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Elena Tsarkova Raymond Cheung Juliane Besler
Match-3 and hidden
object since 2009
250 employees
5 marketing people
5 agencies & freelancers
Online action games
since 1998
3500 employees
4 marketing people on WoW
150 creative people in MCS
Idle games since 2016
65 employees
4 marketing people
2 creative people
1 data analyst
Marketing team
Marketing ArtistUA Manager
UA Manager
Data Analyst
UA Manager
Lead
Marketing Artist
UA Team
Head of UA
UA
manager
Bubble Island 2
UA
manager
Tropicats
UA
manager
June’s Journey
UA
manager
Pearl’s Peril
Creative Team
Marketing Producer
Puzzle
Marketing Producer
HOG
Creative Director
Media agencies, freelancers
(up to 5 companies right now)
2 UA Team 1 Product Marketing
Manager (WoW Blitz)
1 Creative Producer
150 at Marketing Creative Studio
UA Lead
UA Manager(s) •Owns all marketing
•Contact person for UA, IC, EC,
Platform Relations, Community
Management
•Owns all creativity
External agencies
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production
Getting Creative: Best Practices For Ad Creatives Production

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Getting Creative: Best Practices For Ad Creatives Production

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Elena Tsarkova Raymond Cheung Juliane Besler Match-3 and hidden object since 2009 250 employees 5 marketing people 5 agencies & freelancers Online action games since 1998 3500 employees 4 marketing people on WoW 150 creative people in MCS Idle games since 2016 65 employees 4 marketing people 2 creative people 1 data analyst
  • 6.
  • 7. Marketing team Marketing ArtistUA Manager UA Manager Data Analyst UA Manager Lead Marketing Artist
  • 8. UA Team Head of UA UA manager Bubble Island 2 UA manager Tropicats UA manager June’s Journey UA manager Pearl’s Peril Creative Team Marketing Producer Puzzle Marketing Producer HOG Creative Director Media agencies, freelancers (up to 5 companies right now)
  • 9.
  • 10.
  • 11. 2 UA Team 1 Product Marketing Manager (WoW Blitz) 1 Creative Producer 150 at Marketing Creative Studio UA Lead UA Manager(s) •Owns all marketing •Contact person for UA, IC, EC, Platform Relations, Community Management •Owns all creativity External agencies