Assets from Bank and other Corporate
Companies. Whilst there are other Cash Service Companies, this field is organized by the Companies
which also provide Manned Guarding Services.
Electronic Security Services: This has a vast scope for the growth in Indian market as this is primarily
catered through large International building solution providers. Security Services Companies provides
Electronic Security Services and are also involved in Installation, Monitoring, regular checkups and
maintenance.
Cyber Security Services: This has a huge scope in the Indian market as today Online Marketing
Companies and Service providers play a major role in booming of our Economy and almost all
Companies deals through Internet. Activities under Cyber Security Services includes but not limited to,
safe keeping Company or an Organization’s data from online Malware and Hackers. This field requires
Team of IT professionals to manage all the data given by the Company for safekeeping.

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Factors favoring the ongoing demand for the need of Security Services in India.
Increase in Crime rates:
 Increase of Crime rates in India is also one of the major factors that have helped raise the
demands of Private Security Services. There have been escalations of number of crime incidents
in the last few years.
 The total number of complaints received by Police and cases registered under IPC and SLL were
over 6.4 million in the year of 2013 as compared to 6 million in the year of 2012.
Low Ratio of Police to People: (number of policeman for every 1 lakh people)
 This ratio is low in comparison to the ratio recommended by the (UN) United Nations. UN
recommends a minimum number of 222 policemen for every 1 lakh people. To cover the
shortage of policeman, there has been a rise in demand for the Private Security Services.
 India’s Police to People ratio are not favorable. Therefore, this has created a demand for an
alternative source of Private Security Service. As per the current ratio in India for Police to
People is 131, which means there are only 131 for every hundred thousand people. Ideally the
Police and People ratio is 176 Policeman for every hundred thousand people, as instructed by the
Bureau of Police Research and Development under the MHA (Ministry of Home Affairs).
Increase in the number of Public events:
 In India, the number of public events has substantially grown, creating a direct demand of
Private Security Services to help with the Crowd Management, Access control and Security
detailing.
 Whereas India in now hosting various Sports events such as IPL (Indian Premier League), HIL
(Hockey India League), Badminton League that has created much crowd and has increased the
demands of Private Security Services.
 Our Country has also escalated Entertainment related events which is again attracts a large crowd
and to maintain and manage that crowd the host involves Private Security Services to Manage
the Event and control the crowd.

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Increasing Crime rates against Women:
 The increase in crime rates against women gender has also created the high demand for Private
Security Services in the Country. The total number of crimes reported against women was
around 3,09,000 in the year of 2013.
 The increase in number of offences against women has raised issues on women Safety and
Security in the Country and therefore raised the demands of Private Security Services.
Growth in Urbanisation:
 Construction is the second largest Industry in India after Agriculture, and it is ascending rapidly.
 Construction site requires a huge Security Services, especially Manned Guarding to secure the
premises. Increase in Townships, Housing societies, built-up and Construction development
Projects also aids to the Increase in Security Industry.
 The increase in Hotels, Shopping Malls, Hospitals and other Public Communities in the Country
in the past few years and a lot of Private Security Services is required to manage and securing
the premises.
Indian Government Initiatives
Compulsory Security Guards in Educational Institutions i.e. The Ministry of Home Affairs has issued
Security guidelines:-
 Each School gate should be manned by at least 3 Security Guards on a 24X7 hrs basis.
 Installation of CCTV systems all along the boundary as well as some additional locations inside
the premises.
 Currently, there are more than 1.5 million educational institutions in India and there is a huge
scope for the growth of Private Security Services.
Increased emphasis on Women Security:-
 Govt. has emphasizing on women Security to eliminate the crime against Women.
 Few of the States are planning to bring forth Women Security Force or Mahila Suraksha Dal.
 Govt. is also planning to avail 5000 Bus Marshals to prevent crimes in Public Transport.

