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TBSB Network
The Best Sports Broadcasting Network is home to all college
football games, events, and updates. From Alabama and
Clemson to Mount Union and Wheaton College, Division 1 to
Division 3 top to bottom 24/7 college football. Being a college
football athlete myself and having played at Clemson University
and now here at University of Maryland I understand the
different levels of exposure programs and athletes get even
across power 5 conferences there is some exposure but different
and some more than others. What my goal and plan for TBSB is
that we bring the same amounts of awareness and exposure to
their programs that the Clemson’s and Alabama’s receive to
their programs.
After conducting many research experiments on former
college athletes as well as parents, family members of student
athletes, and fans I learned that they are not happy with not
having the chance to always support and watch programs who
aren’t top tier and do not have the same lime light as others. I
also found that there is not one particular network that shows
all power 5 conference football games on Saturdays, there are
different networks you have to pay for monthly to keep up with
all football games from different conferences. For example, you
have ACC Network, Big 10 Network, and SEC Network for each
of these networks you need a different subscription and or
certain cable plan. With TBSB we are putting all of these
networks under one station to give families, fans, and much
more the best possible experience.
I feel like this network will be beneficial to many different
people starting with the players. Giving all players who are not
receiving a lot of exposure this prime television opportunity for
family and friends to watch and cheer them on. Also giving
these players opportunities to be evaluated, and scouted by the
NFL for those who have that desire. This network will also be
beneficial to the university itself, football programs have a
chance to increase school’s revenue at any given time. Putting
these different schools in the lime light will increase the
chances to help up school’s revenue. Last but not least TBSB
will be beneficial to families, friends, fans, and much more the
people who are not able to make it to the games but would still
love to support and cheer on these programs. With the click of a
button all of their problems are solved with TBSB giving them
the chance to watch not only the games of their loved ones but
any other college football games of their choice.
Currently, I am in the process of finalizing the concept and
sources of revenue, as of now my guaranteed sources of revenue
will come from customers who sign up they will pay a monthly
fee. My next source of revenue I want to work with television
companies to have TBSB added to their channel listings and
work with these different companies for another stream of
revenue. These are my biggest “road blocks” at the moment. I
also will have to find workers who are willing and dedicated to
travel and keep up with the “busy work” this job comes with.
My plan is too go around advertising at colleges and
universities going after the younger crowd and newly graduates
who would not have a problem traveling and being
knowledgeable about the game. My last step in the process is
finding a donor or grant to help with start up funds. I think I
will be ready to start up after these things are finalized.
Do’s and Don’ts of the Pitch
Do’s and Don’ts of the Pitch
• Don’t:
– Talk about projections without a plan.
– Lie or exaggerate.
– Forecast “hockey stick” growth.
– Say “I have no competitors”.
– Focus only on positives.
– Dwell on issues – tell how you will solve them.
– Read your slides.
– Become argumentative or defensive.
Do’s and Don’ts of the Pitch
• Don’t (continued):
– Obsess about your financial stake.
– Not listen.
– Pitch before you’ve practiced and are ready.
– Say that “all of your assumptions are very
conservative and you’ll do better” (do, sensitivity
analysis).
– Leave your technology turned on during the pitch.
– Try to answer a question you have no answer for.
Do’s and Don’ts of the Pitch
• Do:
– Connect emotionally with the investor.
– Give product demo (if applicable).
– Highlight your prior successes.
– Emphasize your team strength.
– Demonstrate you understand the market.
– Discuss how you will gain or sustain competitive
advantage.
– Assume you will succeed on revenue projections.
Do’s and Don’ts of the Pitch
• Do:
– Show you have a plan for each major risk.
– Research your audience.
– Target the presentation to the audience.
– Leave time for questions.
– Ask for adequate funding – that’s why you’re
there.
Do’s and Don’ts - Summary
• Remember, you only have a few minutes to
interest the investor – make sure you do.
• Less is more, be concise and to the point.
• Don’t hypothesize – execute!
• Hockey sticks are best left on the ice.
• Be frugal.
• Crawl before you walk before you run.
• NEVER be the smartest person in the room.
Do’s and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s
and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s and
Don’ts of the PitchDo’s and Don’ts - Summary
TBSB Network: The Next Way to Enjoy Sports
In an era where social media and entertainment technology
rule, it is important for industries to integrate with the times.
Whether it be fashion, music, or in this case—sports—people
nowadays prefer to have their daily dose of action best served
hot! Technology has enabled industries to do so. Through the
latest news updates and broadcasting dimensions, the sports
industry in particular has broadened the access that audience
members have to their favorite teams, players, and sport. Just as
technology evolves with the times, I feel it is important for
industries to do the same.
