1. GARDEN GATE:
To attract and enhance the
Farmer’s Market shopping
experience for both existing
and new, unfamiliar shoppers.
TOP 2 CONCEPTS CUSTOMER FEEDBACK
“Do you have another bag, ill
buy it right now!”
“The recipe idea would be
so useful.”
STACK BAG
VEGGIE VALET
Transportable
Organization
Aesthetics
Safety
Cost
Easy to Use
Environmental
FINAL SOLUTION
+ Included weekly recipe
+ Bag to organize produce
+ Veggie Valet service
+ A new experience
GARDEN GATE
Check out our
storyboard for
more details
discover fresh indulgence
+ Web app
“I want to buy the exotic
produce, but I don’t know
how to cook it…The recipe
idea would be nice.”
“ I spend a lot of time
organizing my bag, the bag
would save me the trouble”
Arc
pivots
open
FRONT TOP VIEW
Cup holder
SPRING CART
(Collapsible central rod and arms to hold bags)
STACK BAG
( Tote bag with sturdy base and collapsible
compartments)
Compartment
structure
lays
flat
on
bottom
when
folded
Compartmentcan
swivel
to
close
Sturdybase
(to
prevent
damage
when
put
on
floor)
TOP VIEW
(Compartments open)
TOP VIEW
(Compartments closed)
GO CART
(Soft bag with internal compartment and 3-wheel trolley)
Top
flap
(opens
up)
Center
flap
(zipper
-­‐
opens
down)
Bag
is
removable
(for
easy carriage)
Stand swivels
up
for
storage
3-­‐wheel assembly
to
climb
curbs
/
stairs
Bag
has hard
storage
compartment
inside
(for
delicates/fish)
Support
stand
Padded shoulder
straps
BACK
Pivot
Points
FRONT
Flap
closed
with
velcro
(pulled
down
to
open
)
Pull
Strap
SIDE
Pivot
Points
(when
strap
is
pulled,
the
bag
compartment
will
swivel
to
the
side
of
user
for
easy
deposit
of
grocery)
SWIVEL BACKPACK
(2 compartments that swivel from back to side
to help put groceries easily in bag)
USER NEEDS SELECTION CRITERIA TOP CONCEPTSMISSION STATEMENT
Arezu Aghaseyedjavadi | Puneet Agarwal | Louis Malito | Jozef Matlak | Kliulai Chow-Yee
VEGGIE VALET
(Service concept in farmer's market)