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- Charles Eames
The details are not the details. They make the design.
3 Class
Goal
Year
Instructor
Commercial Design
Potrero Library
Fall 2014
Serena Zanello
Redesign San Francisco Public Library,
Potrero Branch. This is a team project.
Moodboard / Concept
Site
Target User
Programming
Construction Drawings
Floor Plans
RCP
Lighting Schedule
Elevations
Design Details
Perspectives
Materials
Branding Strategy
People usually say that we can broaden our view through
traveling. Reading is a special way of travel. Travel is an
experience of exploring and adventuring. Words record
past, and books are mediums which store those memories.
Our concept was traveling. As time goes by, technology
helps us get information faster, but books still play an
important role in our life. Some people still like to read
hardcopies rather than kindle. Our goal was to design a
space for the community to enhance the mind and relax
by reading. In our space, we encourage people to read,
play, and communicate with each other. Through traveling
and adventuring with words, our life and knowledge will be
enriched.
To symbolize travel, we used railroads and hot air balloons
as our main design ideas. Railroads on the ground also
became a wayfinding sign, which guides people to the
entire space; furthermore, we minimized the use of materials
to reduce distraction and cost. Our elegant space design
will be more focused on letting users sense the environment.
Moreover, daylighting in our design reduced the cost of
electricity and brought the warm and natural feeling inside
the entire space.
Moodboard / Concept
Relax
Playful
Active
Memorize
Hide and Seek
Hsiaochi ChangPotreroLibrary Commercial Design
Moodboardconcept
49 50
Commercial Design
Mission Library
Mission Bay Library
Potreto
Checkout
Return
Information
Print / Copy
Reading Area
Children’s Area
Computer
Restroom
Office
Staff Lounge
Seed Exchange Area
Manager Office
Multipurpose Room
White Alone
Below High School
Asian Alone
High School
Black Alone
College
Hispanic
Associate Degree
Two Races
Bachelors Degree
Native Hawaiian / Other Pacific Islander Alone
Graduate Degree
Other
1. Checkout
Potrero Branch
Publich Library
Adjacencies
Public Access
Daylighting
View
Privacy
2 . 3 . 4 H M L
4. Print / Copy 1 . 6 M L L
7. Children’s Area 4 . 5 . 6 . 13 H H L
10. Office 1 . 2 . 4 . 11 L M H
2. Return 1 H L L
5. Computer 6 . 7 H M L
8. Multipurpose Room 10 M H M
11. Staff Lounge 9 . 10 L L H
13. Restroom 6 . 7 H L L
3. Information Counter 12 H M M
6. Reading Area 4 . 5 . 7 . 13 H H L
9. Manager Office 11 L M H
12. File’s Room 3 . 4 . 10 L L H
14. Seed Exchange Area 6 . 7 H M L
Entrance
Main Adjacency
Secondary Adjacency
Site
Location
SF Public Library Potrero Branch
1616 20th St, San Francisco, CA 94107
Near Branches:
Mission Bay Library
Mission Library
Educational data shows the highest level
of education attained by San Francisco
residents is in Potrero Hill. Over 70% of
residences have completed a bachelor’s
degree or higher, which is higher than
the San Francisco Metro (27%).
We thought this data told us that people
study a lot in this district; therefore,
the target users for this project will be
children and local community.
Target User : Children / Community
Criteria Matrix
Programming
Bubble Diagram
Hsiaochi Chang
51 52
PotreroLibrary
TargetUserProgramming
BASEMENT FLOOR PLAN
1
BASEMENT FLOOR PLAN
scale:
Staff Circulation
Private Area
scale:
0 0 ft.3 36 69 9
4'-113
4"
3'-6"
3'-10"
4'-4"
8'-8"
2'-6"
2'-6"
29'-61
2"
23'-101
2"
N N
Backyard
Unusable Area Unusable Area
Library Storage
Mechanical Area
UP UP
Book Storage
The basement was kept as a storage
space for now. The shelves were
planned to be installed between
ceiling and concrete platform.
ft.
