Product portfolio mapping of Global Tractor market, specifically covers 6 countries mentioned in presentation - Detailed analysis of each market along with market requirements, competition offering & specific recommendations to gain entry in that market
1. Project on
PRODUCT PORTFOLIO MAPPING
Global & India
Presenter
Arun MS
Industry Guides
Mr Balasubramani AR
Mr Arunjunai G
Mr Rahul Reddy Boya
Faculty Mentor
Prof. Vairavel DC
7. North America
⚫ US
⚫ Canada
Asia Pacific
⚫ China
⚫ India
⚫ Thailand
⚫ Australia
⚫ New Zealand
⚫ Mexico
⚫ Brazil
⚫ Argentina
Latin America
Africa & Middle East
⚫ South Africa
⚫ Turkey
Europe
⚫ Germany
⚫ Italy
⚫ Spain
⚫ UK
⚫ Russia
Selected for portfolio study
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8. COMPACT
TRACTORS
UTILITY TRACTORS ROW CROP
TRACTORS
SPECIALTY
TRACTORS
4WD/ TRACK
TRACTORS
Light duty tractors
designed to fit in
Garage space
Multipurpose tractors
with power and
versatility for handling
almost every task
Narrow, low-&high-profile
series for orchards,
vineyards & moving over
crops respectively
For row crop
management with
precision farming
techniques
To pull and power agri
equipment with better
traction & floatation
•
Horsepower Chart
(Refer Color Coding)
9. Market size : 2,46,000 units [FY 2019] (2)
Product lifetime : ~8 Years
$Market value
244 Bn USD (Cumulative)
13 Bn USD(Annual - 2019)
Projected Growth
7.9 % CAGR (2019-24)
(Source: Research & Markets sample data)
Total Farms : 2 Million
Total Farm area: 900 Mn acre (1)
71%
22%
6% 1%
Market share (3)
0 - 40 hp
40-100 hp
100+ hp
4WD
10. •
•
•
•
•
•
Major crops Area (Mn acres) Primary States
Corn 89 Indiana, Illinois, Iowa, Minnesota, Nebraska & Kansas
Soybeans 76 Indiana, Illinois, Iowa, Minnesota, Missouri, Nebraska & North
Dakota
Wheat 45 Kansas, North Dakota, Oklahoma & Montana
Cotton 13.7 Texas (>50% area of cotton) & Georgia
Hay 52 Texas, North Dakota, Missouri, Montana, Nebraska & Kansas
TOTAL 275.7 Corn, Soybean, Wheat, Cotton & Hay account for 90% of Harvested cropland use in US
11. •
•
•
Top 10 States No. of farms
(Lakh)
Texas (TX) 2.48
Missouri (MO) 0.95
Iowa (IA) 0.86
Oklahoma (OK) 0.78
Ohio (OH) 0.77
Kentucky (KY) 0.75
Illinois (IL) 0.72
California (CA) 0.7
Tennessee (TN) 0.69
Minnesota (MN) 0.68
WA
OR
CA
MT
ID
NV
AZ
UT
WY
CO
NM
TX
OK
KS
NE
SD
ND
MN
IA
MO
AR
LA
MS AL GA
TN
IL
WI MI
OH
IN
KY
California
⚫ 69% of US share in fruits, nuts & berries
⚫ High income, Specialty tractor market
Iowa
⚫ Highest Value of production after California
⚫ Major production is grains
⚫ Country of tractor’s invention
14. 30
10 20
Sub-compact tractors -US 18-26 hp; Target customer : Hobby farmers & Back-yard gardens; Farm size : 1-10 acres;
Applications: Snow removal, lawn mowing, Material Handling, Tillage & property maintenance
Standard features:
Twin pedals
Mid PTO
Independent PTO
Hi-Lo HST
heated cab (O)
4WD
Loader & backhoe(o)
BX SERIES
1 SERIES
TLB
WM 25S
No cab
Emax series
GC 1700 series
22 – 25 hp range is the most preferred choice of manufacturers in this segment; Kubota claims to be the segment leader
Cruise control
Horsepower
(2; number of models)
