Shifting the Global Economy Towards SMBs by GoDaddy | Arabnet Digital Summit 2016

Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
Stefano Maruzzi, VP at GoDaddy EMEA
May 30, 2016
Shifting the Global Economy
Towards SMBs

CONFIDENTIAL. COPYRIGHT © 2016 GODADDY INC. ALL RIGHTS RESERVED.
2Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
My name is Stefano ...
I work at GoDaddy.
And, I’m a small business super fan.
@smaruzzi

Who are we?
4

Marc Rosenblum
santacruzaleworks.com
GODADDY: UNIQUE ADVANTAGES
CUSTOMER SCALE
14Million
#1 IN KEY “ONRAMP”
62Million
DNS queries per day on average in 2015
CLOUD PLATFORM SCALE
15 Billion
CUSTOMER CARE PROS
3,800+
Domains Under Mgmt, 20% of global total*
*Source: Verisign Domain Name Industry Report
GLOBAL FOOTPRINT
53Markets
In 44 Currencies and 26 Languages
COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED.
5

What is it about the UAE?
• Arguably one of the most connected markets globally*
• Internet penetration: 96% and still growing YoY
• Mobile Connections: 1.8 per person
• E-commerce blooming: 62% of population have purchased something online in the past 30 days
• Average time online is almost 8 hrs across PC or mobile devices.
*We Are Social: Jan 2016 Stats

Our Mission:
7
To serve the other 95% of businesses in the UAE

Key SMB Challenges: SMBs need more Support
Remaining
competitive
Cost of running
a business &
renting a space
Technology
upgrades &
investments
Demand &
market
conditions
Financing and
capital
investments
Source: http://www.sme.ae/StudiesAndResearchDocument/SME_Pulse_Executive_Summary_Q4_2014.pdf

Key SMB Challenges: SMBs need more Support
Source: http://www.sme.ae/StudiesAndResearchDocument/SME_Pulse_Executive_Summary_Q4_2014.pdf
Time
• Focused on running the business day to day
Opportunities:
• Understand the need to be digital but unsure how to launch
Knowledge
• Awareness on what digital has to offer
Skills
• Technology is not always easy to navigate
Costs
• Run of Business vs. Technology investments; what is the benefit?
Support
• Need to have access to support 24/7 to help manage their online presence and have a peace of
mind

Get going...
11
Then grow over time

The beginning of the journey: a domain name
•.COM has been the sector leader for
30 years
• GoDaddy leading in this space
•Now, additional choices
• 500+ domain name extensions to
choose from

Plus privacy: Keeping your personal information secure
When you register your domain name, your contact and
registration details get stored in the public WHOIS
directory.
This tells you Who Is responsible for the domain or IP
address, and was put in place to keep owners accountable.
But, spammers or identity thieves can gain access to your
contact details by looking up your domain name.
Much like a lock for your office drawer or a password for
your phone, the domain solution is: DOMAIN PRIVACY
Keeping domain owners accountable while
keeping your personal information more secure

Give your domain a home: Hosting
Solutions for businesses of any size; and any set of skills.
INTERMEDIATE
Managed WordPress
Freedom of the most popular website
building tool without the headache of
managing the technical setup and
updates.
Access to thousands of free themes to
build content-rich and beautiful
websites.
BEGINNER
Website Builder
No skills required, minimum time
investment. Drag and drop to create
you website.
Online Store
Choose your design, drag and drop
your product images to open up your
online store + shopping cart.
PROFESSIONAL
Web Hosting
Advanced tools to put you in control of
your website. Benefit from scalable
resources, 1-click install applications &
dedicated.
Servers
Dedicated, Virtual Private Servers and
Cloud Servers for all developer needs.
ADDITIONS: SSL
Add an extra layer of security to protect your website and customer information.

Ramping up Professionalism
From image to productivity: focus on what is important.
• Customers are 9x more likely to choose a
business with a professional email address
• 46%* of managers are working a 40+ hr week:
businesses need to adapt to the Work From
Anywhere culture to maximize productivity*
• Get into the Cloud
• Keep in Touch with Customers & Your team,
anywhere anytime
• Make your paper trail digital
• Always accessible, never lose another document
*EY Global Generations Report: 2015 figures.
*E-Guide: Business Anywhere by Microsoft

Leading by Example ...
16
How are GoDaddy customers doing it digital?

BuldumBuldum.com - Turkey
• Customized products and gifts to create value
• E-commerce platform as shopfront, spillover into physical
spaces
• Thousands of products; additional marketplace feature
for designers & individuals to launch their own shops
• Grew by 1,453% from 2009-2014 making it one of
Deloitte Fast Track’s 10 fastest growing companies in
EMEA
Online presence mix:
Domains, web hosting, SSL certificates with added
benefit of stellar customer support
ROI of Being Online: Young & successful startup

p1m1.com - Turkey
• Sitting at the crossroads of technology, research & business:
bringing together know-how from several engineering disciplines
• Develops software the solves five key problems: supply chain
optimization, workforce optimization, routing, forecasting and
location analytics.
• Focus on delivering efficiency to businesses; an easy-to-use yet
technologically advanced product that delivers results.
• Average growth in annual turnover of 40 percent; founder Dr. Kurt
recognised as Turkey’s Youngest Entrepreneur of the Year, and the
following year, P1M1 was ranked Turkey’s 18th Fastest Growing
Company.
Domains, evolving hosting products, SSL, SFTP and email
hosting services
ROI of Being Online: Evolving business with evolving
online needs; fully integrated digital presence

Choosic.co - UK
ROI: Fresh Music Fun
• Testing the waters with YouTube, growing interest
indicated it could grow into something more
• Desire to uncover new and unknown artists; breaking the
radio trend of popular songs a la Tinder
• Algorithm and curated content choosing one song at a
time for users to swipe left or right to skip or keep
• Shaping the music industry by offering data on user
music preferences, listener counts and similar to labels
Domain name, web hosting and of course the app!

Suvidhaa.com - India
ROI: Payment & remittance company goes
global
• Aggregation of a variety of services from partner
companies to make payments easier; network of 80,000
franchise outlets across the country
• Ambitions to take the business global with international
remittance services meant creating a global identity
online
• Suvidhaa.com was a premium domain, already receiving
traffic, but needed internal stakeholder support to
purchase it at a premium price
Over 80 domain names to protect and grow brand
identity & draw in traffic

Gearforgirls.co.uk - UK
ROI: Passion with Purpose
• Sportwear store dedicated to women; fashionable gear
for outdoors
• Notable gap in market, reaching a broader audience
through an e-commerce model
• Physical shop maintains a local feel, but growing in
parallel to digital reach acconting for 90% of business
• Doubled turnover in the past 3 years; featured as one of
Small Business Saturday UKs 100 companies
Range of different domain names to stay on top of the
brand

Thank you

Shifting the Global Economy Towards SMBs by GoDaddy | Arabnet Digital Summit 2016

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