1. The only full-service agency in Brazil specialized in Games

2. ´´Brazil is probably the
fastest growing games
market in the World
when it comes to total
consumer spending´´
Peter Warman, CEO - Newzoo

3. The only full-service agency in Brazil specialized in Games
WHY BRAZIL?
FULL SERVICE
TAMBOR MEDIA
TAMBOR COMPANY

4. WHY BRAZIL?
• 5th largest economy in the World
• 196 million Brazilians
• Active internet users aged 10-65: 60 million
• Active gamers: 40.2 million
• Paying gamers: 21.7 million
• 54% spends money on games
• 4.3 game platforms per gamer
• Console games are the highest grossing platform
2012
Number of gamers grew 15%
Total time spent on games grew 14%
Total spent on games on 2012:

5. U$ 2.6 BILLION
32% YEAR ON
YEAR GROWTH

6. OUR SERVICES
WHAT WE DO: ROI-EFFECTIVE MARKETING AND PR
• Business Development
• Trade and Consumer Marketing
• Creative Services
• Media Planning
• Public Relations
• Social Media
• Consulting

7. OUR CLIENTS
TAMBOR WORKS FOR THE TOP NAMES IN GAMES

8. FULL SERVICE
Tambor is SEGA of America´s right arm in Brazil.
We get the ratings for the games, support the
distribution, create and execute marketing plans
and do all Public Relations. We are proud to
have the trust of such a legendary company.

10. PUBLIC RELATIONS
Tambor has a very strong relationship with specialized and
generalist press. We reach hardcore and casual
gamers. When cutting edge german publisher Crytek
decided to launch its first mobile game, Tambor was chosen
for the public relations in Brazil. We got very good coverage
in very little time. Fibble was game of the week at AppStore,
and one of the top mobile games in our country in the period.

11. POINT OF SALES
Nobody understands more about marketing than Disney.
That´s why Tambor was specially proud to be chosen to
create their point of sales material. We created special
displays, posters and other retail and promotional itens
for Tron, Club Penguin and others.

12. CREATIVE SERVICES
The number one entertainment retailer in the country, and
the top games retailer, Saraiva is one of our top clients.
Tambor does all the creative services for the Games
Division: banners, online shop, print ads and more.
We have also provided other services to Saraiva, such as
a Saraiva Games Booth at a major consumer event.

13. INSTITUTIONAL
Since 1998, our team has been responsible for the monthly
official magazine Nintendo World. Licensed by Nintendo of
America, it´s the only authorized Nintendo news channel in
Brazil. Our personnel works closely with Nintendo teams on
Brazil and the USA to generate buzz for the games and support
for the marketing and sales. Tambor also runs the only official
site in Brazil, www.nintendoworld.com.br, since 2002.

14. TOURNAMENTS
When the leading retailer decided to get serious about
games, Tambor was hired to develop Brazil´s first national
virtual football cup. It was big: 10 cities all over the country,
during 6 months altogether.
Together with Brazil´s Digital Football Federation,
we created and executed all the events and the
marketing to support them.

15. TAMBOR MEDIA
GAMEWORLD PLATFORM IS THE
LEADER IN GAMES CONTENT IN BRAZIL
Tambor is more than a full service agency: we are also
the leader in games content in Brazil, with:
monthly magazines, EGW (Electronic Game
World, since 2003) and Nintendo World (1998)
digital platforms for web and mobile (GameWorld,
Nintendo World and Heroi.com)
GameWorld, Brazil´s pioneer
video games expo, since 2004

16. EGW
ELECTRONIC GAME WORLD
The leading multiplatform magazine in Brazil since its launch
in 2003, EGW is the most prestigious gaming media in the
country, has the highest number of pages per issue, and
is the leader in advertising.
We focus on adult, affluent gamers, with a circulation of 30.000
and 40.000 digital subscribers. EGW´s team is respected as
some of the most influential journalists in the business.
We publish content from PC Gamer and Edge Magazine monthly
on EGW, throgh an exclusive contract with Future Publishing.
EGW´s web portal, www.gameworld.com.br, reaches over 1
million gamers monthly.

17. NINTENDO WORLD
The official Nintendo magazine in Brazil, since 1998.
The longest-running games magazine in the country, Nintendo
World is licensed by Nintendo of America. It is beloved by two
generations of Big N fans, and have generated many spin offs,
such as Pokémon Club magazine and manga series.
Nintendo World is the only games magazine focused on a
younger audience. We reach over 100.000 Nintendo fans every
month, with news, tips, strategy guides and all things Nintendo.

18. GAMEWORLD EXPO
GameWorld is a trade show focused on electronic games.
The 2002 show has attracted over 2000 professionals and
over 20.000 consumers. More than 67.000 gamers voted
online for the GameWorld Awards.
It all started with GameWorld Awards started in 2004.
It´s still the only Games Awards in Brazil. Since then,
the yearly event has grown in size and scope.

19. It´s now composed of three hubs:
- GameWorld Awards Ceremony
- GameWorld Business, a B2B event focused
on developers, retailers, publishers
- GameWorld Expo, a consumer event.
GameWorld was the launch platform for the
Nintendo 3DS and Sony´s PS Vita. It has
attracted top games creators, such as Final
Fantasy´s Yoshitaka Amano. Past exhibitors
also include Microsoft, AMD, NVidia, WB
Games, EA, Sega, Level Up!, Logitech,
Konami and many others.

20. GAMEWORLD
AD NETWORK
Tambor has created the only Ad Network focused on
gamers in Brazil. With a reach of over 3.5 million
consumers, we reach virtually all hardcore gamers in the
country. With top destionations such as Adrenaline, Kotaku,
GameWorld, Nintendo Blast and Portal Xbox, advertisers
are guaranteed to get the best ROI.

21. TAMBOR
We help games companies do big business
in Brazil since 2007.
We have the marketing chops.
The PR contacts.
The local expertise.
And our own Media Brands and Ad Network.
Business is good, and growing fast.
WANT TO MAKE YOUR
BUSINESS GROW IN BRAZIL?
LET S TALK.
IT WILL BE A
GAME CHANGER!

22. TAMBOR
COMPANY PROFILE
André Martins
CEO
andre.martins@tambordigital.com.br
André Forastieri
Director - Content
forastieri@tambordigital.com.br
Priscila Santos
COO
priscila.santos@tambordigital.com.br
Isac Guedes
Director - Business Development
isac.guedes@tambordigital.com.br
Founded: 2007
Number of employees: 18 (March 2013)
Phone / fax: 55-11-2369-0983
Web: www.tambordigital.com.br
TAMBOR DIGITAL
Edifício New Worker Tower
Av. Marquês de São Vicente, 446
Conjunto 1102
São Paulo / SP
CEP 01139-000
Brazil

24. The only full-service agency in Brazil specialized in Games
www.tambordigital.com.br