High performing sports are part of America’s past time.
Whether one grew up playing recreationally or was graced an
opportunity to perform at an upper level, sports has had some
impact on the lives of millions. Considering where this
admiration for any particular sport came from, it is expected to
have happened at an early age. According to the Minnesota
Amateur Sports Commission, the Athletic Footwear
Association, an USA Today Survey, and Michigan State in
2013, roughly 35 million kids sign up each season to participate
in a sport. While kiddie soccer may not be the most interesting
of segments, this data does raise the question as to why high-
performing athletes are not broadcasted at earlier stages in their
sports careers. Considerably, that [college] would be the phase
where professional athletes are segmented from the amateurs.
Should they not be broadcasted as well?
Next level entertainment is under way. TBSB Network
offers viewing opportunities for lovers of D1-D3 sports,
particularly American football. The NCAA is a billion-dollar
industry, enabling ordinary young adults to become
extraordinary legends in their own athletic right. People from
all over the world tune in to watch the NCAA championship and
March Madness, but these events are not nearly enough of a fix
for football [and basketball] lovers. TBSB sees opportunity in
this industry decay, and thus, an app that fixates the
right material was created.
From physical distance for family & friends, to time zone
dilemmas, it was hard for people to catch my latest tackle if
they were not one of the 81,500 fans in the stands. (Mind you,
tickets would resell for thousands of dollars and parking was
nearly impossible!). The people who were always front row at
my little league games where it all started were now lucky if
they could catch a glimpse of a play during the years where my
football performance mattered the most.
Growing up around and befriending other athletes like
myself, it was great to see my friends achieving the very dreams
we shared as kids. Some of my best friends are pursuing their
careers at the next level, and though I know they are well
performing athletes, it would have been great to be able to see
them play virtually. The delay was always that our games would
occur at the same time. My time on the road when traveling to
games was extensive, and I & others like myself would have
been extremely amused to see our peers play-by-play. All
because we play the sport, does not mean we do not like to see
others play it as well.
There are other networks in this industry that highlight
college sports and players, but let’s acknowledge what they
lack. To begin, their “highlights” are not nearly enough of what
actually goes on off screen. Similar to the NFL, D1-D3 athletes
train immensely. Many of us come from humble beginnings and
inspirational upbringings that make our story more unique.
Unless it is draft season, these stories are not brought to light.
This disables the possibility for fans to build more interpersonal
connections with their favorite player, and for college players
alike to lack the chance to show our personal, normal side.
Another disadvantage that these other networks have is
that they tend to only show powerful plays. Overtime
occurrences, major game-changing plays, and other
“newsworthy” events are what is typically shown after a college
football-filled Saturday—and only on Saturdays. However,
replays of entire games, as well as other segments relating to
the teams and their players, are not portrayed. This creates a
massive delay in information for college football lovers, as we ll
as an untapped market that can potential attract billions.
Contrary to broadcasts from ESPN, TBSB offers the latest
in college interviews, team updates, games, and any & all other
behind-the-scene opportunities. Again, the objective of the app
is to maintain a high-level interaction between fans, friends,
family, and football players. The TBSB Network would
specialize in these interpersonal connections with news updates,
live streaming opportunities, and message board features.
Through these application features, user connectivity is
promoted and practiced.
Fan favoritism is also an element that TBSB plans to
promote. During my time at Clemson, there were endless fans,
automobiles, and businesses painted our school colors: orange
and purple. Inspired by this, users of the application will be
able to customize their background/theme to their liking! Daily
raffles and weekly mega-raffles will be administered by these
teams, giving users a chance to win various prizes and
promoting use of the app.
D2 and D3 schools often rely on individual data updates
for scores, player stats, and other team information. With D1
and NFL teams, their information is fact-checked and regulated
for the most accurate updates. TBSB understands how lower-
level divisions may be at risk for data miscalculation, and
therefore, information ca only be updated by those with
authority over the games [head coaches, referees, and league
administrators]. For extra assurance, information will be cross -
checked via browsing software with other sources of data [i.e.
Twitter, blogs] so that if any potential discrepancies are
identified, they can be flagged and investigated.
The audience range for this particular application is
massive. Alma-maters & alumni, family & friends, scouts,
agents, and many more! Football fans do not fall under the same
category of age, race, or ability. TBSB understands that and
aims to make the app accessible for all users. From clear &
concise new user tutorials, to friendly virus-free add-ons, TBSB
Network members can control and customize their usage to their
liking!
