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Small - The new BIG business
1. SMALL – THE NEW BIG BUSINESS
Tech Disruptions Give the Edge Back to the Small Business
Andrew Johnson, CEO ShelfAware LLC
2. Andrew Johnson, CEO ShelfAware LLC
* 2nd Generation Family Business Owner, Innovator, Entrepreneur
* Focusing on Ikigai
3. So where do we start? You start by establishing the finish… Think of innovation as a race….
“The winners will approach the race to Industry 4.0 as a series of sprints but manage
their program as a marathon.” - I love this quote from Vladimir Lukic.
Think Small for BIG Innovation
You have to start somewhere…
4. • Draw your finish line for the marathon you are about to run. And then prioritize
technology improvements that work together towards those objectives.
• Start with a few bite-sized pieces of technology that are designed to stand alone
and still offer a quick ROI
• These small tech innovations are the “sprints” that will allow you to race to the
finish line
1 Define a BIG picture strategy
5. • Change is hard and it takes a hard, discerning, strong people to enact that change.
• This anonymity allows the change champion to start free and untangled in long
standing work relationships setting them up for quick success.
• This process can be painful, but that is what you need sometimes to mature, to
grow your company.
2 hire an outside Change Agent to act on
your new Big picture innovation strategy
6. • This is the killer part about competition, about capitalism. The part I love….
• With technology today death by doing nothing can happen faster than ever before.
• Start now or risked being on the wrong side of your markets disruption.
3 don’t wait! Your competition has
already started!
The secret to getting
ahead is getting
started – Mark Twain
7. Final word of caution
If you start this race, getting out in front
of your competition, you will quickly find
yourself alone with no one running next
to you because they are all behind you.
You will find yourself asking questions like,
“where do we take this now?”.
If you experience this feeling of loneliness then
you will know you are a true innovator or just
completely lost! So how do you know if you are
an innovator or just lost? Follow the value. If
your incremental innovations are continuing to
return value to the customer, to the market as a
whole, continue. If the next innovation doesn’t
return value, pivot to find the value, to get back
on track.