2. Definition
• Closely related – not necessarily
interchangeable
– Ethnicity = persons heritage and culture
– Race = socially constructed term most often
conveyed by skin color
• Media normally use race as descriptive term
since it’s easier to explain
3. Sports as a catalyst for change
• Exceptional performance or results by Black
athletes
– Jack Jackson
– Jesse Owens
– Jackie Robinson
– Texas Western
– Wendell Scott
7. 2011-2012 Head Coaching Rates %
MLB NBA WNBA NFL MLS CFB MCB WCB
White 61 47 67 81 89 89 80 83
African
American
14 47 33 16 5 9 19 15
Latino 17 3 0 0 5 <1 1 1
Asian 1 3 0 3 0 1 0 <1
Other 0 0 0 0 0 1 1 1
Women 0 0 42 0 0 0 0 52
8. Media Stacking
• Appealing to the audience
• Success doesn’t equate to coverage
• Advertizing slanted
• Stacking = placing certain races in
places/positions that fit social
stereotyping/expectations
• Depictions
9. Racial and Ethnic Issues with Mascots
• Insensitivity
• Inflammatory
• Indignant
• Innocent