2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Importance of keeping accurate, updated & analysis of sales records.
1. Unit 03 (TWO) - ORIGINAL Page 1 of 7 ANDRE PSAILA
Unit 03 – Principles and Practices of Selling
Major Assignment Two
To: The Management, Peppina’s Foods Limited
From: Andre’ Psaila, Assistant Market Researcher
Subject: Understanding importance of keeping accurate, updated & analyzing sales records
Date: Monday 19th
January, 2015
1; Outline of the attributes of sales information
Information files or data files contains structured information which is intended to be used in the
future to produce a meaningful output.
Pre Purchase Information Information to be collected prior the purchase are:
Customer’s name and surname
Customer’s address
Customer’s telephone number and/or fax number
Customer’s e-mail address, and
Their job title, if the customer is an employee of the
buying company
Post Purchase Information Information to be collected after the purchase are:
Buying patterns which means, what type of products
were bought (ambient, frozen, chilled) and when they
were bought
Type of payment for example by credit card or cash
If the sale was made either online, from the retail outlet
or telephone
Who served the customers
Competitor activity with the customer
Customer’s background
If the customer filled any surveys related to customer
service.
2. Unit 03 (TWO) - ORIGINAL Page 2 of 7 ANDRE PSAILA
The number of the bill of sale
If the customer used any vouchers to make the sale
A customer market profile which includes their market
share and promotional profile, and
Any non-sales interaction with the customer
Customer sales list of frozen, ambient and chilled items.
Product Information Information to be collected about the product are:
Temperature it was stored in
Location of the product, example; warehouses
Type of products, ambient, frozen or chilled
Levels of stock
Type of package used and amount in package
Who checked the orders and the order status, and
Delivery time and date. (Jobber and Lancaster, 2012).
2: Discussion of the importance of keeping updated records
Up-to-date sales records will be of support to build an efficient supply chain. The support will
ensure that both retailers and suppliers make sure that the needed products are available in
correct quantities and when they are needed, so as to meet customer needs and expectations
accurately. They are important so that sales will increase, out of stock products will be decreased
and lower stocks will be required across the whole supply chain. Keeping up-to-date records
through scanner systems will provide the retailer with higher negotiating power, for example, to
check whether a certain product is making a profit. Updated sales records will allow modified
merchandising schemes, such as custom-made product sorting, allocation of space, high or low
prices and promotions, such as advertising. (Jobber and Lancaster, 2012).
Keeping accurate records will be of great contribution to a business’s success. It will help the
business to prepare sales statements quickly and as needed, it will provide information to enable
cash control in the organization, it will help decision making people (DMUs) to take the
appropriate and necessary decisions, it will measure the organizations’ performance when
3. Unit 03 (TWO) - ORIGINAL Page 3 of 7 ANDRE PSAILA
compared to targets prepared beforehand, it will detect low sales on certain product, whether
they are ambient, frozen or chilled so the management will be able to act immediately, it will
help the business to identify any theft or shoplifting within the organization, it will provide the
business with records for the future sale of the organization (if required) and it will enable the
business to screen sales situation, for example, when a product is selling at a loss or when a
product require higher stock levels.
When keeping records, it is almost like a football game, where it is necessary that the score is
kept by someone. By keeping the ‘score’ you will be able to work out whether you are winning
or losing. It is known that certain businesses do not know their ‘current score’ because they
didn’t realize that keeping updated and accurate sales records was very important. Record
keeping is essential for as regards to meeting sales records, and will also provide information on
which future decisions will be based on. These records are also important because of certain
duties under the value added tax act and also other taxation laws. (Queensland Government, n.d).
If the sales records are not kept updated, there will be a lot of time spent to calculate sales
records. Since there will be a lot of time wasted, this may result in calculating value added tax
late and therefore administrative fines will be enforced, whereas this may lead to hefty fines
under Maltese laws. This means that keeping up-to-date sales information also avoids
unnecessary money wasting. (Department of Information, 1999).
3. Discussion of the importance of analyzing sales information
It is of utmost importance for a business to analyse the sales information within the organization.
The retailers will analyse, sales rate, levels of stock, stock turnover, prices and margins. Apart
from this, they will analyse information about demographics, socio-economic and lifestyle of
customers. Retailers can also analyse the impact of different variables, such as, promotions,
advertising, position in the outlet, position of the shelf etc. Several retailers may use loyalty
schemes to grab data and behavioural patterns which will be analysed by the said retailers. This
will allow the retailer to conduct one2one marketing schemes, e.g providing information on
offers or new products to existing customers. It is very important to analyse the information, so
that retailers will have a greater choice on product mix, allocation of shelf space and other
promotional tactics. (Jobber and Lancaster, 2012).
