1. THE BLUE POND INN
By: Ariel Blouin, Zamir Zaki, Jillian Fluet and Dweep Ashar

2. STATEMENT OF PURPOSE
◦ We will each provide $500,000 out of
our own pockets.
◦ We also ask our families to invest an
additional $300,000.
◦ We would need a $700,000 loan from
the bank.

3. MARKET ANALYSIS
◦ LOCATION
◦ 390 Stowe Hollow Road, Stowe VT
◦ Attractions
◦ Skiing and Snowboarding
◦ Snowmobiling
◦ Cross Country skiing and Snowshoeing
◦ Canoe and Kayaking
◦ Hiking and Biking
◦ Traffic
◦ Peak season
◦ 45%
◦ Shoulder season
◦ 30%-40%
◦ Customer demographics
◦ Families
◦ Couples
◦ Skiers and Snowboarders
◦ Snowmobilers
◦ Cross Country Skiers and Snowshoes
◦ Canoers and Kayakers
◦ Hikers and Bikers

4. Products and Related Services
◦ Rooms
◦ Bed and Breakfast
◦ Serve:
◦ Dinner by reservation
◦ Evening snack
◦ Breakfast
◦ Weddings and Special Events
◦ Rent Canoes
◦ Amenities
◦ Outdoor Hot tub
◦ Bar
◦ Game Room
◦ Fireplaces
◦ BBQ area
◦ Laundry room
◦ Business Center
◦ Gym
◦ Dinning area

5. Management Structure
Ariel Zamir Jillian Dweep
Front Desk Front Desk Cooking Front Desk
Housekeeping Housekeeping Front Desk Housekeeping
Reservations Inventories Housekeeping Accounting
Marketing Public Relations Operation Sales and Billing
Business Plan update Dining Room Dining Room Record Keeping
Business Analysis Tour Guide Director Greeting Guests Cost Control

6. Management & Ownership
Ariel Jillian Zamir Dweep
• Customer service
director at Hilton
• Front Desk
Manager at Hotel
La Ferme
• CEO Blouin
Consultant Inc.
• Owner of Teacake
Bakery
• Owner of Zamir’s
Tours
• Director of finance
at Waldorf Astoria

7. Competitive Analysis
◦ Competition
◦ Mountain Road Resort
◦ Specific rates for each room
◦ Private patios and porches
◦ Indoor pool and hot tub
◦ Complimentary bicycles
◦ Brass Lantern Inn
◦ Specific rates for each room
◦ Antique Baby Grand Piano
◦ Guest Microwave / Refrigerator
◦ Lake Champlain Chocolates
◦ Green Mountain Inn
◦ Different rates based on the season
◦ Two acclaimed restaurants
◦ Massage center
◦ Sauna

8. Sources of Funding
Ariel, Jillian, Zamir and Dweep
Personal Balance Sheet
Fiscal year
Current Assets
Cash and Saving $88,000
Mortgages $45,000
Retirement Fund
401K $10,000
Fixed Assets
Insurance $6,500
Licenses $4,000
Property tax $20,000
Total Assets $148,500
Liabilities
Mortgages $5, 265
Bank Loan $700,000
Family Loan $300,000
Total Liabilities $1,005,265

9. Development Time Line
◦ Purchase
◦ Late April
◦ Renovations
◦ 6 months
◦ April to May
◦ Opening Date
◦ September 10th 2016
◦ Soft Opening
◦ September
◦ Grand Opening
◦ November 10th 2016

10. Promotion/Marketing
◦ Packages
◦ Destination wedding package
◦ Onsite wedding planners
◦ Managing rooming lists
◦ Providing catering service and customizing menus
◦ Suggesting preferred florists
◦ Photographers and music
◦ Setting up the venues
◦ Gift baskets for guests
◦ Ski package for couples and families
◦ 2 (couple) or 4 (families) persons
◦ Rental equipment
◦ Ski lift pass
◦ Lunch at of the dining facilities at Stowe Mountain Resort.
◦ Websites
◦ https://www.pinterest.com/HOnEstYY101/blue-pond-inn/
◦ Facebook
◦ Twitter
◦ Instagram
◦ Trip Advisor
◦ Magazines
◦ Ski Mag
◦ B&B

11. Financial Data and Projections
The Blue Pond Inn Jan - Dec 16 Jan - Dec 17 Jan - Dec 18
Income
Revenue $ 343,777.00 $ 300,974.09 $ 580,486.60
Total Income $ 343,777.00 300,974.09 580,486.60
Expense
Advertising 4,000 3,000.96 2,859.21
Auto Expense 9,046 4,006.44 7,898.43
Marketing 6,000 4,000 5,000.60
0
150,000
300,000
450,000
600,000
750,000
16-Dec 17-Dec 18-Dec
Yearly Profits
Revenue