1. March 30 – April 1, 2015
#CZLNY | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers
Dynamic Email Marketing
How to Change Content After Hitting Send
Anjie Moin
Office Depot
Director of Ecommerce Marketing
2. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
AGENDA
Why Emails Need to Change – Literally1
2 What Dynamic Content Looks Like
3 Behind the Scenes
12. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
28%
Increase in
mobile click-
through rate
Device Personalization
13. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
21%
Increase in
high-value
clicks
Geo-Location
14. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
75%
Increase in
click-
throughs
Weather
15. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
231%
Increase in
mobile app
downloads
Device Personalization
16. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
Option A Option B114%
Higher click-
throughs for
optimized
creative
Real-Time A:B Testing
17. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
1mm
in
incremental
revenue
Real-Time Inventory
18. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
It’s not... You just need a secret weapon.
Sound complicated?
Expensive?
19. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
t
Segmentation
t
Campaign
Management
t
Message
Delivery
t
Subscriber
Management
Personalized at moment of open
Targets open-time context & site behavior
Optimized to the individual, on-the-fly
Automated to reduce production costs
24. @anjiemoin
March 30 – April 1, 2015 | #CZLNY | @ClickZLive
Thanks!
Have any more questions? Contact me via twitter
@anjiemoin or email me at anjie.moin@officedepot.com
Want to see how dynamic content can revolutionize your
email campaigns? Visit movableink.com or get in touch
at contact@movableink.com