2
Legend
Concrete Wall
Reinforced Concrete Column
Hsiaochi Chang
5453
PotreroLibrary
ConstructureDrawingFloorPlan
Commercial Design
3'-9"
3'-21
4"
7'-10"
1'-41
2"
20'-119
16"
1'-41
2"
13'-101
4" 27'-33
4"
2'-21
2"
19'-91
4"
1'-41
2"
21'-41
4"
1'-41
2"
16'-83
4"
5 1
16"
3'-93
4"
1'-41
2"
7'-4"
14'-11
2"
13'-101
4"
8'-31
4"
6'-10"
10'5'
4'-93
4"
3'-5"
6'-01
4"
10'-43
4"
5'
5'-1"
R2'-6"
4'-91
4"
4'-113
4"3'-91
2"
7'-73
4"
15'-11
4"
17'-11
2"
4'-31
2"
13'-41
2"
7'-11"
8'-57
8"
9'-3"
16'-51
4"
1'-4"
7'-101
2"
2'-1"
8'-113
4"
10'-3"
25'-10"
44'-81
2"
FIRST FLOOR PLAN
3
FIRST FLOOR PLAN
scale: scale:
0 0 ft.3 36 69 9ft.
4
Media Room
Staff Lounge
Children’s Area
New Book Area
Restroom
Storage
Book Return Window
Multipurpose
Room
Main Entrance
Entrance for ADA
Counter
Self-checkout
Seeds Exchange
&
Display Ground
Manager’s
Office
UP
UP
DN
UP
UP
DN
Staff Circulation
Communities Circulation
Private Area
Stair Seats and bookshelves
Children love adventure and play. This
area was created for children to have
fun and enjoy reading. During their story
time, stairs can bring all kids together
and have them concentrate on story
tellers.
Seeds Display and Storage
The Seed exchange is a specific
difference from other branches. We
designed the space below the staircase
to use as an educational and decorated
space for seeds.
Self-checkout machine
We kept the original design, which is
convenient for communities to pick up
their book orders and checkout.Legend
Concrete Wall
Reinforced Concrete Column
Grass
Carpet
Lumber Core Plywood
N N
Hsiaochi Chang
5655
PotreroLibrary Commercial Design
ConstructureDrawingFloorPlan
SECOND FLOOR PLAN
5
SECOND FLOOR PLAN
scale: scale:
0 0 ft.3 36 69 9ft.
6
4'-8"
9'-01
4"
5'-7"
5'-31
4"
3'-9"
7'-5"
3'-01
4"
7'-71
4"
5'-81
4"
R2'-6"
13'-51
4"
8'-41
2"
R2'-6"
8'-3"
9'-21
2"
19'-91
4"
10'-43
4"7'-113
4"
21'-7"
4'-4"
10'-03
4"
5'
5'
4'-113
4"
18'-21
4"
13'-01
2"
9'-53
4"
8'-3"
25'-10"
9'
14'-3"
Legend
Concrete Wall
Reinforced Concrete Column
DN
DN DN
DN
Restroom
Magazine Area
Information Desk
Files Room
Computer Area
Computer Area
Office
Staff Restroom
Reading Lounge
Fiction / Non-fiction Area
Staff Circulation
Communities Circulation
Private Area
Multipurpose Sofa
We combined the function of bookshelf
and seat in a piece of furniture. This way
could reduce the use of bookshelves
which block the good views of the
curtain walls.
Books Sharing Column
To bring the community closer, all the
columns are designed for use of book
sharing activites. They will be use in
special holidays and different hot issues.
N N
Hsiaochi Chang
5857
PotreroLibrary Commercial Design
ConstructureDrawingFloorPlan
Legend Legend
1 or 2 TL5 Fluorescent Light 1 or 2 TL5 Fluorescent Light
Accent Downlight
BASEMENT REFLECTED CEILING PLAN
7
FIRST FLOOR REFLECTED CEILING PLAN
scale: scale:
0 0 ft.3 36 69 9ft.
7
Lighting Fixture Lighting Fixture
More details on lighting schedule More details on lighting schedule
Arano Asymmetric High-performance
Wallwasher
Arano Asymmetric High-performance
Wallwasher
Storefit
Downlight
Smart
CFL Downlight
Coreline
Downlight
CFL Downlight
LED Downlight
TL5 Fluorescent
N N
Hsiaochi Chang
6059
PotreroLibrary Commercial Design
RCP
SECOND FLOOR REFLECTED CEILING PLAN
9
scale:
0 3 6 9 ft.
