Tom Demers is a co-founder and managing partner at Measured SEM and Cornerstone Content. Prior to that, he was the Director of Marketing and third employee for WordStream, an Inc 500 company.

1. Getting Your Site Unstuck
How to 5x Traffic & Revenue from SEO & Content Marketing on a Stagnant Blog

2. A Little About Me
• I was the Director of Marketing and third employee at WordStream, an Inc 500 company
• I’ve been running my own small business providing SEO & Content Markeitng consulting
services to everyone from small to publicly traded businesses for the past 4+ years
• I've contributed to various industry publications such as Search Engine Journal, Search Engine
Land, SEO Book, and several others, and have been cited by publications like USA Today, Fox
Business, and Media Post and was an instructor for Marketing Profs University, and was a
speaker at the Search Marketing Expo.
• I’m from the Boston area and have 2 very cute kids (photographic evidence below)

3. Questions We’ll Answer Today
Is Your Site “Stuck”?
Why Is Your Site Stuck? How can you analyze why your traffic & revenue
have flattened?
What Can You Do? Specific strategies and tactics you can apply to any
niche to help get your site unstuck
Does This Really Work? A real-life case study of a site whose traffic and
revenue had flattened, and how they grew traffic and revenue by more than
5x

4. What is “Stuck?”
Pretty simple: your KPIs (things like traffic, leads, sales, & ROI) aren’t increasing.
Being Stuck Looks Something Like This:

5. Why Are You “Stuck?” How You Got Here

6. Why Are You “Stuck?” How You Got Here
Leveraging Outdated SEO Tactics:
• Paying $100s per month & expecting consistent, compounding gains
• No input from you, lots of links added every month
• Cranking out short, easy-to-create content

7. Why Are You “Stuck?” How You Got Here
You don’t have any inputs (you’re running a “brochure website”):
• You’re not producing enough (or any) new content
• You’re not promoting your content enough (or at all)

8. Why Are You “Stuck?” How You Got Here
You’re doing it wrong:
• You’re creating the wrong type of content
• You’re not executing on content outreach
Does your blog feed look like this?
• Exciting News! (Small feature release about your site most of your visitors
may not even care about).
• We’ll be at (Conference lots of other people will be at, with no additional
information about the conference or what you’ll be doing there).
• Our Take on (Trending Topic, which pivots away from the trending topic in
the second sentence to talk about how great your product is and why none
of the bad things in the industry would be happening if everyone wised up
and used your product).

9. Case Study of an “Unstuck Site”
• Safe Sound Family – a family & home safety publishing site my company
owns & operates.
• We pay writers to research & write posts on relevant topics.
• Monetize through affiliate links (mainly Amazon) and advertising
• In 2014 we were looking at a “stuck site”
• Went from flat traffic growth, to more than 5x traffic (7,665 to 43,656) in ~5
months

10. Getting Unstuck – Analysis & Planning
Start by understanding:
• What are you currently doing? What have you done in the past?
• What’s worked for your site? What hasn’t?

11. Getting Unstuck – Analysis & Planning
Google Analytics Custom Reports
https://support.google.com/analytics/
answer/1151300?hl=en
Metrics Group add Users > Users
and Goal Conversions > Goal
Completions (you might customize
this based on your site’s goals,
whether you have specific values
configured in GA, etc.)
Dimensions add Behavior > Landing
Page

12. Getting Unstuck – Analysis & Planning

13. Getting Unstuck – Analysis & Planning
Search Console (https://www.google.com/webmasters/tools/home) Search
Query Report
- Search Traffic > Search Queries

14. Getting Unstuck – Analysis & Planning
SEM Rush (semrush.com)
“Low Hanging Fruit”:
• Ranking high
• Not ranking first
• High estimated search
volume

15. Getting Unstuck – Analysis & Planning
Revenue & Sales Reports: What’s actually making you money?! What used
to?
• Google Analytics
• Ecommerce Sales
• Marketo / SalesForce / Etc.
• AdSense
• Etc.