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Ohio vs Michigan Wine Clash - Pecha Kucha


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The Ohio vs Michigan Wine Clash is an annual competition between the wines from Ohio and Michigan. It is a challenge to drink local placed in the context of the historical football rivalry.

Pecha Kucha is a special presentation format of 20 slides at 20 secs each.

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Ohio vs Michigan Wine Clash - Pecha Kucha

  1. 1. THANKS!!<br />Andrew Hall <br />
  2. 2. Annual wine competition<br />Only OH and MI grapes<br />Independent<br />Timed to “The Game”<br />What?<br />
  3. 3. Localism … except not in wine<br />∅ restaurants<br />∅ stores<br />∅ minds<br />Why do this?<br />
  4. 4. “Terroir” :<br />Or why local matters in wine<br />“of the place”<br />Special <br />Unique<br />And … why?<br />
  5. 5. If consumer perception were marketing slogans :<br />“They make wine in Ohio?”<br />“It won’t make you go blind anymore”<br />“There are worse choices…”<br />Ohio …wine?<br />
  6. 6. Nicholas Longworth and <br />the Ohio River Valley (1840s)<br />Ohio Sparkling Catawba<br />“transcends the Champagne of France”<br />Climate/labor =>Lake Erie (1870s)<br />PROHIBITION<br />Yes, Ohio wine<br />( a long time ago)<br />
  7. 7. Renaissance in the 60s-70s<br />Big business : <br />~125 wineries now<br />Approaching 1,000,000 gallons<br />Wine tourism<br />Yes, Ohio wine<br />(now)<br />
  8. 8. Say “No” to Beaujolais Nouveau<br />+<br />Drink Local<br />+<br />The Game<br />=<br />Let’s have a competition!<br />Origins<br />
  9. 9. Let’s start small … <br />Cross tasting between wines<br />Get MI to do same<br />A little publicity<br />First Annual<br />
  10. 10. Or not so small…<br />Ann Arbor and Columbus<br />20 judges<br />56 different wines<br />Whoa!<br />
  11. 11. Wines from each state not available in the other<br />Shipping restricted<br />Stupid laws<br />An aside<br />
  12. 12. And so it begins…<br />28 wines<br />Veteran judges<br />Press<br />Ann Arbor<br />
  13. 13. Overkill on wines (54)<br />Overkill on judges (16)<br />But…<br />Exciting story emerges<br />Columbus<br />
  14. 14. I am a coward<br />5 Winners declared<br />Follow-up event @ Alana’s<br />Pretty happy<br />Results<br />
  15. 15. Ohio Wine Producers<br />National Wine Marketing<br />Follow ups:<br />Ohio wine blog<br />Ohio Wine Survey<br />Ohio v. World<br />Talk about it<br />
  16. 16. Traverse City<br />Ohio River Valley<br />Lake Erie<br />Looking for quality<br />To the vines!<br />
  17. 17. Getting better …<br />Focus – 11 wines / state<br />Wineries get involved<br />Second annual<br />
  18. 18. One winner this time<br />MI = 4 of top 5<br />Story of a vintage - 2007<br />Results II<br />
  19. 19. Restaurant placements<br />Better consumer acceptance<br />Push for quality<br />Integrated notion of food and wine and local<br />And beyond<br />
  20. 20. Commitment to see it through<br />Reward local quality<br />At end, it is a lot of fun!<br /><br />Why, again?<br />