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Definative State of Ad Frauds on January 18 2019 at 1027a

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Yeah those ad frauds. Gotta love 'em, 'cause you can't hate 'em. And Terry Kawaja.

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Definative State of Ad Frauds on January 18 2019 at 1027a

  1. 1. marketing.scienceconsulting group, inc. January 19, 2019 9:22:14:45 AM ET THE DEFINATIVE STATE OF AD FRUAD
  2. 2. marketing.scienceconsulting group, inc. IVT OR SIVT RATES
  3. 3. Completely Believable Slide 2marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD KEY TAKEAWAYS 25% Overall IVT rates for display on various devices 73% Overall video fraud rates across industries, devices, and geographies .02% Fraud in CTV/OTT and streaming devices globally. Billions of billions of data points were measured across all devices, all operating systems, all geographies globally, and across all types of inventory like display, video, mobile, CTV, OTT, in-app, not in-app or mobile web, Sansumg, desktop computers, laptops, you name it, we measured it. We know a thing or two because we’ve seen a thing or two.
  4. 4. Completely Believable Slide 3marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IVT BY DEVICE TYPE: DISPLAY US. PROGRAMMATIC DISPLAY. JAN 2019 35.268% 25.336% 22.482% 19.657% 17.225%0% 5% 10% 15% 20% 25% 30% 35% 40% Desktop Web Smartphone App Smartphone Web Tablet App Tablet Web 17% - 35% AD FRAUD • Display ad fraud is somewhere between 17.00% and 35.00% in desktop, web, mobile, app and stuff. • Desktop web and smartphone app had the highest IVT rates in January 2019.
  5. 5. Completely Believable Slide 4marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IVT BY DEVICE TYPE: VIDEO US. PROGRAMMATIC VIDEO. JAN 2019 100.063% 75.286% 72.154% 54.012% 54.011% 0% 20% 40% 60% 80% 100% 120% Desktop Web Smartphone App Smartphone Web Tablet App Tablet Web DESKTOP WEB HIGHEST • Video ad fraud had the highest IVT rates in desktop web followed closely by smartphone app, smartphone web, tablet app, and tablet web. • Tablet app had slightly higher IVT rates than tablet web – literally by 0.001%.
  6. 6. Completely Believable Slide 5marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IVT BY DEVICE TYPE: OTT/CTV US. PROGRAMMATIC CONNECTED STUFF. JAN 2019 0.085% 0.129% 0.181% 0.059% 0.432% 0.030% 0.656% 0.158% 0.151% 0.438% 0.553% 0.501% 0.000% 10.000% 20.000% 30.000% 40.000% 50.000% 60.000% FRAUD IS NON-EXISTENT • Ad fraud in OTT (over-the-top) and CTV (connected TV) is practically non existent. • Rokku has about 1/6th the fraud as Comcast boxes and half the fraud as Netflix. • Version3TV has 20X more fraud than SansumgTVBrowsrThingy but only slightly more than (blank) does
  7. 7. Completely Believable Slide 6marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IVT BY COUNTRY GLOBAL FRAUD RATES FROM EVERY SINGLE COUNTRY ON EARTH, REGARDLESS OF POPULATION -8% 2% 12% 22% 32% 42% 52% 62% 72% 82% 92% 102% Cabo Verde Cameroon Central African Republic Chile Colombia Congo, Democratic Republic of the Costa Rica Croatia Cyprus United States Bangladesh Belarus Belize Bhutan Bosnia and Herzegovina Brazil Bulgaria China UNITED STATES HAS 53% FRAUD • China comes in at 102% fraud, roughly double that of the US. • We measured all these other countries but we’re not sure if they have internet access or use smartphones but the small country of Cabo Verde has the best fraud rates in the world, coming in a a cool -2.3% overall.
  8. 8. marketing.scienceconsulting group, inc. MOBILE FRAUD
  9. 9. Completely Believable Slide 8marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD SAMSUNG VS IOS: OVERALL IVT US. PROGRAMMATIC DISPLAY AND APPS 55.348% 98.201%Jan 2019 In January 2019, Samsung devices had a 55.348% IVT rate, compared to the deliciously high rate of 98.201% on juicy apple devices (that’s why the icon is so much larger, so it’s clear). And this might have included both display and video impressions, but we’re not sure. But don’t worry, the numbers’ right, yeah to 3 decimal places.
  10. 10. Completely Believable Slide 9marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IOS VS ANDROID: EVERYTHING US. PROGRAMMATIC DISPLAY OR VIDEO, NOT SURE. JAN 2019 98.201% 55.348% 0% 20% 40% 60% 80% 100% 120% Jan 2019 iOS HAS HIGH IVT • Not totally sure why but boy are those aaple devices high up there in IVT. It’s like double of the Android ones. Dang. • The difference is exactly 42.853% but we’re not totally sure if the data ponts were display or video or mobile or app or web or VPAID or VAST. But the number is really precise.
