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Mobile Day 2015's Content

Business

MOBILE ADS, FACTS & Fictions
Hien.t@vserv.com

IS ADVERTISING THE GOOSE
WITH GOLDEN EGGS?
OH
YEAH!!
IS IT???
HELL NO!! WHY WOULD
I CARE??
FACT!

MOBILE AD QUICK WALK THRU
ECPM FILL
RATE
CTR
IMPRE
-SSION
CPC
INCO
ME

200++ GLOBAL AD NETWORKS
AND STILL GROWING

AND YOU’ll HAVE A LOT OF
THIS
HIGHEST
ECPM
100%
FILLRATE
MOST
EFFECTIVE
WARRANTEED
INCOME
BEST CTR

NOW IDENTY TRUTHs & MYTHs
HIGHEST
ECPM
100%
FILLRATE
MOST
EFFECTIVE
WARRANTEED
INCOME
BEST CTR

NOW IDENTY TRUTHs & MYTHs
Fillrate, CTR and eCPM are relative
Ad performance is directly related to your users’ experiences
FACT IS
EACH AD NETWORK EXCELS IN
ITS OWN WAY
Think geography, think ad format, think category…

GOOD NEWS: BILLIONS FROM ADS IS
TRUE
Condition: You gotto be smart!

A QUICK DEMO OF
DEVELOPER’S SUCESS
Play video

RTB agencies ad networks direct deals
INTRODUCING VMAX
display video offer wall & incent native &
house ads
17

Thank you
Hien.t@vserv.com Hien Gaby 0936253337

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Trần thu hiền

1. MOBILE ADS, FACTS & Fictions Hien.t@vserv.com

2. IS ADVERTISING THE GOOSE WITH GOLDEN EGGS? OH YEAH!! IS IT??? HELL NO!! WHY WOULD I CARE?? FACT!

3. MOBILE AD QUICK WALK THRU

4. MOBILE AD QUICK WALK THRU ECPM FILL RATE CTR IMPRE -SSION CPC INCO ME

5. WHAT YOU SEE OUT THERE

6. 200++ GLOBAL AD NETWORKS AND STILL GROWING

7. YES IT’S A NITCH MARKET

8. AND YOU’ll HAVE A LOT OF THIS HIGHEST ECPM 100% FILLRATE MOST EFFECTIVE WARRANTEED INCOME BEST CTR

10. NOW IDENTY TRUTHs & MYTHs HIGHEST ECPM 100% FILLRATE MOST EFFECTIVE WARRANTEED INCOME BEST CTR

11. NOW IDENTY TRUTHs & MYTHs Fillrate, CTR and eCPM are relative Ad performance is directly related to your users’ experiences FACT IS EACH AD NETWORK EXCELS IN ITS OWN WAY Think geography, think ad format, think category…

12. ARE WE ALL DOOMED???

13. GOOD NEWS: BILLIONS FROM ADS IS TRUE Condition: You gotto be smart!

14.

15. OPTIMIZATION IS KEY!!

16. A QUICK DEMO OF DEVELOPER’S SUCESS Play video

17. RTB agencies ad networks direct deals INTRODUCING VMAX display video offer wall & incent native & house ads 17

18. Thank you Hien.t@vserv.com Hien Gaby 0936253337

Trần thu hiền

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