Most importantly, the application will be interactive, even
when inactive. Considering that fan favoritism factor, the app
will “flash” with different colors [of course to the user’s liking
if enabled] that will signify a new sports update on one’s
favorite team or player. This feature differentiates from ESPN
and other sports networks, with their single [and boring] color.
The flash feature will attract usage & further exemplify the fast
happening news that TBSB is able to provide!
With these features and several more underway, the TBSB
is forecasted to be a great success to the sports industry and
technology market. The creative approach to intuitive
navigation and robust features will grasp the user’s attention,
and the love and passion that we all share for football will lock
them in as TBSB member for life!
How To Create A Pitch Deck
The “Perfect” Pitch Deck
• Ask 10 VC’s what their “perfect” pitch deck
looks like, and you’ll likely get 10 different
responses.
• Fred Wilson, of Union Square Ventures,
suggests you “keep it to six slides”.
• Guy Kawasaki, of Garage Technology
Ventures (and Apple and Google), uses the
10/20/30 rule
– 10 slides, 20 minutes, 30 point font.
The “Perfect” Pitch Deck
• Regardless of size, all great pitch decks tell
a compelling story.
• Set up the ‘problem’ (opportunity).
• Tell how you’re going to solve it.
• Introduce the team that will get it done.
• Provide other information.
• Ten slides (maximum).
The Ten Slides - First Five
1. Cover – contact information and tagline.
2. Opportunity – the problem and pain
points.
3. Team – investors are investing in you, so I
like this slide right up front.
4. Product – benefits and how it addresses
the problem (opportunity in number 2).
5. Market size – supported by research.
The Ten Slides – Last Five
6. Business model – how you make money.
7. Competition – why you’re better, but
don’t “knock” the competition.
8. Go to market strategy – how will you
gain users/customers.
9. Traction – what have you already
accomplished – revenues, users, partners.
10. What you need – how much, how used.
Final Thoughts
• Put financials projections, headcount,
milestones or timelines in an appendix. Pull
them up if asked (and that’s a good sign).
• Vet your deck with advisors, friends, or
even VC’s for useful feedback.
• “A PowerPoint greatly increases your
chance of getting a term sheet, or the dignity
of a quick no.” - David Cowan, Bessemer
Venture Partners.
How To Create A Pitch DeckThe “Perfect” Pitch DeckThe
“Perfect” Pitch DeckThe Ten Slides - First FiveThe Ten Slides
– Last FiveFinal Thoughts

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TBSB NetworkThe Best Sports Broadcasting Network is home to al

  • 1. TBSB Network The Best Sports Broadcasting Network is home to all college football games, events, and updates. From Alabama and Clemson to Mount Union and Wheaton College, Division 1 to Division 3 top to bottom 24/7 college football. Being a college football athlete myself and having played at Clemson University and now here at University of Maryland I understand the different levels of exposure programs and athletes get even across power 5 conferences there is some exposure but different and some more than others. What my goal and plan for TBSB is that we bring the same amounts of awareness and exposure to their programs that the Clemson’s and Alabama’s receive to their programs. After conducting many research experiments on former college athletes as well as parents, family members of student athletes, and fans I learned that they are not happy with not having the chance to always support and watch programs who aren’t top tier and do not have the same lime light as others. I also found that there is not one particular network that shows all power 5 conference football games on Saturdays, there are different networks you have to pay for monthly to keep up with all football games from different conferences. For example, you have ACC Network, Big 10 Network, and SEC Network for each of these networks you need a different subscription and or certain cable plan. With TBSB we are putting all of these networks under one station to give families, fans, and much more the best possible experience. I feel like this network will be beneficial to many different people starting with the players. Giving all players who are not receiving a lot of exposure this prime television opportunity for family and friends to watch and cheer them on. Also giving these players opportunities to be evaluated, and scouted by the NFL for those who have that desire. This network will also be
  • 2. beneficial to the university itself, football programs have a chance to increase school’s revenue at any given time. Putting these different schools in the lime light will increase the chances to help up school’s revenue. Last but not least TBSB will be beneficial to families, friends, fans, and much more the people who are not able to make it to the games but would still love to support and cheer on these programs. With the click of a button all of their problems are solved with TBSB giving them the chance to watch not only the games of their loved ones but any other college football games of their choice. Currently, I am in the process of finalizing the concept and sources of revenue, as of now my guaranteed sources of revenue will come from customers who sign up they will pay a monthly fee. My next source of revenue I want to work with television companies to have TBSB added to their channel listings and work with these different companies for another stream of revenue. These are my biggest “road blocks” at the moment. I also will have to find workers who are willing and dedicated to travel and keep up with the “busy work” this job comes with. My plan is too go around advertising at colleges and universities going after the younger crowd and newly graduates who would not have a problem traveling and being knowledgeable about the game. My last step in the process is finding a donor or grant to help with start up funds. I think I will be ready to start up after these things are finalized. Do’s and Don’ts of the Pitch Do’s and Don’ts of the Pitch • Don’t:
  • 3. – Talk about projections without a plan. – Lie or exaggerate. – Forecast “hockey stick” growth. – Say “I have no competitors”. – Focus only on positives. – Dwell on issues – tell how you will solve them. – Read your slides. – Become argumentative or defensive. Do’s and Don’ts of the Pitch • Don’t (continued): – Obsess about your financial stake. – Not listen. – Pitch before you’ve practiced and are ready. – Say that “all of your assumptions are very conservative and you’ll do better” (do, sensitivity analysis). – Leave your technology turned on during the pitch. – Try to answer a question you have no answer for. Do’s and Don’ts of the Pitch • Do: – Connect emotionally with the investor. – Give product demo (if applicable). – Highlight your prior successes. – Emphasize your team strength. – Demonstrate you understand the market.
