Ana Riascos | Improve your digital marketing strategy
Improve Your Digital Marketing
Strategy for 2017
Being a computerized promoting master, Ana Riascos is
giving his SEO administrations to more than 29 years.
With an outstanding diagnostic personality and
information of advanced showcasing abilities, he is
straightforwardly working with advertising and systems
administration division. He breaks down your business,
industry and help you deciding the best showcasing
techniques and procedures to use. He is prestigious for
applying his snappiest, simplest and most proficient
methodologies to influence your business to become
on the web.
Digital Marketing Expert
To start improving your digital marketing strategy for
2017 you need to define your business’ overall
objective for the year. Discover what is the overriding
objective you want your digital marketing efforts to
achieve and build your digital marketing strategy
around it, says Ana Riascos.
Be specific with your KPIs by recognizing the figures
you will be responsible for achieving and realistic by
analyzing your previous digital marketing efforts.
According to Ana Riascos this will ensure your aim for a
positive increase on your current results. Don’t forget
to identify a method to help you measure each of your
Set and measure your KPIs
To learn from your mistakes you need to know what
they are. Analyze your past digital marketing strategies
so you won’t repeat the same mistakes and be able to
focus on setting the best KPIs for your business. Don’t
forget to analyze your competitor's’ strategy too.
Analyze your success and failures of last year
Don’t forget to speak your client's language and don’t
let the planning take away from the people you’re
trying to reach. You already know who your audience is
but it is easy to forget that amidst all the KPI setting,
budget fretting and channel selection.
Remember whom you are targeting
Ana Riascos says to start with the basic information
that you already have, like age, gender and location.
Investigate their emotional desires, goals, aspirations,
fears and unconscious desires and identify the
problems you can help your target persona solve.
When creating your personas this is the perfect time to
identify the people who will be of influence to them,
these are the influencers your strategy should target.
Develop your client’s persona
According to Ana Riascos it is important to take stock of
all of your resources before deciding on what else you
might need for the next period. Look at the historical
data of what has worked before and allocate a specific
portion of the budget for each digital channel you want
to use for paid promotion. If a certain element of your
paid promotion strategy isn’t bringing you the results
you desire, revisit it and invest the allocated budget
figure into the channel that’s bringing you the best
Stick to your budget
Look at your current team and be realistic here, ensure
that no-one will be over stretched or over burdened.
Identify whether you need to hire more people and
whether you have the means to do so. You can also get
each of your team members to review their digital
marketing activity and brainstorm a few ideas for their
future strategy, says Ana Riascos.
Assess what you are capable of achieving
Ana Riascos says that the only thing is that you still
can’t predict exactly how your customers will behave.
So it is essential to continuously measure and monitor
your strategy’s performance and to change elements
where required. Your plan is your guide but you don’t
need to follow it completely. Wait to see how your
customer reacts to the new strategy.
Don’t stick completely to your plan