Legend
1 or 2 TL5 Fluorescent Light
Accent Downlight
Lighting Fixture
More details on lighting schedule
Arano Asymmetric High-performance
Wallwasher
Arano
Light Box
Smart
CFL Downlight
Coreline
Downlight
CFL Downlight
LED Downlight
TL5 Fluorescent
ITEMS
g. Lighting Schedule
MANUFACTURER
PHILIPS
PHILIPS LED (with Fixture)
PHILIPS
PHILIPS
PHILIPS
WHITE
WHITE Media Room
SILVER
WHITE
SILVER
Fluorescent
1 OR 2 TL5/G5
28/35/49/54/80 W
Compact Fluorescent
1/2 PL-C PIN
G24D - 1/2/3
10/13/18/26 W
LED 10s
FLUORESCENT
1 OR 2 TL5 / G5
28/35/49/54/80 W
Best in-class lighting
Choice of 1 or 2 TL5
Mounting individually or
in lines
Efficient reflect
Energy saving
Offering a choice of
power, color, and beam
width
Affordable, effective
accent lighting
Safe and durable
Easy to install and
maintain
Quality of light
Sustaintial enegy and
maintenance saving
Replace conventional
CFL
Create a bright, welcom-
ing ambience
Compies fully with the
latest office-lighting
standards
Integrated LED tech.
Basement , Office ,
Stairs , Media Room
Restrooms
General Ambience
Fiction / Non-fiction
Area
LMAP COLOR BENEFITS SPACE APPLICATION
Arano Asymmetric
High-performance
Wallwasher
Storefit Downlight
Elbow
Smart CFL-ni
Downlight
Coreline
Downlight
Arano
Light box
N
MainHouse Hsiaochi Chang
61
Commercial Design
RCPLightingSchedule
62
Counter Elevation (A Side)
Children’s Area Elevation (B Side)
10
11
no scale
no scale
Hsiaochi Chang
6463
PotreroLibrary
ElevationsDesignProcess
Commercial Design
A
B
C
Staircase Elevation (C Side)
12
no scale
Hsiaochi Chang
6665
PotreroLibrary Commercial Design
ElevationsDesignProcess
Magazine Area Elevation (D Side)
13
no scale
1’-4 1/4”
1’-2”
4”
6”
1/2”
1/2”
D
S
S
S
S S
A Unit of Glass Ceiling
Connection of Each Unit
Glass Connection
Connection With Wall
14
17
16
15
no scale
no scale
no scale
no scale
Hsiaochi Chang
6867
PotreroLibrary
ElevationsDesignProcessDetail
Commercial Design
Top View of The Green Wall
Section of The Green Wall
Top View of the Railroad
Section of the Railroad
18
19
20
21
no scale
no scale
no scale
no scale
1/2”
1/2”
1/2”
1/2”
8 1/4”
9 1/2”
2’-1”
3’-11 1/2”
3’-3”
Clear Glass
7 3/4”
7 1/4”
1 1/4”
2”
6”10”
3”
4”
10”
2 1/2”
1”
S S
SS
S S
S
S
S
Hsiaochi Chang
7069
PotreroLibrary Commercial Design
ElevationsDesignProcessDetail
10'5'
Hsiaochi ChangPotreroLibrary
71 72
Commercial Design
Perspectives
10'5'
Hsiaochi Chang
73 74
PotreroLibrary
Perspectives
Commercial Design
10'5'
Hsiaochi ChangPotreroLibrary
75 76
CHILDREN’S AREA READING LOUNGE
Commercial Design
Perspectives
Hsiaochi ChangPotreroLibrary
77 78
Commercial Design
Perspectives
Hsiaochi Chang
80
PotreroLibrary
79
Perspectives
Commercial Design
Hsiaochi Chang
82
PotreroLibrary
81
Perspectives
Commercial Design
Materials
We tried to minize the use of materials, and
also make it simple, clean, and bright. We
want this space attract people to feel the
calm and quiet when they are reading.
However, we still pick some bright colors in
children’s area. The materials suit for school
use and meet the fire code.