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 The Delhi Govt. is planning to install CCTVs in Public areas and Public Transports; this will
lead to raise demand of Private Security Services in India.
Upcoming Opportunities – Government initiatives, Smart Cities and Make in India.
 The introduction building Smart Cities in India by the Government of India. There will be
around 100 Smart Cities being decided by Govt. of India with an Investment of INR 4800
Crores. Public Safety and Security will be one of the biggest concerns for the State
administration. This will include but not limited to Crime, Natural disaster, Public Safety,
Terrorism and so forth. The true concept of building Smart Cities based on four principles i.e.
Economic Infrastructure, Institutional Infrastructure, Social Infrastructure and Physical
Infrastructure. The private Security Services will play a major role on all fronts.
 Make in India Initiative will increase the rate of Industrial sector in India. The opportunity for
the Private Security Services will increase over the years.
 Newly built Smart Infrastructures shall have the protection from any uneventful cause that effect
Cities, Communities, Industrial sites, Emergency Services and Respond Team.
 Traffic Congestion is one of the major factor is diminishing the amount of Tourist coming
towards Northern side of India. As the road in the hill area is narrow due to lack of space. Local
and Outside commuters have to suffer the havoc of traffic congestions during the peak season.
Whereas mentioned earlier that the people to Police ratio is low which gives us the advantage in
deploying Security Personnel to maintain congestion as Traffic Warden to ease the work of
Police and to continue their day to day duties.
Potential increase in Private Security Solutions:
 There is a lot of Potential for the Indian Security Industry to provide with Security solutions
which will include Event Security Management, Risk Management, Crises Management and
Travelling detailing.
Minimum cost of Security Services:
 The cost of Security Services has been low due to:
 Increased awareness of Private Security Services.
 Increase of Corporatisation.

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 Influence of Global Companies and following standard operating procedures.
Untouched Sectors of India (Home Ministry and Defense Ministry) – Learning from Global
Market study.
Some of the Sectors where Private Security Services are actively involved globally:
 Australia: Private Security Services Personnel are employed in controlling Traffic within Cities.
 Canada: The largest Employers of Private Police Forces in Canada are the Railways for the
carriers, Canadian Pacific Railway and Canadian National Railway.
 Europe: Private Services are used for Transporting Prisoners and Guarding Prisons.
 Gulf Region: Private Security firms provide a wide range of services including Personnel
Security detail, Security escort teams, fixed site Guard Forces, Marine Security Services as well
as Security Services with Radio Communications Capability.
 United Kingdom: Port Authorities in the United Kingdom hire Private Security Personnel in the
Port Police Force.
 United States of America: Being the largest employer of Private security Services, US Private
Security provide Services for Critical Infrastructure like Airports, Railways, Baggage checks and
Conducting Passenger.
The examples provide above is learning phase for Indian Government and even the critical areas
opens opportunities for Private Security Companies.
Refer to examples below of How Private Security Industries is taking bigger role and venturing into
critical infrastructures areas as well as the Industry itself in booming globally. It sets a foundation in
providing reflective trends towards an efficient utilization of our Industry by making Private Security
Services as extended arms on these sectors. The examples of involvement of Private Security Services
are working into Critical sectors:
 Costal Guard Surveillance and Primary Protection: Australia
 Guarding Nuclear Power Plants: France, Germany
 Guarding Military Compounds: Germany
 Guarding Standstill Traffic: Austria, Germany
 Production of I.D. cards as well as supporting Fire Brigade Services: Sweden