  • 4. – Discuss how you will gain or sustain competitive advantage. – Assume you will succeed on revenue projections. Do’s and Don’ts of the Pitch • Do: – Show you have a plan for each major risk. – Research your audience. – Target the presentation to the audience. – Leave time for questions. – Ask for adequate funding – that’s why you’re there. Do’s and Don’ts - Summary • Remember, you only have a few minutes to interest the investor – make sure you do. • Less is more, be concise and to the point. • Don’t hypothesize – execute! • Hockey sticks are best left on the ice. • Be frugal. • Crawl before you walk before you run. • NEVER be the smartest person in the room. Do’s and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s and Don’ts of the PitchDo’s and Don’ts - Summary
  • 5. TBSB Network: The Next Way to Enjoy Sports In an era where social media and entertainment technology rule, it is important for industries to integrate with the times. Whether it be fashion, music, or in this case—sports—people nowadays prefer to have their daily dose of action best served hot! Technology has enabled industries to do so. Through the latest news updates and broadcasting dimensions, the sports industry in particular has broadened the access that audience members have to their favorite teams, players, and sport. Just as technology evolves with the times, I feel it is important for industries to do the same. High performing sports are part of America’s past time. Whether one grew up playing recreationally or was graced an opportunity to perform at an upper level, sports has had some impact on the lives of millions. Considering where this admiration for any particular sport came from, it is expected to have happened at an early age. According to the Minnesota Amateur Sports Commission, the Athletic Footwear Association, an USA Today Survey, and Michigan State in 2013, roughly 35 million kids sign up each season to participate in a sport. While kiddie soccer may not be the most interesting of segments, this data does raise the question as to why high- performing athletes are not broadcasted at earlier stages in their sports careers. Considerably, that [college] would be the phase where professional athletes are segmented from the amateurs. Should they not be broadcasted as well? Next level entertainment is under way. TBSB Network offers viewing opportunities for lovers of D1-D3 sports, particularly American football. The NCAA is a billion-dollar industry, enabling ordinary young adults to become extraordinary legends in their own athletic right. People from all over the world tune in to watch the NCAA championship and March Madness, but these events are not nearly enough of a fix for football [and basketball] lovers. TBSB sees opportunity in
  • 6. this industry decay, and thus, an app that fixates the right material was created. From physical distance for family & friends, to time zone dilemmas, it was hard for people to catch my latest tackle if they were not one of the 81,500 fans in the stands. (Mind you, tickets would resell for thousands of dollars and parking was nearly impossible!). The people who were always front row at my little league games where it all started were now lucky if they could catch a glimpse of a play during the years where my football performance mattered the most. Growing up around and befriending other athletes like myself, it was great to see my friends achieving the very dreams we shared as kids. Some of my best friends are pursuing their careers at the next level, and though I know they are well performing athletes, it would have been great to be able to see them play virtually. The delay was always that our games would occur at the same time. My time on the road when traveling to games was extensive, and I & others like myself would have been extremely amused to see our peers play-by-play. All because we play the sport, does not mean we do not like to see others play it as well. There are other networks in this industry that highlight college sports and players, but let’s acknowledge what they lack. To begin, their “highlights” are not nearly enough of what actually goes on off screen. Similar to the NFL, D1-D3 athletes train immensely. Many of us come from humble beginnings and inspirational upbringings that make our story more unique. Unless it is draft season, these stories are not brought to light. This disables the possibility for fans to build more interpersonal connections with their favorite player, and for college players alike to lack the chance to show our personal, normal side. Another disadvantage that these other networks have is that they tend to only show powerful plays. Overtime occurrences, major game-changing plays, and other “newsworthy” events are what is typically shown after a college