Branding Strategy
The specialty in our design was periodical
book sharing activities. The events will be held
every holiday, important historical date, and
season; such as Christmas, Valentine’s Day,
and St. Patrick’s Day, to name a few. In our
project, we designed a book sharing event for
Christmas. This event was focused on children
of the neighborhood during the Christmas
season. The goal of the event will be based
on Christmas story sharing and handmade
Christmas cards.
Materials from top to bottom, left to right
Children’s area
Entrance
Customize Furniture
Bookshelves
Staircase
Fabric
Draft Wood
Leather
Light Wood
Green Wall
Hsiaochi Chang
83
PotreroLibrary
84
MaterialsBrandingStrategy
Commercial Design

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Commercial Portfolio2

  • 1. - Charles Eames The details are not the details. They make the design. 3 Class Goal Year Instructor Commercial Design Potrero Library Fall 2014 Serena Zanello Redesign San Francisco Public Library, Potrero Branch. This is a team project. Moodboard / Concept Site Target User Programming Construction Drawings Floor Plans RCP Lighting Schedule Elevations Design Details Perspectives Materials Branding Strategy
  • 2. People usually say that we can broaden our view through traveling. Reading is a special way of travel. Travel is an experience of exploring and adventuring. Words record past, and books are mediums which store those memories. Our concept was traveling. As time goes by, technology helps us get information faster, but books still play an important role in our life. Some people still like to read hardcopies rather than kindle. Our goal was to design a space for the community to enhance the mind and relax by reading. In our space, we encourage people to read, play, and communicate with each other. Through traveling and adventuring with words, our life and knowledge will be enriched. To symbolize travel, we used railroads and hot air balloons as our main design ideas. Railroads on the ground also became a wayfinding sign, which guides people to the entire space; furthermore, we minimized the use of materials to reduce distraction and cost. Our elegant space design will be more focused on letting users sense the environment. Moreover, daylighting in our design reduced the cost of electricity and brought the warm and natural feeling inside the entire space. Moodboard / Concept Relax Playful Active Memorize Hide and Seek Hsiaochi ChangPotreroLibrary Commercial Design Moodboardconcept 49 50
  • 3. Commercial Design Mission Library Mission Bay Library Potreto Checkout Return Information Print / Copy Reading Area Children’s Area Computer Restroom Office Staff Lounge Seed Exchange Area Manager Office Multipurpose Room White Alone Below High School Asian Alone High School Black Alone College Hispanic Associate Degree Two Races Bachelors Degree Native Hawaiian / Other Pacific Islander Alone Graduate Degree Other 1. Checkout Potrero Branch Publich Library Adjacencies Public Access Daylighting View Privacy 2 . 3 . 4 H M L 4. Print / Copy 1 . 6 M L L 7. Children’s Area 4 . 5 . 6 . 13 H H L 10. Office 1 . 2 . 4 . 11 L M H 2. Return 1 H L L 5. Computer 6 . 7 H M L 8. Multipurpose Room 10 M H M 11. Staff Lounge 9 . 10 L L H 13. Restroom 6 . 7 H L L 3. Information Counter 12 H M M 6. Reading Area 4 . 5 . 7 . 13 H H L 9. Manager Office 11 L M H 12. File’s Room 3 . 4 . 10 L L H 14. Seed Exchange Area 6 . 7 H M L Entrance Main Adjacency Secondary Adjacency Site Location SF Public Library Potrero Branch 1616 20th St, San Francisco, CA 94107 Near Branches: Mission Bay Library Mission Library Educational data shows the highest level of education attained by San Francisco residents is in Potrero Hill. Over 70% of residences have completed a bachelor’s degree or higher, which is higher than the San Francisco Metro (27%). We thought this data told us that people study a lot in this district; therefore, the target users for this project will be children and local community. Target User : Children / Community Criteria Matrix Programming Bubble Diagram Hsiaochi Chang 51 52 PotreroLibrary TargetUserProgramming
