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Startling Facebook Stats You Should Know
1. Let the numbers speak for themselves…
Presentation by
ApogeeINVENT
2. Facebook is more than just a social network.
It has evolved into one of the biggest digital advertising platforms on the
web.
How useful is it for small businesses?
Facebook as a digital marketing medium
Presentation by
ApogeeINVENT
Let’s take a look at some startling statistics to help
you determine that answer for yourself.
3. There’s no denying that Facebook has a lot of active users.
ACTIVE USERS
Facebook Users
1.39
Billion
Presentation by
ApogeeINVENT
4. Just to put it in perspective, 890 million users log into Facebook
every day.
Daily Active Unique Monthly
Users Searchers
An average of 39 millions users search on Google each day.
Facebook vs Google
1.17
Billion
890
Million
Presentation by
ApogeeINVENT
5. The average time spent on Facebook
per user per day.
How much time are people spending?
21
minutes
Presentation by
ApogeeINVENT
6. The average user is shown 300 pieces of content in their news
feed each day from a total possible of 1,500 stories.
POSTS VIEWED
That means the average user only sees 20% of posts in the 21
minutes they spend on Facebook.
Who is seeing content on Facebook?
20%
Presentation by
ApogeeINVENT
7. Barely 6% of fans will view Page posts that aren’t promoted.
Analysts predict this number to fall to zero within the next year.
ORGANIC PAGE REACH
That means no one will view your Page posts unless you pay to
promoted them.
Facebook Pages Posts
6%
Presentation by
ApogeeINVENT
8. The posts that fans do see often get 1% engagement, many large
brands report.
ENGAGEMENT
If you have 4k fans, an organic post will reach 240 of them. That
means you will get about 2 likes or comments on that post.
Engagement
1%
Presentation by
ApogeeINVENT
9. You can work hard or pay to earn Likes and Fans on Facebook. Who
owns those contacts and their data? Facebook.
Contact Ownership
Outside of Facebook, you have no way of communicating with
Facebook contacts. Facebook controls what content your fans are
seeing, and how often they see it.
Whose Fans are They?
0%
Presentation by
ApogeeINVENT
10. Facebook is a behemoth, but you need to pay to play.
In 2015, Facebook is limiting promotional content even more.
Competition for ad space in news feeds is growing, and so is the
price to advertise.
Page engagement is low.
Don’t rule out Facebook, but be ready to pay for results.
In Summary…
Presentation by
ApogeeINVENT
11. Have you found Facebook to be a useful platform for your
business?
Have you found a better alternative?
Join the conversation on our blog or Facebook Page.
Get more tips like these by subscribing to our blog!
What do you think?
Presentation by
ApogeeINVENT