2. Genre
• It is evident that the track is of the indie-rock genre due to
the black and white colour used, this is conventional on many
indie album covers and digipaks.
• There is also the use of first person mode of address which,
where the consumer witnessed the artist smoking, giving him
the ‘rocker’ look, as it is a stereotypical image of many rock
band members.
• The use of smoking and black and
white signifies the band image,
and adds the meta-narrative of
the band as a chilled rock band,
which is achieved through a very
basic cover.
3. Media Language
• Using the rule of thirds, the
artists head is positioned
directly in the center of the
cover, the band name is in the
top left of the cover, but is
noticed after the main image
which is the leading line of the
cover.
• The Arctic Monkeys have their
own style of typography which
easily represents their work. A
fan of the band can recognise
their work clearly by the style
of font used on their covers.
4. Representation
• The band are represented according to Dyer’s theory, as
the lead singer is present on the album cover, and through
the use of extra diegetic gaze, its clear to the consumer it is
the artist on the cover, however the band is simultaneously
absent, due to none of the other members present on the
cover.
• The artist also appears ordinary as it is not clear the
location he is in, as well as the smoking which is not
uncommon now for band members. However he seems
extraordinary, due to the unknown location and also that
the consumer does not know much about the artist and is
not clear what they are like.
5. Other Album Covers
All use colour
grading on their
covers, to highlight
aspects of them, and
draw the attention
of the consumers.
The typography f
the artist is very
similar in all of
them, but are all
different sizes
and used
differently, so
does not
represent the
band
immediately.
All covers represent them as young guys, and stereotype them
buy portraying them smoking, in very residential and urban
areas.
The band are only
present on half of
the covers, which
agrees to Dyer’s
theory of them being
absent and present,
whilst also seeming
ordinary due to the
locations of used on
the covers.
The covers are very enigmatic and do not give clear
evidence of what the genre of music is, and the style
used in each ranges, giving very little comparisons to
past albums.