4. Unit 03 (TWO) - ORIGINAL Page 4 of 7 ANDRE PSAILA
When analyzing sales information, the analyst must keep in mind the following:
Changes in price, if it’s increasing or decreasing
Competitors entering or leaving the market
The launch of new products, that may lead to growing sales
New products effecting the sales of existing products
Customers moving between products
Changes in demand; whether it’s increasing or decreasing
The segments in which the business operates, and
The distribution channels used by the said business.
Manufacturers may add information to their knowledge and analyse it accordingly to make
certain recommendations to the retailer, as regards to, merchandising, products and other
promotions. This might increase profitability of the respective categories.
The analysis of sales over time will enable the business to identify sales patterns, this will help
the organization to set sales budgets for future references. It is also important when it comes to
developing the marketing plan yearly. Sales analysis will help the business to identify strengths
and weakness lie within the product range. This will also be of great assistance when it comes to
Sales & Marketing events, whereas the business will allocate these events accordingly to gain
profitability growth. It will allow the business to identify any warning signs before it would be
too late, on which the business can act on.
Analyzing sales, will enable the business to make comparison on sales performance with its
market. This is because, while the business might see an increase in sales, the market may see a
greater increase. This means that competitor or competitors have greater market share than the
business’ share, in which competitors will be able to capture more potential customers. (M4B
Marketing, n.d).
4. Identification of the importance of accurate information to Peppina’s Foods Ltd and
supermarkets selling food items
5. Unit 03 (TWO) - ORIGINAL Page 5 of 7 ANDRE PSAILA
Information will flow from the final customer to the manufacturer throughout the supply chain.
Figure 4.1: Information Flow in the Supply Chain. (Morgan, 2010)
Accurate information is important because it will lead to the following:
Improvement in stock management and levels which will in the end result in cost
management, decrease in waste, decrease in expenses, less overdraft required and also
less interest.
Better stock availability, in which stock will be managed with the ample help of accurate
information and records.
Higher customer levels, where the customers number will increase.
The business will understand better customer needs by the help of loyalty cards etc.
Accurate sales information will be needed to satisfy market needs in the future.
Communication and promotion will be targeted to the correct market, better called
affinity market.
It is important, so no wrong information will be given to anybody. (Jobber and Lancaster,
2012; Dogger, 2005).
The entering of accurate information takes time, however Peppina’s Foods Ltd, must keep in
mind that such information will be needed from the management to take decisions on. Therefore
the entering of accurate information is important for the management as well. Accurate
information is what Peppina’s need to take good decisions and also to take the correct decision
when the business will be in a crisis, such as, nearing bankruptcy.
6. Unit 03 (TWO) - ORIGINAL Page 6 of 7 ANDRE PSAILA
Accurate information is also important, because it will assist the business to be on the right track
towards efficiency and productivity.
Accurate information will help Peppina’s to raise or lower prices of products as required, expand
or deduct product variety, change locations of sale, work more hours and also to outsource
certain tasks, such as advertising etc. Such information will help the business to have an increase
in sales and may also lead to higher profits. (Jackson, 2012).
It is important for Peppina’s to maintain accurate customer information, 5 different ways to do so
are listed below:
1. Maintain complete information; entering incomplete information in the CRM account is
not a good sign therefore, the sales person should take time and complete mandatory
information cells.
2. Entry of Double contacts should be avoided; double contacts will take unnecessary time
wasting and may lead to unwanted expenses when it comes to contacting a customer for
something.
3. Merge existing multiple records; it is important that any multiple records with different
information be merged in order to save time.
4. Maintain a style when entering data; this is used for example when dealing with
information related to abbreviations for example QRM is used once and in another cell it
is written as Qormi. Therefore the company should use abbreviations to avoid confusion.
5. Restrict data access; it is important to restrict persons able to access the CRM records in
order to deduct risk of information leakage etc. (Kane, 2014; Pavitra, 2013)
Businesses should follow these five simple steps in order to keep accurate information, this is
required for a business to be efficient when making decisions as indicated in the first bulleted
format sentences. (Chennavasin, 2011).
References
Chennavasin, P. 2011. Hi! Manager: Importance of Accurate and Timely Information [online]
Available at: < http://www.nationmultimedia.com/business/Hi!-Manager-Importance-of-
accurate-and-timely-info-30172293.html>[Accessed 12 January 2015]
7. Unit 03 (TWO) - ORIGINAL Page 7 of 7 ANDRE PSAILA
Dogger, D. 2005. The Importance of Data Accuracy [online] Available at:
<http://www.insideselfstorage.com/articles/2005/05/the-importance-of-data-
accuracy.aspx>[Accessed 12 January 2015]
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