Anthony Lopez is an accomplished strategic communications director with over 10 years of experience leading teams in media operations and product development. He has a proven track record of exceeding expectations and achieving short and long-term strategic objectives. His experience includes strategic communications, media relations, public relations, marketing, and social networking. Some of his accomplishments include increasing hotline calls and online/social media activity by 35% through strategic messaging projects for the Marine Corps, and increasing test scores by nearly 40% through media development initiatives.

1. ANTHONY LOPEZ
Phone: (951) 858-4209
Email: anthony.a.lopez1@gmail.com
OBJECTIVE
Director of Strategic Communications for a major healthcare organization.
SUMMARY
Accomplished Planner, Producer, and Director of media operations and product
development for Strategic Communications and Media/Community Relations. A
respected leader with over 10 years experience directing highly motivated teams
focused on achieving short and long-term strategic objectives. Consistently recognized
for exceeding expectations with superb management abilities. Strategic
Communications and Media/Community Relations experience includes:
Strategic Communications Media Relations Public Relations
Marketing Social Networking Media Development
ACCOMPLISHMENTS
Strategic Communications
When the Marine Corps was embattled with disciplinary issues, sexual assaults, and
suicide over the past ten years; I conceptualized and developed over 20 strategic
messaging projects synchronizing visual information and public affairs to reach multiple
internal and external audiences. I lead and guided the work of technical staff, served as
liaison between senior leadership and operations teams, and planned project stages
assessing necessary outcomes that resulted in a 35% increase of hotline calls and
online and social media activity.
Media Relations
Prepared multiple briefings and senior leaders for over 40 media engagements.
Developed strategies including news and feature format for key military initiatives and
played a leading role in developing digital media. Developed responses and strategies
for communications around sensitive or complex issues including crisis management
during the recent 2014 San Diego Wildfires. I possess strong writing skills with expert
knowledge of digital communications systems and multimedia story telling.
Public Relations
In an effort to build and maintain positive relationships between the Marine Corps and
Southern California communities including San Diego, Orange, and Riverside counties,
I identified, directed, and supervised the completion of over 100 community relations’
projects sustaining local public support and reinforcing national recognition of the
Marine Corps brand as a pillar for community support.

2. Marketing
To support both short-and-long-range marketing goals as well as a partnership with the
city of Seattle Washington during Marine Week 2014, I oversaw the conception,
development, and dissemination of 20 marketing products including creation/design of
thousands of printed materials and advertisements, media purchases/placement, and
event promotions connecting the American public with the Marine Corps.
Social Networking
To increase visibility and funding for weapons and training aviation programs I analyzed
and recommended audience development strategies for targeting stories and products
in support of strategic initiatives via social media including: Facebook, Flicker, Twitter,
Linked-In, Vimeo, and publicly displayed websites.
Media Development
When Marine Corps formal schools were facing low-test scores among 18-24 year old
entry-level students, a front-end analysis provided that a generational gap existed in the
delivery of instructional material. As a result I was tasked with standing up a media
center devoted to the production of technical drawings and models, layout and design,
hand drawn illustrations, computer graphics, digital editing, web and multimedia
authoring. I conceptualized, implemented, and performed media production,
communication, and instructional techniques and methods increasing test scores by
nearly 40 percent.
EMPLOYMENT HISTORY
I Marine Expeditionary Force, Camp Pendleton, CA 2013 Present
Naval Support Activity, Kingdom of Bahrain 2012 2013
Marine Aviation Weapons Tactics Squadron One. Yuma, AZ 2009 2012
Marine Corps Air Ground Combat Center, 29 Palms, CA 2008 2009
1st Marine Division, Camp Pendleton, CA 2006 2008
Marine Corps Base Camp Pendleton, CA 2003 2006
EDUCATION
National University, La Jolla, CA. Masters of Science, Education
Syracuse University, Syracuse, NY. Cinematography and Motion Media
National University, La Jolla, CA Bachelor of Arts, Communications
Arizona Western College, Yuma, AZ Associate of Arts, General Studies
Riverside Community College, Riverside, CA. Certificate of Commercial Art
AFFILIATIONS
Member, Public Relations and Communications Professionals
Member, Military Photojournalism Connection
Member, USMC Combat Correspondents Association
Member, Strategic Communications: Public Relations and Marketing