Francis Serumaga presented research on understanding the viewing habits and opinions on piracy of their target audience. This included a vox pop video asking questions about TV viewing, piracy laws, and film consumption, and a focus group discussing anti-piracy ads and reasons for piracy. Secondary research analyzed using emotions in ads and competitors' anti-piracy campaigns. Production research covered cameras, locations, and talent needed to create an anti-piracy ad.
5. Vox Pop
I created a Vox Pop to gauge viewing and
programming habits of target audience
https://www.youtube.com/embed/VC5p3yBpye0
Questions 1 - What TV channels do you mainly watch?
Question 2 - How long do you watch TV on average a day?
Question 3 - How do you normally watch your films?
Question 4 - What platform do you mostly watch your shows/films?
Question 5 - What are your views on anti-piracy laws?
6. Focus Group
https://player.vimeo.com/video/165114200
1. Do you know what anti - piracy is - if so what?
2. Have you ever seen an anti piracy advert before? What did you think of it?
3. How do you think piracy can be reduced?
4. Why do you think people pirate?
5. Have you ever pirated a movie before? If so what lead you to doing it?
7. Competitors
For the first piece of research, I would research different
competitors who are also trying to get the word of anti-
piracy across.
Each of the 5 ads which I looked at would take a
different techniques
8.
9. Advertising Placements
I would also research the use of advertising
placements.
Research the best time to advertise on certain
TV networks; and would also look at the
different between how much it is to advertise
during different times of the day.
10. Secondary Research
Article relating the emotions used in advertising
How to set-off certain emotions in advertisements
How we should use emotions in our
advertisements?
