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Kinetic advisory boards

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Slide deck detailing our unique approach to advisory boards within the pharma industry.

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Kinetic advisory boards

  1. 1. www.ashfieldhealthcare.com© 2016 Ashfield Healthcare Communications. All rights reserved Moving advisory boards forwards
  2. 2. : Part of UDG Healthcare plc www.ashfieldhealthcare.com2 The Ashfield approach to advisory boards Advisory boards are a staple offering of our business; the Ashfield group supports hundreds of projects every year We apply our consultancy approach to get the best out of your meeting We provide a full service; by effectively connecting our centres of excellence, we bring everything together so you don’t have to CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING
  3. 3. : Part of UDG Healthcare plc www.ashfieldhealthcare.com3 Shaping the journey Our methodology allows our clients to look beyond the meeting shaping a journey signposted with strategic insights through gaining the most valuable feedback from the right advisors at the right time Advisory boards can be and should be the corner stones of all strategic plans Through establishing overarching objectives we can shape the journey WE START WITH..... ..... THE END IN MIND
  4. 4. : Part of UDG Healthcare plc www.ashfieldhealthcare.com4 We can bring our consultancy expertise to Challenge objectives. WE CRAFT BESPOKE OBJECTIVES SO THEY ARE FIT FOR YOUR PURPOSE They will be robust and refined effectively to ensure achievement of your strategic imperatives and result in a strong agenda with buy-in from all stakeholders. WE BRING THE RIGHT PEOPLE We use our extensive networks, proprietary tools and research teams to profile and select the most appropriate HCPs to engage in the process. A NEW APPROACH… We challenge the idea of the “top 10 Experts” and extend traditional criteria for inclusion to ensure objectives are achieved. Our Kinetic Advisory Board framework makes the difference…
  5. 5. : Part of UDG Healthcare plc www.ashfieldhealthcare.com5 We can provide Insight support to enhance your advisory board Robust desk research can be done to determine the landscape of your therapy area or treatments that are available and why they are successful. Competitor landscaping can also include a study of what the up-and- coming pipeline looks like, and how competitor products may affect the roll-out of your product. Rapid online surveys can be used with the advisors to frontload the meeting with opinion and perception data. This will ensure that time spent at the advisory board is used in discussion and moving forward, rather than spent determining opinions and perceptions. The expert discussion from advisory boards can often result in changes of opinion, due to the different perspectives of the experts involved. A follow-up survey can test this theory to see if the discussion stimulated a change or shift in opinion - this can be particularly useful when discussing a product or barriers to uptake. Key concepts, scientific messages or scientific stories that come out of your advisory board can also be tested in a wider target community to determine how they resonate with practicing HCPs. This qualitative analysis would ensure feedback at both the expert and grass- roots levels. PRE-advisory board POST-advisory board COMPETITOR LANDSCAPING FRONTLOADING FOR FOCUS FOLLOW-UP FOR FEEDBACK MESSAGE RESONANCE
  6. 6. : Part of UDG Healthcare plc www.ashfieldhealthcare.com6 DYNAMIC FACILITATOR We recognise the importance of a dynamic facilitator who has a clearly defined role which differs from the Chair. We provide a partner to the scientific Chair who ensures a fluid, dynamic session engaging everyone keeping up momentum and energy. We ensure people engage by encouraging movement, providing a dynamic environment for fresh thinking. We create energetic discussion Energy and Engagement We know from experience, advisory boards are more effective and more enjoyable when they have an active format! (and compliance teams love them!) Our facilitators have specialist skills in creating an incredibly dynamic experience and keep the advisory board moving. WORKING AND ENGAGED. We bring a range of onsite tools including work- mats, keypads, live external polling to keep the meeting moving in the right direction. Our bespoke tools can also provide evidence of the input of each of the advisors for compliance reasons
  7. 7. : Part of UDG Healthcare plc www.ashfieldhealthcare.com7 Focused delivery Then deliver tangible outputs OUR APPROACH HELPS YOU TO REFINE AND REALISE CLEAR OUTPUTS We will work with you to refine the next steps and ensure the key messages of the Advisory Board are turned into reality We bring focus We provide focused guidance, our framework moves beyond traditional “minutes” and results in tangible plans/guidance that can be actioned
  8. 8. : Part of UDG Healthcare plc www.ashfieldhealthcare.com8 Versatile methodology WE CAN APPLY THE KINETIC METHODOLOGY ACROSS A WIDE RANGE OF ACTIVITIES.
  9. 9. www.ashfieldhealthcare.com: Part of UDG Healthcare plc9 Kinetic in action…
