Social Media changes everyday. How do you know you're doing the right things? This slideshow will provide you with a quick guide to general principals and utilizing particular social channels. As you plan your social strategy, the most important thing to keep in mind is your audience. To reach a high engagement level, you must treat your audience like a friend. Creativity and Content win. Listening and providing creative content that they want to see is key to becoming a successful resource. Entertain, Inform, and give the community a place to play.

1. The Art of Social Media
Let’s Not Forget:
Social Media Is Social
Treat Your Audience like they are a friend. Learn
about them. Listen to them. Participate in their
conversations.
Social Media Is Media
Great content is King. Entertain. Inform. Create
Share-worthy experiences.

2. Social Media is about telling your Brand Story, through
specialized channels.
The value of social media comes when
you have reached a high engagement
level from your customers and fans,
where they trust you as a source of
entertainment and information about the
things they care about.

3. Unlocking the Value in your Content:
Develop content that’s not just consumable, but
share-worthy.
Move from “How do I want to be perceived by my
followers”
To: “How do my audiences want to be perceived
by their followers?”
Giving your followers something to talk about
makes you invaluable.
It’s about Their Friends

4. 4 Golden Qualities:
Authenticity - Instill trust through transparency.
Immediacy - Respond in an “Always On” fashion.
Creativity - Inspire and Entertain.
Listening - Utilize tools and learn about your
audience.

5. Specialized Platforms
Twitter
“What does life look like right now?”
Real-time platform to start conversations
Goal: Unite conversations that relate to your
content. Converse with influencers.

6. Specialized Platforms
Facebook
“What does life look like today?”
Most popular platform for news, personal stories,
and topical content.
Goal: Unite your followers with content.

7. Specialized Platforms
Instagram / Vine
“What are the beautiful parts of my life?”
Photo based platform to share content with
images. (Vine skews towards funny or artsy stop
motion minifilms)
Goal: Share personal content that your audience
can connect to.

8. YouTube / Facebook Video
“Where can I directly see more about what I’m
interested in?”
Video based content platforms that range from
expressional to information-based.
Goal: Give your audience a direct way to access
your brand story.
Specialized Platforms

9. Medium
“Shake it up.”
Long form, essay based media platform ranging
from personal to instructive content.
Goal: Provide an editorial and informative POV on a
particular topic.
Specialized Platforms

10. Tumblr
“This is Who You Are. ( + Where my gifs at?)”
Inclusive, bite-sized media platform, typically used
as the most art-conscious expression platform.
Goal: Provide artistic, entertaining, themed content.
Specialized Platforms

11. LinkedIn
“Practical Advice”
Professional social network used to link business
colleagues and provide practical advice.
Goal: Provide informative advice and content that
will help your audience do better and be smarter.
Specialized Platforms

12. Creating a Campaign:
Connect with your fans. Create a campaign that is
Irresistible to participate in.
Tips to start a strategy:
Reward Influencers
UCG Contest
Create a Scandal
PR Stunt
Give Something Away For Free
Create a New Community

13. The Art of Social Media Campaigns lies in
Connecting with the audience you’re talking to.
Creativity Wins.
Meet your audience where they are.
What kind of stories can you tell?
Do you have an influencer strategy?
What makes your brand unique?

14. The Art of Social Media
Winning =
Entertain. Inform. Create Community.
Give your customers a great place to play,
and they will reward you with a high
engagement and valuable insights.