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 Watching over Fishing quotas: Netherlands
Private Security viewpoints – Hurdles and Suggestions:
 Private Security Companies currently operate only in non – critical Sectors
 The Private Security Services in India are currently operated only in non – critical areas unlike
other Countries.
 Our Govt. should let Private Security Companies to enter some of the critical areas with proper
guidelines given by the Govt. which are currently managed by our Defense and Police officials.
 There are a large number of events globally managed and catered by Private Security Services,
whereas in India by Local Police Authority. As mentioned earlier that currently in India the
Police to People ratio is below the authorized number. Therefore the consideration of taking help
of Private Security Companies is far beneficial. The Govt. may provide the Private Security
Company with policy and procedure for the Operational part through Proper guidelines.
 Armed Security for Cash Logistics:
 The Arms Act can severely mentioned that the ability to issue Armed Guards in an efficient
manner to serve clients and can be a particularly crucial in case of Inter – State transfer of
Goods/ Personnel leading of hiring of Security Guards/Personnel having Arms License from
different States.
 It is crucial that Ministry of Home Affairs (MHA) articulates clear Instructions to all States on
Armed Personnel. Reserve Bank of India may intervene to Support Private Security Industry to
Safeguard the Interest of the Banking Sectors in terms of Cash Logistics.
 Working Capital Management:
 The biggest challenge faced by Private Security Companies is ability to raise funds.
 Considering that there is no requirement of capex for the Security Service Industry, therefore the
Company finds a lot of difficulties in raising funds specially Banks. As per most of the Bank
policies asking of Collaterals which unlike the other Industries, Private Security Services is not
able to provide.
 The Private Security Companies are low margin high volume business and has to fund the
Service Tax. Additional burden is on working capital for the Company. The Private Security
Industry works on a thin margin, as result the Security Service Companies do not have financial
aid to pay Service Tax.

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 On an average, Clients of Private Security Services settle dues between 60 – 90 days from the
date of completion of Services. Private Security Companies has to avail Bank loans to meet the
Service Tax compliance.
 Earlier, service tax was paid at the time of collection, whereas now it is based on invoiced
amount. The Govt. may consider either changing the point of taxation or allowing the service
provider to make payment of Service Tax only after the receipt of the payment from the Clients.
As a result to this, the collection are likely to increase and on time without burdening the Private
Security Company and will benefit both the Govt. and bring other unorganised sectors to pay
taxes.
ABOUT US
Founded in Dharamshala, Himachal Pradesh India. An ISO 9001 Certified Company, A.I.S.S. provides
state of the arts Security Solutions to Individuals, Business owners, Corporate, VVIPs and
Communities.
Whereas in the current situation of Country (ies) where the Safety and Security is the biggest concern,
A.I.S.S. will strive to provide the comfort and Safety for every Being.
Our Staff are highly trained and professional with a thorough experience at all necessary tactical training
for safety and security under an approved MHA, India affiliated NSG (National Security Guard). All our
field staff is Ex Serviceman and Ex NSG Commandos with more than a decade of experience.
Our Staff on field has a thorough knowledge of handling Advance Audio Comm. Systems, Safety
Surveillance of our Clients, Family and Family Assets, CCTV installations around the premises, Crowd
Management, Facility Management, Event Management, High Profile Parties and Risk Assessment.
VISION
To be among the Best Total Security Service providers in the Continent. With our revolutionary safety
strategies, rigorous training and advance equipment knowledge we will strive to provide the best in the
market total safety and security solutions.
To provide best and safest total Security solutions without disrupting day to day activities of our
esteemed Clients. To facilitate all the necessary equipment to enhance the safety and security of
Clienteles

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Contact Us
Mrs Vasundhra Chhetri
Managing Director,
chhetri.vasundhra@aiss.co.in
Contact no. +919971432117
Mr. Anil Sharma
Director,
adasharma45@gmail.com
Contact no. +917289986230, +919650920704
Mr. Ashish Thapa
Director,
thapa.ashish@aiss.co.in
Contact no. +919560287087
Regd. Office: SCO – 1 Vill. Ramnagar, Dharamshala
Distt. Kangra, Himachal Pradesh 176215.
Office no. +919736300711
Branch Office: SCO no. 3767/2, Opp Metro Station Pillar no. 462.
Kanahiya Nagar, New Delhi 110034
Contact no: +91-9560287087
For more information visit our website or email us at:
Website : www.aiss.co.in
Email : info@aiss.co.in
Follow us on:
Twitter : https://twitter.com/AISS0116
Likedin : https://www.linkedin.com/company/advance-intelligence-security-services-pvt.-ltd.