Bahtera Adijaya offers an extensive lineup of high-quality speciality chemicals for numerous industries. Agro & Emulsion Polymerization. Animal Health & Aquaculture.

1. PT BAHTERA ADI JAYA
R e b r a n d i n g P r o j e c t

2. STATE OF MATTER
The Four Fundamental States
LIQUID
Largest volume of materials on Earth is liquid.
The most important industrial chemicals
in this world are in a liquid state.
SOLID
LIQUID
GAS
PLASMA

3. A liquid is one of the states of matter. Liquids
consist of atoms or molecules that are connected
by intermolecular bonds.
Particles in a liquid have greater freedom of
movement than in a solid. They are free to flow,
so while a liquid has a definite volume, it does not
have a definite shape.
Liquids are nearly incompressible fluids. In other
words, even under pressure, their value only
decreases slightly, in generally, the change in
density is small.
Liquids, like gases, take the shape of their
container. However, a liquid cannot disperse to fill
a container (which is a property of a gas). Liquids
have surface tension, which leads to wetting.
PROPERTIES OF LIQUIDS
IN CHEMISTRY
BONDING - AFFINITY
DYNAMIC - RESPONSIBLE
STRONG - AGILE
ADAPT - INTEGRATION

4. ALIVE
DERIVED VALUES
ALIVE represents activities that are fun,
full of energy, and agile. This means that
a dynamic life will always experience a
phase of positive transformation and
development. No one steps back or
stands still but is bound to advance or
become upward. This adjustment is a
consequence of the increase in mass
and volume.
A growth-oriented company will have
an impact on more lively and pleasant
business activities, both internally and
externally.

5. The circles, ellipses, and ovals
shapes are known to have no
edges and are usually round and
soft. It represents the notions of
totality, wholeness, life and the
lifecycle, the infinite, unity,
stability, bonding, and of course
the strength of commitment.
A symbol of change that refers to
development and progress,
towards a sustainable and
growing transformation. It also
represents a set of commitment
intersection that involves a
long-term desire to maintain a
valued partnership (relationships).
The liquid is unique in shape and
has the ability to attract attention.
These organics are more fluid
and free-flowing, unlimited, and
open. These shapes are often
found in the natural growth
patterns of many things, and they
can express ideas of expansion
and transformation.
Logo Shape

6. Chainlink
C
h
a
in
li
n
k
Connecting The Dots - Managing Supply Chain Pinpoints
Each of these circles represents the Three P's of Business, which stand for People, Process, and Product (Service).
Those are the main chain links in managing the supply chain pinpoints. The synergy who values partnerships will
build continuous improvements in every business process and help the company achieve operational excellence
to exceed the needs of the customers. Ultimately all of these connected dots will be forcing
the development towards sustainable business and organizational growth.

9. x
½x
¼x
½x
2x
2x
Logo Safe Area

10. Alkali
Metal
Alkaline
Earth
Basic
Metal
Halogen Noble
Gas
Non
Metal
Rare
Earth
Semi
Metal
Transition
Metal
Color Palette Inspiration
The Periodic Table of Elements

11. Primary Colors
Secondary Colors
Resoution Blue
Orange Peel
CMYK C100 M74 Y0 K45
294 C
PANTONE
HEX #00306B
CMYK C0 M45 Y100 K0
1375 C
PANTONE
HEX #FF9F00

12. Mood

14. A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? @ £ $ % ^ & * ( )
Iconography Typography
Aa Bb
Cc Dd
Headline Font
Display Font

15. Photography

16. Division
Brand Name + Color Ident.
Personal Care and Aroma Coatings, Inks, and Adhesives
Food Ingredients Emulsion Polymerization Health Care
Agro Formulation Technology

17. Logo Alternative
Safe Area
x
½x
½x
½x
2x
2x

19. T h a n k y o u