  • 4. BASEMENT FLOOR PLAN 1 BASEMENT FLOOR PLAN scale: Staff Circulation Private Area scale: 0 0 ft.3 36 69 9 4'-113 4" 3'-6" 3'-10" 4'-4" 8'-8" 2'-6" 2'-6" 29'-61 2" 23'-101 2" N N Backyard Unusable Area Unusable Area Library Storage Mechanical Area UP UP Book Storage The basement was kept as a storage space for now. The shelves were planned to be installed between ceiling and concrete platform. ft. 2 Legend Concrete Wall Reinforced Concrete Column Hsiaochi Chang 5453 PotreroLibrary ConstructureDrawingFloorPlan Commercial Design
  • 5. 3'-9" 3'-21 4" 7'-10" 1'-41 2" 20'-119 16" 1'-41 2" 13'-101 4" 27'-33 4" 2'-21 2" 19'-91 4" 1'-41 2" 21'-41 4" 1'-41 2" 16'-83 4" 5 1 16" 3'-93 4" 1'-41 2" 7'-4" 14'-11 2" 13'-101 4" 8'-31 4" 6'-10" 10'5' 4'-93 4" 3'-5" 6'-01 4" 10'-43 4" 5' 5'-1" R2'-6" 4'-91 4" 4'-113 4"3'-91 2" 7'-73 4" 15'-11 4" 17'-11 2" 4'-31 2" 13'-41 2" 7'-11" 8'-57 8" 9'-3" 16'-51 4" 1'-4" 7'-101 2" 2'-1" 8'-113 4" 10'-3" 25'-10" 44'-81 2" FIRST FLOOR PLAN 3 FIRST FLOOR PLAN scale: scale: 0 0 ft.3 36 69 9ft. 4 Media Room Staff Lounge Children’s Area New Book Area Restroom Storage Book Return Window Multipurpose Room Main Entrance Entrance for ADA Counter Self-checkout Seeds Exchange & Display Ground Manager’s Office UP UP DN UP UP DN Staff Circulation Communities Circulation Private Area Stair Seats and bookshelves Children love adventure and play. This area was created for children to have fun and enjoy reading. During their story time, stairs can bring all kids together and have them concentrate on story tellers. Seeds Display and Storage The Seed exchange is a specific difference from other branches. We designed the space below the staircase to use as an educational and decorated space for seeds. Self-checkout machine We kept the original design, which is convenient for communities to pick up their book orders and checkout.Legend Concrete Wall Reinforced Concrete Column Grass Carpet Lumber Core Plywood N N Hsiaochi Chang 5655 PotreroLibrary Commercial Design ConstructureDrawingFloorPlan
  • 6. SECOND FLOOR PLAN 5 SECOND FLOOR PLAN scale: scale: 0 0 ft.3 36 69 9ft. 6 4'-8" 9'-01 4" 5'-7" 5'-31 4" 3'-9" 7'-5" 3'-01 4" 7'-71 4" 5'-81 4" R2'-6" 13'-51 4" 8'-41 2" R2'-6" 8'-3" 9'-21 2" 19'-91 4" 10'-43 4"7'-113 4" 21'-7" 4'-4" 10'-03 4" 5' 5' 4'-113 4" 18'-21 4" 13'-01 2" 9'-53 4" 8'-3" 25'-10" 9' 14'-3" Legend Concrete Wall Reinforced Concrete Column DN DN DN DN Restroom Magazine Area Information Desk Files Room Computer Area Computer Area Office Staff Restroom Reading Lounge Fiction / Non-fiction Area Staff Circulation Communities Circulation Private Area Multipurpose Sofa We combined the function of bookshelf and seat in a piece of furniture. This way could reduce the use of bookshelves which block the good views of the curtain walls. Books Sharing Column To bring the community closer, all the columns are designed for use of book sharing activites. They will be use in special holidays and different hot issues. N N Hsiaochi Chang 5857 PotreroLibrary Commercial Design ConstructureDrawingFloorPlan
  • 7. Legend Legend 1 or 2 TL5 Fluorescent Light 1 or 2 TL5 Fluorescent Light Accent Downlight BASEMENT REFLECTED CEILING PLAN 7 FIRST FLOOR REFLECTED CEILING PLAN scale: scale: 0 0 ft.3 36 69 9ft. 7 Lighting Fixture Lighting Fixture More details on lighting schedule More details on lighting schedule Arano Asymmetric High-performance Wallwasher Arano Asymmetric High-performance Wallwasher Storefit Downlight Smart CFL Downlight Coreline Downlight CFL Downlight LED Downlight TL5 Fluorescent N N Hsiaochi Chang 6059 PotreroLibrary Commercial Design RCP
