Engaging communities presentation

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  • We were sharing media without being social\n
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  • Local rival uses bit.ly to aggregate content. Unlikely they even look at the site. Very impersonal.\n
  • Let’s have a look at how our sites look now.\n
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  • 41 likes after 9 hours\n
  • 41 likes after 9 hours\n
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  • Informs what readers are interested in which informs future follow up content. ie same sex weddings abroad.\n
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  • Engaging communities presentation

    1. 1. Engaging Communities A fresh approach @Andy_Watt Staffordshire Newspapers Ltd
    2. 2. 901 million active users*500 million active users* *Data correct as of April 2012
    3. 3. Engage with the community
    4. 4. Engage with the community Direct users to other areas of interest
    5. 5. Engage with the community Direct users to other areas of interest
    6. 6. Be helpful
    7. 7. Be helpful
    8. 8. Lead the discussion
    9. 9. Lead the discussion
    10. 10. A source for stories and content
    11. 11. A source for stories and content
    12. 12. A source for stories and contentFacebook reach Staffordshire Newsletter
    13. 13. A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
    14. 14. A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
    15. 15. A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
    16. 16. How major town events were reported
    17. 17. Maximise local events Torch (2,496) New Average (675 approx) Shrovetide (400 approx)
    18. 18. Stimulate interest in the main site
    19. 19. Raise awareness of other social media other accounts
    20. 20. Report live
    21. 21. Retweet to help local businesses and causes
    22. 22. Reply to or acknowledge those who message you
    23. 23. Users can now comment on any element of a Storify timeline
    24. 24. * * 20 million users
    25. 25. Website
    26. 26. Percentage increase in Unique visitors 25% April May 37% 9% 34%Ashbourne Staffs Uttoxeter Leek
    27. 27. Percentage increase in Unique visitors 36% April June July (Predicted) 14% 68% 39% 22% 41% 59% 27%Ashbourne Staffs Uttoxeter Leek
    28. 28. Staffordshire Newsletter Weekly Visits and Page Views (17%) increase (33%) increase Total Visits Total Page Views 14th May 16th July
    29. 29. 11% increase in unique browsers for Staffordshire Newsletter Unique Browsers 14th May 16th July
    30. 30. Local Tavern
    31. 31. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.
    32. 32. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95
    33. 33. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost
    34. 34. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web
    35. 35. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the webVideo showing method or to illustrate difficult part
    36. 36. Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the webVideo showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving times
    37. 37. Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQualitywebsitecontent
    38. 38. Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money offwebsite vouchercontent for visitors
    39. 39. Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money off Additionalwebsite voucher advertisingcontent for visitors revenue
    40. 40. Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money off Additional ‘Celebrity’website voucher advertising chef statuscontent for visitors revenue draws in customers
    41. 41. Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving times ‘Celebrity’ QualityQuality Money off Additional shownwebsite voucher advertising chef status throughcontent for visitors revenue draws in recipe & customers video
    42. 42. @Andy_Watt

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