  10. 10. : Part of UDG Healthcare plc www.ashfieldhealthcare.com10 Advisory board to gain insights and to achieve a deliverable output Energy within the meeting and beyond THE OUTCOME All attendees felt they had a voice/were heard, ensuring effective collaboration, consensus on a tangible tactical plan with agreed timelines, and ownership and implementation of assigned actions within the plan THE CHALLENGE To facilitate the dialog between top experts in the field of Hepatology in order to achieve a robust and active plan for education around hepatitis C including available and future treatments The advisors had been identified by the internal team and a draft agenda compiled OUR APPROACH We took a step back and challenged the clients objectives, working with them to identify their journey which included identifying additional advisors with the knowledge and expertise to further enhance the meeting We worked with the co-chairs to devise a program that allowed for maximal discussion and sharing of expertise The use of ‘workmats’ in small, breakout groups enabled lively and informative sessions while ensuring the comfort level of all participants Consensus was captured in real time to facilitate timely delivery of the agreed action plan post event CASE STUDY 1
  11. 11. : Part of UDG Healthcare plc www.ashfieldhealthcare.com11 Interactive Advisory Board to realise unmet educational needs We attune our meetings to the attendees THE OUTCOME All advisors were extremely enthusiastic; whilst interesting differences were revealed, agreement was reached on key learnings from the data, the most important challenges in treating patients, and for which patient types more data are required. THE CHALLENGE To provide the forum for review and discussion of the latest publicly available data on 1st-generation DAAs, amongst clinicians from the MEWA region: − Highlight the most important topics and challenges for educating clinicians − Input into educational materials for future meetings The goal was to foster vibrant debate of the topics and data presented, amongst a group from different countries, with only modest experience of treating with DAAs OUR APPROACH In collaboration with the co-chairs, we devised a program to encourage participation, using keypad voting and case study examination: − Clear objectives were identified and communicated to attendees at the start of the meeting followed by around-the-table introductions − Key data on 1st-generation DAAs, 2nd-generation DAAs and IFN-free treatment options from recent congresses were assimilated before the meeting, and presented at the meeting to provide the backdrop for productive debate − Using keypad voting devices, opinions were rapidly captured > Consensus and disagreement could quickly be gauged and challenged in the animated discussion sessions − Key factors, new data, and specific challenges affecting treatment decisions and the management of patients were discussed CASE STUDY 2 DAAs = Direct-acting antivirals MEWA = Middle East and Western Africa IFN = Interferon
  12. 12. : Part of UDG Healthcare plc www.ashfieldhealthcare.com12 We deliver advisory board excellence THE CHALLENGE To provide a platform for focused discussion between oncology experts from across the USA, EU and Japan to gain insights on: − The key challenges and opportunities in the evolving treatment landscape − Communication around the disease and therapy area − The proposed wording and information in the Target Product Profile and Product Label, to ensure appropriate language and data effectively identifies the appropriate patients as candidates for therapy OUR APPROACH − We identified several key areas central to the success of the advisory board − Setting robust objectives to direct the program and guide the discussion topics, ensuring alignment with the purpose of the advisory board − Identifying co-chairs able to lead and drive the discussions, as well as guide, provoke and motivate the group − Ensuring engagement and interactivity in the program to keep the advisors engaged and motivated throughout the day − We used a mix of data presentations, open group discussion, individual work and facilitated discussion with workmats − Advisors had the opportunity to provide input in different formats at different points during the meeting, ensuring the insights and perspectives from all advisors could be captured by the end of the meeting CASE STUDY 3 GAINING EXPERT INSIGHTS THE OUTCOME The insights shared during the meeting across the different elements of the program were extremely valuable and incorporated into medical and marketing activities and strategic approaches All advisors attendees remained fully engaged throughout the meeting and commented on the lively, interactive nature of the discussions This type of advisory board program and format has successfully been used subsequently
  13. 13. : Part of UDG Healthcare plc www.ashfieldhealthcare.com13 The Kinetic approach is… Challenging your objectives with our senior scientific team KINETIC IS OUR BESPOKE CONSULTANCY APPROACH TO ADVISORY BOARDS Bringing the right people to the table to meet those objectives Expert facilitation Using tools and insights to get the most out of the meeting Producing a report that has longevity and tangible outputs CHALLENGING / DELIVERING / FACILITATING / INNOVATING / PRODUCING

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