1. Executive Summary
EZ Post
Addison Davis
Andrea Delgado
Andrew Coca
Ashley Walters
Derek Tu
Emily DeNoble
Gillian Smith
Harsha Atluri
Ji Hwan Kim
Max Dedekind
Pamela Mukiza
Scott Atwood
Robert Hall
EZ Post End of the Year Report
EZPost

2. EZ POST 1
Business Information 3
Team Evolution 5
Departmental functions 6
Looking Back 7
Appendices 8
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3. BUSINESS INFORMATION
EZ Post Mission
EZ Post aims to alleviate the difficulties that accompany hanging up and maintaining posters while
providing teens and young adults with a creative and environmentally-friendly way to decorate their
walls and express themselves.
Product
EZ Post sold self-adhesive posters. Customers could choose one of EZ Post’s many complimentary
poster designs, or simply upload one of their own images from their phones or computers. EZ Post
posters were made of patented StickAbility technology, which can be reused again and again. This
material is a high-quality polyester adhesive, and can resist changes in temperature and weather.
The adhesive will stick to almost all surfaces, and will not damage walls. The material is 100%
biodegradable and environmentally friendly.
Placement
EZ Post sold posters through its website, www.LetsGetEZ.com. On the website, customers chose
one of EZ Post’s many free, pre-designed images, or they uploaded one of their own images. EZ
Post would then send the poster to the customer’s Babson campus mailbox, or to his/her given
address if the customer was not a member of the Babson community.
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4. Pricing
The following is a breakdown of pricing for EZ Post Posters:
Customer Profiles
EZ Post plans to sell posters primarily to college students, especially those at Babson College. This
includes teens and young adults aged 18 to 25 years old. EZ Post also anticipates selling to parents
of younger teens who would appreciate an EZ Post poster but cannot afford to buy one on their
own.
Entrepreneurial Thought and Action (ET&A)
In the end, the team used the beloved ET&A preached by Babson in various ways. First and
foremost, the EZ Post product itself is innovative and makes wall decoration very easy for college
students. Similarly, when creating strategies and coming up with ways to run the business more
effectively, the team applied ET&A by utilizing the resources at hand in creative ways. For example,
one team member works in the school mailroom, and was able to put flyers in each of the
mailboxes. Similarly, one member’s father owned a factory, and this ended up being the company’s
supplier.
Size Price
11” x 17” $17.92
18” x 24” $27.96
24” x 36” $44.96
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5. TEAM EVOLUTION
Formation
EZ Post began as a team of four students. After successfully passing the Rocket Pitch stage, the
team grew to six members, and after successfully passing the Feasibility stage, the team grew to
thirteen members, where it currently stands. At each step, new members came along and the team
dynamic shifted as new members brought new ideas and styles.
Final Structure
Appendix A displays the EZ Post Organizational Hierarchy. The team is organized into three distinct
departments: Finance, Operations, and Marketing/Sales. There is also a person designated as
Human Resources, as well as one CEO.
The Intervention
Prior to leaving for winter break, the teaching team called EZ Post to an emergency meeting. In this
meeting, they exposed the low morale of the team. Ultimately, they threatened to disband EZ Post if
there was not significant improvement in the business plan.
Funding
After coming back from winter break, the teaching team deemed EZ Post as qualified for funding,
and upon seeing significant improvement in the business plan, they agreed to provide EZ Post with
$400 in funding.
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6. DEPARTMENTAL FUNCTIONS
Finance
The finance team kept track of the weekly sales and were in charge of making all financial
statements and filling out all financial documents. They were also in charge of keeping track of all
physical and online receipts and cross referencing these with operations to ensure the proper orders
were fulfilled. Refer to Appendix C for a breakdown of departmental roles.
Operations
The Operations team was in charge of keeping track of all inventory orders. When an order was
placed, the operations team would send this order to Viridis, and then cross check the order with
the sales list once it arrived. The team was also in charge of ensuring timely poster delivery and
communication with customers.
Marketing and Sales
The Marketing and Sales team was the largest department of the EZ Post team. Their duties
included reaching out to people to generate leads, managing promotional materials, developing
marketing strategies, sending weekly emails, managing social media, and creating flyers and
mailbox materials. This department often had separate meetings throughout the second semester
to plan and carry out these duties.
Human Resources
The VP of Human Resources organized bonding events, provided people with a voice of reason,
and gave members a means of voicing opinions about other team members. Human Resources
would then relay any concerns and comments in weekly meetings. This person also sent out and
kept track of the monthly peer evaluations that team members did, and was in charge of sending
these to the teaching staff.
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7. LOOKING BACK
Expectation versus Reality
We had originally expected to sell around 160 posters, but ended up selling only 111. However, due
to unforeseen complications with PayPal and closing the business early, we only sold for seven of
the expected 10 weeks. Had we sold for 10 full weeks, we would have been on track to sell 159
posters. See the graph in Appendix B, as well as full financial numbers in Appendix D.
Lessons Learned
One big lesson learned from a leadership standpoint was that people are not motivated unless there
is a sense of accountability. The way in which EZ Post incorporated this was by making the sales
sheet public to team members, thus allowing everybody to view everyone’s sales (or lack thereof).
Overall, communication is also a key element and many lessons revolve around fixing a lack of effort
and communication. Another key lesson is that when messaging with a purpose, direct messages
work better than group messages.
Advice for Students
Students should come into the FME expecting to have conflict, and realize this is not a good nor
bad thing, but rather an inevitable occurrence that will lead to many learning opportunities. Having
fun is important, but at the end of the day students are running a business, and must make sure to
focus on getting their tasks done.
Advice for Faculty
This year, the faculty experimented with the structure, and decided to not let teams choose roles for
each member until after break. This largely hurt EZ Post specifically, as it led to miscommunication
and confusion. In the future, it would be better to allow teams to organize themselves before
heading off for the long winter break.
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8. APPENDICES
Appendix A
Appendix B
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Units
Sold
Week

9. Appendix C
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EZ POST ROLE BREAKDOWN
Executive Team Tasks
Andrew Coca (CEO) Coordinate among departments, holding people accountable for tasks, and
implementing a vision for the company.
Ashley Walters (HR) Mediating any conflicts that arise, while organizing bonding events and
keeping track of peer evaluations
Operations Team Tasks
Addison Davis (COO) To hold members of the operations team accountable for their tasks, as
well as maintain healthy communications with the supplier
Robert Hall To manage incoming inventory shipments cross checking them with the
sales sheet and distributing them as needed.
Emily Denoble To communicate with customers who have an ordering discrepancy, often
those who have uploaded low quality images.
Marketing/Sales Team Tasks
Derek Tu (IT) To manage and create the EZ Post website
Harsha Atluri (CCO) To hold the Marketing/Sales Team accountable for all tasks, as well as to
organize selling strategies and events
Andrea Delgado To manage the creation of non-poster advertisements
Pamela Mukiza To organize and implement the marketing strategy
Gillian Smith To handle promotional posters and ensure they are available for
demonstration during selling at the booth.
Scott Atwood To actively run the social media accounts and grow the EZ Post brand.
Financial Team Tasks
Max Dedekind To keep track of all company sales and log them in a Master Sales Sheet
Ji-Hwan Kim (CFO) To maintain a log of all receipts and create the ending financial numbers

10. Appendix D
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