Asaf Ben Oved

Israel Israel

UX Architect

Technology / Software / Internet

A Human-Factors engineer with a solid background in cognitive psychology and human-computer interaction. Have deep understanding in mobile technology, web development and human beings. Wants to end world suffer when using information technology. Either you use a hammer or a website, you want to complete the job with minimal effort in the shortest period of time and personal satisfaction. There you have it, the definition of Usability. Specialties: Writing personas, user scenarios, research using statistical methods, observe user's behavior, anticipate user's mental model, making wire frames.