  • 7. football-filled Saturday—and only on Saturdays. However, replays of entire games, as well as other segments relating to the teams and their players, are not portrayed. This creates a massive delay in information for college football lovers, as we ll as an untapped market that can potential attract billions. Contrary to broadcasts from ESPN, TBSB offers the latest in college interviews, team updates, games, and any & all other behind-the-scene opportunities. Again, the objective of the app is to maintain a high-level interaction between fans, friends, family, and football players. The TBSB Network would specialize in these interpersonal connections with news updates, live streaming opportunities, and message board features. Through these application features, user connectivity is promoted and practiced. Fan favoritism is also an element that TBSB plans to promote. During my time at Clemson, there were endless fans, automobiles, and businesses painted our school colors: orange and purple. Inspired by this, users of the application will be able to customize their background/theme to their liking! Daily raffles and weekly mega-raffles will be administered by these teams, giving users a chance to win various prizes and promoting use of the app. D2 and D3 schools often rely on individual data updates for scores, player stats, and other team information. With D1 and NFL teams, their information is fact-checked and regulated for the most accurate updates. TBSB understands how lower- level divisions may be at risk for data miscalculation, and therefore, information ca only be updated by those with authority over the games [head coaches, referees, and league administrators]. For extra assurance, information will be cross - checked via browsing software with other sources of data [i.e. Twitter, blogs] so that if any potential discrepancies are identified, they can be flagged and investigated. The audience range for this particular application is massive. Alma-maters & alumni, family & friends, scouts, agents, and many more! Football fans do not fall under the same
  • 8. category of age, race, or ability. TBSB understands that and aims to make the app accessible for all users. From clear & concise new user tutorials, to friendly virus-free add-ons, TBSB Network members can control and customize their usage to their liking! Most importantly, the application will be interactive, even when inactive. Considering that fan favoritism factor, the app will “flash” with different colors [of course to the user’s liking if enabled] that will signify a new sports update on one’s favorite team or player. This feature differentiates from ESPN and other sports networks, with their single [and boring] color. The flash feature will attract usage & further exemplify the fast happening news that TBSB is able to provide! With these features and several more underway, the TBSB is forecasted to be a great success to the sports industry and technology market. The creative approach to intuitive navigation and robust features will grasp the user’s attention, and the love and passion that we all share for football will lock them in as TBSB member for life! How To Create A Pitch Deck The “Perfect” Pitch Deck • Ask 10 VC’s what their “perfect” pitch deck looks like, and you’ll likely get 10 different responses. • Fred Wilson, of Union Square Ventures, suggests you “keep it to six slides”. • Guy Kawasaki, of Garage Technology
  • 9. Ventures (and Apple and Google), uses the 10/20/30 rule – 10 slides, 20 minutes, 30 point font. The “Perfect” Pitch Deck • Regardless of size, all great pitch decks tell a compelling story. • Set up the ‘problem’ (opportunity). • Tell how you’re going to solve it. • Introduce the team that will get it done. • Provide other information. • Ten slides (maximum). The Ten Slides - First Five 1. Cover – contact information and tagline. 2. Opportunity – the problem and pain points. 3. Team – investors are investing in you, so I like this slide right up front. 4. Product – benefits and how it addresses the problem (opportunity in number 2). 5. Market size – supported by research. The Ten Slides – Last Five 6. Business model – how you make money. 7. Competition – why you’re better, but
  • 10. don’t “knock” the competition. 8. Go to market strategy – how will you gain users/customers. 9. Traction – what have you already accomplished – revenues, users, partners. 10. What you need – how much, how used. Final Thoughts • Put financials projections, headcount, milestones or timelines in an appendix. Pull them up if asked (and that’s a good sign). • Vet your deck with advisors, friends, or even VC’s for useful feedback. • “A PowerPoint greatly increases your chance of getting a term sheet, or the dignity of a quick no.” - David Cowan, Bessemer Venture Partners. How To Create A Pitch DeckThe “Perfect” Pitch DeckThe “Perfect” Pitch DeckThe Ten Slides - First FiveThe Ten Slides – Last FiveFinal Thoughts