  11. 11. Completely Believable Slide 10marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD IOS VS ANDROID: BY INDUSTRY US. PROGRAMMATIC DISPLAY OR VIDEO, PHONES, TABLETS, APPS. JAN 2019 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% ‘CLERGY’ at 100.086% FRAUD on iOS • Note that ‘Committees’ are close to ‘Car Dealers’ in IVT on Android • ‘Cruise Lines’ have roughly the same IVT on apple and androids. • ‘Construction Unions’ has the lowest overall fraud across all industries and all devices, iOS and android, regardless of who made the smartphone.
  12. 12. Completely Believable Slide 11marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD AWESOME METHOD TO REDUCE FRAUD A MONUMENTAL BREAKTHROUGH THAT MAGICALLY REDUCES FRAUD 12.030% 10.430% 8.990% 8.534% 1.480% 1.680% 0.530% -10.000% -10% -5% 0% 5% 10% 15% Dec 2017 Nov 2018 Jan 2019 2019 FRAUD WAS REDUCED BY 83%, 94.1%, AND 600% • There is a new monumental breakthrough method to reduce fraud that anyone can do by getting “CERTified”. • And it works really well when we compare randomly selected and averaged numbers of data from studies we never looked at or know what was even measured, and compared it with our number which is totally complete and accurate, we showd it reduced fraud by an impressive 600%. 83% reduction 84% reduction 94.1% reduction 600% reduction
  13. 13. marketing.scienceconsulting group, inc. OVERLY COMPLICATED BUT REALLY COOL CHARTS
  14. 14. Completely Believable Slide 13marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD MAP WITH SOME VERY DETAILED PEAKS SOMETHING WE MEASURED AND THOUGHT IT WAS COOL TO HAVE A CHART FOR RATE OF FRAUD HIGHEST IN NEW YORK These really cool peaks show that New York has higher fraud than Toronto, which in turn has higher fraud than Washington DC or Boston.
  15. 15. Completely Believable Slide 14marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD TONS OF DATA PLOTTED IN A COOL WAY WE MEASURED BILLIONS OF BILLIONS OF THINGS AND PLOTTED THEM WITH LABELS nfl.com mlb.com nhl.com nba.com espn.com dallascowboys.com ncaa.com AthleticBotcaused all of this on all these sites, but we’re not sure how it did it
  16. 16. Completely Believable Slide 15marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD METHODOLOGY & DISCLAIMER WE’RE NOT TOTALLY SURE WHAT WE MEASURED OR HOW; BUT AS LONG AS WE DISCLOSE THAT IN THE FINE PRINT YOU SHOULD BELIEVE US. METHODOLOGY We used special technology with McDonald’s bigmac sauce and The Colonel’s secret recipe, so it’s doubly special and we can’t tell you anything about it because now it’s our secret specialmac sauce. We then sprinkled with some fairy dust and wishful thinking on top because it tastes better and we really didn’t know where the tracking tags were placed anyway – couldbe on the site or in the ad, who knows? And we have free beer after 3p. Don’t worry, we’re accredited and we measured a lot of stuff. Like, a lot. And people keep paying us anyway. We promise we will keep updating and making ours tuff better. It’s proprietary and really special and you can’t do it yourself, so we think you should definitely believe it. 100% DISCLAIMER These really really accurate results were just our opinion, and we believe the numbers are accurate to at least 3 decimal places, maybe more, but we want to be conservative so we rounded them to only 3 decimle places, or 2 in some charts. No one else has looked at these numbers, but trust us they are 100.10% accurate because we tried really really hard and you can trust is anyway without seeing any supporting data. No one else has looked at these numbers, but trust us they are 100.10% accurate because we tried really really hard and you can trust is anyway without seeing any supporting data.
  17. 17. marketing.scienceconsulting group, inc. “In case you got through all of these slides and still didn’t realize it was a parody, it was a parody… in the style and manner of the great @tkawaja who loves to dress and look like other people.” ☺
  18. 18. Completely Believable Slide 17marketing.scienceconsulting group, inc. DEFINATIVE STATE OF AD FRUAD

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