(3)
(2)
(4)
(1)
15. 70
20 30
compact tractors - US
Applications: Material Handling, Tillage, Grading, Landscaping, Grass cutting & Snow removal
Standard features:
Independent PTO
Heated cab (O)
Mid PTO (O)
4WD
Loader & backhoe(O)
40 50 60
Horsepower
2R SERIES
3D SERIES
3E SERIES
3R SERIES
4M SERIES
4M HD SERIES
4R SERIES
*Color coding:
• HST
• 8*8 mechanical
shuttle
• 12*12 Power
shuttle
• [CVT/e-HST] Option
Boomer compact
Work master compact
Boomer
Boomer D SERIES (CVT)
1500 series
1800 series 1700 E series
HST (O)
1700 M series
1800 M series 2800 M series
(14)
(15)
(19)
24 -66 hp; Target customer : Small farmers, Orchards, Ranchers; Farm size : 10-50 acres;
Disclaimer: Color coding is just for representative purposes, for accurate information on options and other details, refer excel file provided*
17. 90
40 50
Utility tractors - US 45 – 90 hp
Applications: Ploughing, Seeding, Mowing, Tillage, Bale handling, Wood chipping, Pulverizing, Loading, Snow blowing, Hay & loader
60 70 80 Horsepower
Work master
utility series
Power star T4 series
Power star series
*Color coding:
• 8*8 mechanical
shuttle
• 12*12 Power
shuttle
• [CVT/e-HST] Option
• 20*20 Power
Shuttle option
• Auto-clutch(O)
T4 series
5E series
5M series
5R series
2700 E series
2600 H
series
8*2 Sliding mesh
Disclaimer: Color coding is just for representative purposes, for accurate information on options, refer excel file attached*
(7)
(12)
(9)
4700 Global series
20. 140
90 100
Mid-Range tractors - US 90 – 140 hp
Applications: Baling, mowing, Dairy operations, Agriculture & Loader work
110 120 130 Horsepower
5700 S series
5700 series
5700 SL series
6700 series
Disclaimer: Color coding is just for representative purposes, for accurate information on options, refer excel file attached*
5M series
5R series 6E series
6M series
6R series
T4 series
T5 T4A series
T5 T4A EC series
T5 T4B series
TS6 series
*Color coding:
• 8*8 Power shuttle
• 16*16 semi
powershift
• 12*12 Power
shuttle
• (O) powershift
• 20*20 Power
Shuttle option
• Powershift
• Autoshift / CVT
• 24*24 Auto-clutch
(17)
(16)
(10)
16*8 Dual Command (O)
23. $Market Value Projected Growth
6.2 % CAGR (2019-24)
(Source: Research & Markets sample data)
Total Farms :
Total Farm area: 254 Mn acre (1)
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24. 20
Compact Tractors - Mexico 23.4 – 36.7 hp
30 40
Horsepower
*Color coding:
• HST 2
• MS 8
• 6*2 CNM
• MS 12
• 8*2 SYNC
Disclaimer: Color coding is just for representative purposes, for accurate information on options, refer excel file attached*
1025 R
2025 R
3038 E
3036 E
BOOMER 25
•
•
50
WORKMASTER 40
5036 C
5045 D
0
1
2
3
4
5
0
0.5
1
1.5
2
2.5
HST
2
6*2 8*2 MS
8
MS
12
HST
2
6*2 8*2 MS
8
MS
12
HST
2
6*2 8*2 MS
8
MS
12
20-29.9 HP 30-39.9 HP 40-49.9 HP
Transmission options (20-49.9 hp)
TOTAL JD NH
62. New Holland
New Holland being based upon Italy, which is known for its
specialty series tractors, which have patented and exclusive
features like supersteer and pressurized cabin
These features make New Holland lead in geographies where
vineyards & orchards are of key emphasis