1. When the wine list includes 4,000 bottles housed in a
42-foot tower, choosing a wine at Aureole Restaurant in
Las Vegas was becoming a serious undertaking. Which is
why the restaurant turned to HP. Today, Aureole customers
access a wine’s price, region and even food pairings using
HP Tablet PCs. The result is a sales increase of $750,000,
and a wine list incapable of intimidating anyone.
www.hp.com/plus_aureole
Wine and technology, an unlikely pairing.
aureole