  • 8. SECOND FLOOR REFLECTED CEILING PLAN 9 scale: 0 3 6 9 ft. Legend 1 or 2 TL5 Fluorescent Light Accent Downlight Lighting Fixture More details on lighting schedule Arano Asymmetric High-performance Wallwasher Arano Light Box Smart CFL Downlight Coreline Downlight CFL Downlight LED Downlight TL5 Fluorescent ITEMS g. Lighting Schedule MANUFACTURER PHILIPS PHILIPS LED (with Fixture) PHILIPS PHILIPS PHILIPS WHITE WHITE Media Room SILVER WHITE SILVER Fluorescent 1 OR 2 TL5/G5 28/35/49/54/80 W Compact Fluorescent 1/2 PL-C PIN G24D - 1/2/3 10/13/18/26 W LED 10s FLUORESCENT 1 OR 2 TL5 / G5 28/35/49/54/80 W Best in-class lighting Choice of 1 or 2 TL5 Mounting individually or in lines Efficient reflect Energy saving Offering a choice of power, color, and beam width Affordable, effective accent lighting Safe and durable Easy to install and maintain Quality of light Sustaintial enegy and maintenance saving Replace conventional CFL Create a bright, welcom- ing ambience Compies fully with the latest office-lighting standards Integrated LED tech. Basement , Office , Stairs , Media Room Restrooms General Ambience Fiction / Non-fiction Area LMAP COLOR BENEFITS SPACE APPLICATION Arano Asymmetric High-performance Wallwasher Storefit Downlight Elbow Smart CFL-ni Downlight Coreline Downlight Arano Light box N MainHouse Hsiaochi Chang 61 Commercial Design RCPLightingSchedule 62
  • 9. Counter Elevation (A Side) Children’s Area Elevation (B Side) 10 11 no scale no scale Hsiaochi Chang 6463 PotreroLibrary ElevationsDesignProcess Commercial Design A B
  • 10. C Staircase Elevation (C Side) 12 no scale Hsiaochi Chang 6665 PotreroLibrary Commercial Design ElevationsDesignProcess
  • 11. Magazine Area Elevation (D Side) 13 no scale 1’-4 1/4” 1’-2” 4” 6” 1/2” 1/2” D S S S S S A Unit of Glass Ceiling Connection of Each Unit Glass Connection Connection With Wall 14 17 16 15 no scale no scale no scale no scale Hsiaochi Chang 6867 PotreroLibrary ElevationsDesignProcessDetail Commercial Design
  • 12. Top View of The Green Wall Section of The Green Wall Top View of the Railroad Section of the Railroad 18 19 20 21 no scale no scale no scale no scale 1/2” 1/2” 1/2” 1/2” 8 1/4” 9 1/2” 2’-1” 3’-11 1/2” 3’-3” Clear Glass 7 3/4” 7 1/4” 1 1/4” 2” 6”10” 3” 4” 10” 2 1/2” 1” S S SS S S S S S Hsiaochi Chang 7069 PotreroLibrary Commercial Design ElevationsDesignProcessDetail
  • 15. 10'5' Hsiaochi ChangPotreroLibrary 75 76 CHILDREN’S AREA READING LOUNGE Commercial Design Perspectives
  • 19. Materials We tried to minize the use of materials, and also make it simple, clean, and bright. We want this space attract people to feel the calm and quiet when they are reading. However, we still pick some bright colors in children’s area. The materials suit for school use and meet the fire code. Branding Strategy The specialty in our design was periodical book sharing activities. The events will be held every holiday, important historical date, and season; such as Christmas, Valentine’s Day, and St. Patrick’s Day, to name a few. In our project, we designed a book sharing event for Christmas. This event was focused on children of the neighborhood during the Christmas season. The goal of the event will be based on Christmas story sharing and handmade Christmas cards. Materials from top to bottom, left to right Children’s area Entrance Customize Furniture Bookshelves Staircase Fabric Draft Wood Leather Light Wood Green Wall Hsiaochi Chang 83 PotreroLibrary 84 MaterialsBrandingStrategy Commercial Design