An example of one of the presentations my team send around during our acquisition process - this one was tailored to video chat/communications companies. It's missing a team and investors slide because I wanted to protect private info. Hope this helps other folks!

1. Make the most of your meetings

2. Problem: Video Chat Commoditization
Everyone does video chat...
● Pure video chat companies are in a
tough spot
● Enterprise software companies bring
integration with popular existing tools
(Skype + Office, HipChat + Jira, Meet +
Google Apps, Slack + Everything)
● Consumer-side threat eroding
business value and group video chat
essentially free with every smartphone

3. Problem: Video Chat Commoditization
But meetings are still ineffective
● Execs said 70% of meetings are failures
● 48% of Execs say meetings DO NOT
ALIGN with mission
● 80% of attendees regularly deal with
poor time management in meetings
● 70% regularly have meetings with no
post-meeting action items
● 60% regularly have meetings with no
agenda

4. Solution: Differentiate by Making Meetings Better
Feedback AnalyticsMeeting Prep
By adding value beyond the meeting, Esper can help video chat
companies differentiate and lock in users

5. Agenda & Meeting Prep
Collect agenda items before
the meeting
Display the agenda to keep
meeting on track
Use agenda solicitation to
convert new users to your
platform before the meeting
even starts
Combine with machine
learning to estimate future
meeting length and schedule
follow-up meetings
Add value beyond the current
meeting, and retain users on
your platform.
Steve Jobs used to make a
competition out of identifying
agendas for the coming year.
He would cross out most of them
and circle the few priority
agendas that the company would
work on for the year (HBR, 2016).
Less than 5% of survey
respondents said their company
had a rigorous and disciplined
process for focusing top
management’s time on the
most important issues (HBR,
2014).
Intro
Legal
Accounting
HR
Tech / IP
Go / No Go
0:00
0:05
0:15
0:25
0:35
0:55
Meeting Agenda
Time Elapsed: 0:27

6. Feedback & Ratings
Frictionless meeting feedback
- log-in with calendar credentials,
user email or Slack to keep users
engaged with your product after
the meeting
Feedback data (ratings & tags),
stored and served by your
systems, locks users into your
ecosystem
Post-meeting interactions are
added opportunity to schedule
future meetings on your
platform, improving retention
Boeing provides reports that
compares number of meetings set
up by individuals against the
company’s average.
Meetings become unproductive when
some members choose not to speak
up to provide better suggestions.
Having a feedback system
immediately after every meeting is
imperative. Honest and thoughtful
feedback allow meeting attendees
to learn what needs to be changed
or what worked well, and this
improves meeting qualities in the
organization (Myers Rue, 2017).

7. Meeting Analytics
Transform meeting tools from a
tactical tool to a strategic asset
Ensure meetings are aligned
with company priorities
Data stored on your platform
adds another opportunity for
lock-in - the more meetings
they tag, the better analytics
get, the more activity on your
platform
Alan Mulally, Ford CEO, asked
his team to ruthlessly assess
the efficiency and
effectiveness of all meetings.
By treating time as a fixed
resource, Mulally freed up
thousands of hours at Ford,
lowering overhead costs for
the company (HBR, 2016).
The average cost of a
meeting is $527 for Fortune
500 companies (U.S. Bureau
of Labor Statistics).

8. Customers (based on existing pilot users)
Mid-size orgs (11 - 200)
Large orgs (200 - 1000+)
Individuals & Small Orgs
376
1041
1216
x10
x4
x2
10,000
monthly users
$100k
per month
Potential
Growth
Potential
ARR
86 Orgs
860 Orgs
66 Orgs

9. Domain Expertise: Scheduling
Personalization and
Preferences
Relationship Between
Messaging and Calendars
Philz vs Peets? Bike or drive? Weekday
or weekend? We understand how to
anticipate unspoken user preferences.
Scheduling is communication. We know
how to use email and other channels to
support intelligent calendaring.
UI/UX Expertise
We have expertise addressing
scheduling issues from timezone
mishaps to multi-device scheduling
workflows to context-specific UI.

10. Domain Expertise: Calendar Analysis
Data Cleanup Machine Learning
Calendars don’t accurately reflect how
people spend time -- e.g. placeholders,
reminders, duplicates, etc. We know
how to clean up calendar data for
contextual awareness and AI products.
Esper’s Charting product learns to
auto-categorize calendar events
over time based on user-selected
categories.
Individual vs. Enterprise
Calendaring covers both personal
consumer and enterprise use-cases.
Different considerations for calendar
as personal agenda vs. calendar as a
resource management tool.

11. Domain Expertise: Assistant Workflows
Message-Based Task
Management
Implicit Workflows
Assistants use their inbox as a todo
list. We have experience organizing
tasks across different messaging
channels to help assistants manage
inbox overload.
An explicit task to schedule a meeting
may also contain implicit workflows
around reminders, agendas, and
resourcing. We help assistants do
what’s unspoken.
Third Party Preferences
Repeat interactions with third parties
allows Esper to infer their preferences,
even if they’re not using Esper
themselves. Surfacing those preferences
enables our users to do their jobs better.

12. DeploymentBackend
We use multiple Amazon Web Services,
including S3 for static hosting, EC2 for
our application servers, and RDS for
database hosting
Frontend
Our frontend is a collection of
single-page web apps built using
TypeScript, React, Redux, and LESS
Send
Esper Architecture
OCaml powers both our web
backend and machine learning
technology; we use a
combination of MySQL and Redis
for our database

13. Integration Opportunities
Personal CRM / Contact insights
Scheduling automation
Improve virtual assistants’ understanding of calendars
Meeting notes, pre- and post-meeting interactions
Enterprise resource planning
Personal time tracking and optimization

14. Andrew Lee
Esper CEO
andrewlee@esper.com
We’d love to work with you!