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10 Good Reasons To Translate Your Website

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55% of the content online is in English. However, only 26% of the global population online are native speakers of English.

Several studies indicate that most consumers are more likely to navigate and make a purchase online if the website if the information is presented in their own language.

Here we give you 10 reasons why it might be a good idea to translate your website.

Read this presentation as an article on our blog:

http://www.aranchodoc.com/10-reasons-to-translate-your-website/
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REFERENCES
Slide 3: W3Techs
Slide 4: Wikipedia - Common Sense Advisory - European Commission

IMAGE CREDITS
Slide 26: SLE Library (Flickr)
Slide 27: tableatny (Flickr)

Published in: Marketing
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10 Good Reasons To Translate Your Website

  1. 1. 10 Reasons Why You Should Translate Your Website 10 Good Reasons To Translate Your Website
  2. 2. 10 Reasons Why You Should Translate Your Website
  3. 3. 10 Reasons Why You Should Translate Your Website 55%of the content online
  4. 4. 10 Reasons Why You Should Translate Your Website 26% Of the global population online are native speakers of English 70% Consumers more likely to purchase if the website is available in their own language 90% Europeans navigate in their own language when given the choice
  5. 5. 10 Reasons Why You Should Translate Your Website 10 Reasons TO TRANSLATE YOUR WEBSITE
  6. 6. 10 Reasons Why You Should Translate Your Website Reason #1 FOREIGN MARKETS
  7. 7. 10 Reasons Why You Should Translate Your Website If your company operates in foreign markets or is planning to do so soon, then it makes perfect sense to provide information about your products or services in the relevant language(s) of your current and potential customers around the globe.
  8. 8. 10 Reasons Why You Should Translate Your Website Reason #2 GLOBAL GROWTH
  9. 9. 10 Reasons Why You Should Translate Your Website Sustainable businesses are based on profit and revenue. If your company’s growth rate is becoming stagnant in your local market, targeting foreign markets where your product or service is a good fit can help you continue growing the business.
  10. 10. 10 Reasons Why You Should Translate Your Website Reason #3 COMPETITION
  11. 11. 10 Reasons Why You Should Translate Your Website Competitive advantage is a strong decision driver. Your competitors don’t have a multilingual website? Translating yours will help you differentiate and stay ahead. Your competitors have a multilingual website? Then, you don’t want them to leverage that advantage. Do you?
  12. 12. 10 Reasons Why You Should Translate Your Website Reason #4 BRAND STRENGTH
  13. 13. 10 Reasons Why You Should Translate Your Website First impressions matter: people will judge your company based on what they find when they get to your website. Tailoring the message and look & feel of your website to resonate with foreign cultures will help you build trust in your brand, enhancing its global reputation.
  14. 14. 10 Reasons Why You Should Translate Your Website Reason #5 YOU HAVE NO CHOICE
  15. 15. 10 Reasons Why You Should Translate Your Website In certain industries, international companies need to abide by local regulations that make it mandatory to provide information about their products or services in the local language. Typical examples are the Life Sciences and Manufacturing industries.
  16. 16. 10 Reasons Why You Should Translate Your Website Reason #6 INTERNATIONAL SHIPPING
  17. 17. 10 Reasons Why You Should Translate Your Website If your online store dispatches items to countries other than your own, localizing your website can really make a difference. Providing information in different languages, with appropriate currencies and unit measures, can improve trust and drive sales.
  18. 18. 10 Reasons Why You Should Translate Your Website Reason #7 POPULAR BRAND
  19. 19. 10 Reasons Why You Should Translate Your Website In the digital era your brand could have a legion of fans and potential clients all around the world before you even consider going global. You may want to leverage this by providing information in their own language.
  20. 20. 10 Reasons Why You Should Translate Your Website Reason #8 ANALYTICS
  21. 21. 10 Reasons Why You Should Translate Your Website Take a look at your site data and check where your visitors are located and in which language they are browsing your site. How does your site perform with that audience? Are you providing them with a customized user experience?
  22. 22. 10 Reasons Why You Should Translate Your Website Reason #9 CONVERSION OPTIMIZATION
  23. 23. 10 Reasons Why You Should Translate Your Website If you are receiving traffic from users who speak different languages than your website offers, translation could help improve conversion rates. This is especially true in the case of expensive acquisitions, which tend to require more extensive research before purchase.
  24. 24. 10 Reasons Why You Should Translate Your Website Reason #10 UX & SEO
  25. 25. 10 Reasons Why You Should Translate Your Website Establish an emotional connection with your global audience by providing them with a tailored user experience on your site. This way, they will spend more time on it and come back regularly. Eventually, this will benefit your SEO too.
  26. 26. 10 Reasons Why You Should Translate Your Website Nelson Mandela
  27. 27. 10 Reasons Why You Should Translate Your Website Where to Start?
  28. 28. 10 Reasons Why You Should Translate Your Website 7 Things You Need To Know Before Translating Your Website
  29. 29. 10 Reasons Why You Should Translate Your Website What is the best way to translate your website? Find out in less than 5 minutes with this self-evaluation! START SELF-EVALUATION
  30. 30. Combining extensive use of language technology tools with in-depth knowledge of translation and localization processes, Arancho Doc is the perfect partner for international companies seeking to optimize their global content value chain. Follow us:

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