1. Executive Summary
Physician Directory Project- UF Health Cancer Center at Orlando Health
Purpose of the project: The purpose of the Physician Directory project is to eliminate incorrect
phone numbers, for the practicing physicians at UF Health Cancer Center, that are listed on the
web, while being able to give patients and their families a direct point of contact to their
physician and facility where they are receiving care.
Departments and Physicians Researched: For this project I researched fifty two physicians
associated with twenty different specialties and clinics related to UFHCC-OH, including their
satellite locations.
Methods used: For this project I utilized the Physician Directory provided by UF Health Cancer
Center at Orlando Health along with Google, Bing and Yahoo. I chose these three search engines
because according to a study done by, ‘The eBusiness Guide’ for June 2016 the top three most
popular search engines were Google with 1.6 billion monthly visitors, Bing with 400 million
monthly visitors, and Yahoo with 300 million monthly visitors
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Impact to the organization: This positively impacts UF Health Cancer Center because all
incorrect phone numbers listed on various search engines have been notated and are able to be
handled with the Marketing Department accordingly. By completing this project it allows
patients to have a more accurate and direct point of contact with their physicians. This also gives
UFHCC-OH and its doctors more reliability in terms of patient contact. The project has the
potential to increase patient satisfaction by providing patients with the most up to date resources
as well.
Recommendations: My primary recommendation for future use regarding updates on this
project would be for every new physician hired within UF Health Cancer Center to provide
marketing and/or administration with a list of previous places of employment. In doing this it
would help avoid false representation of current location and phone numbers listed on the web. A
second recommendation, after the errors found in the current directory were properly corrected,

2. would be for marketing to review the newly hired physicians on a quarterly basis and conduct the
same search using Google, Bing and Yahoo to avoid a build-up of errors.
References:
1. The eBusiness Guide. (2016, June). Retrieved from
http://www.ebizmba.com/articles/search-engines