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1. Cultivating Relationships and Partnerships
Private citizens, businesses, stakeholder and special interest groups, other governmental/public entities and
numerous others play an integral role in building and sustaining vibrant healthy communities.
It's simple logic the more people who are preaching the same message the easier to garner public support;
effectuate positive change and sustain vibrant communities. Particularly in the age of social media it's absolutely
crucial to consistently establish new relationships and partnerships as well as nurture those existing. Cultivating a
relationship or partnership requires regular two-way communication and building trust over time. If given the
opportunity to establish a new partnership or enhance existing relationships, by attending a conference or
informal networking event, speaking to a stakeholder group, capitalize when you can because you never know
where it may lead and how valuable and necessary these partnerships may be at some point in the future.
Turning Adversaries into Allies
Throughout history there are numerous examples of individuals in the public sector who have turned adversaries
or potential adversaries into allies. Abraham Lincoln was a master at establishing partnerships and he had
incredible success in doing so by not burning bridges. He applied the principle of keep your enemies close and
build alliances instead of adversaries. After winning his first Presidential election Lincoln filled his cabinet with
political rivals and strong personalities. He was also extremely savvy utilizing these individuals as resources
understanding the important role each played in presenting a united front and how they could advocate to diverse
groups on his behalf during one of the most turbulent times in our nation's history.
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