1. Emerson Climate Technologies
Continuing the Dayton tradition of innovation
EmersonClimate Technologies,abusiness segmentof Emerson,isaglobal manufacturerof
heating,airconditioning andrefrigerationproducts.The company recentlyannouncedthe
constructionof a one-of-a-kindinnovationcentertobe builtonthe Universityof Dayton’s
campus.Newslike thiscouldeasilybe handledthroughthe traditionalcommunication,but
Emersondidn’twantthisannouncementtobe easily forgottenbyemployees.
The company soughtoutthe helpof FahlgrenMortine tocreate a memorable internal
announcementaboutThe Helix innovationcenter. The overall goal of the programwasto
conveythe keyprogrammessage thatthe new innovationcentersignalsachange inthe way
Emersonisapproachinginnovation.Employeesshouldgohome andsay,“You’ll neverbelieve
whathappenedatwork today.”
FahlgrenMortine’sprograminvolved innovation-themedteasers andactivitiesdesignedto
surprise and educate employeesaboutthe historyinnovationinDayton,Ohioandhow Emerson
Climate Technologiesplannedtocontinue thattradition. Followingthe teaserswasthe red
carpet announcementevent;the successful campaignexceededemployeeattendance goals and
evencausedcorporate employeestoline updownthe hallwaystolearnmore.The program
includedanannouncement videoanda5ft x 7ft building-shapedcake.
The program exceededexpectationsinall categories,includingengagement,attendance and
Intranettraffic.The programreceivedpraise fromEmersonemployeeswhoappreciatedthe
innovative presentation of the announcement.
FahlgrenMortine and EmersonClimate Technologieswere presenteda2015 SilverAnvil award,
the most prestigiousawardinpublicrelations, byThe PublicRelationsSocietyof America(PRSA)
for itsworkon the launchof The Helix innovationcenter.