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Poynter Best Practices 09 Social Media engagement

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Amy Wood
Amy Wood

Engaging news audiences with social media, as presented by Interactive Anchor Amy Wood WSPA TV and creator of TheRibbit.com

News & PoliticsBusinessTechnology
1 of 17
Amy Wood Live From The Anchor Desk: Engaging Your Audience
Create a following 7200 9100 500 Blogsite
Host Live Chat room during broadcast
Create an interactive home
Use social commenting systems
Feature interaction on TV
Live streaming and 12 sec video updates
Webcam Interviews
Create Blog Polls
Live Blog special events/reports
Big Stories - Huge Opportunity
Video Demo with Screentoaster
Focus on Listening
Celebrate followers/friends
Win the RESPONSE race!
Create Ambassadors
Amy Wood Live From The Anchor Desk: Engaging Your Audience

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Poynter Best Practices 09 Social Media engagement

  • 1. Amy Wood Live From The Anchor Desk: Engaging Your Audience
  • 2. Create a following 7200 9100 500 Blogsite
  • 3. Host Live Chat room during broadcast
  • 4. Create an interactive home
  • 5. Use social commenting systems
  • 6. Feature interaction on TV
  • 7. Live streaming and 12 sec video updates
  • 8. Webcam Interviews
  • 9. Create Blog Polls
  • 10. Live Blog special events/reports
  • 11. Big Stories - Huge Opportunity
  • 12. Video Demo with Screentoaster
  • 14. Celebrate followers/friends
  • 15. Win the RESPONSE race!
  • 17. Amy Wood Live From The Anchor Desk: Engaging Your Audience

Editor's Notes

  1. You can figure out how to add value by listening – watch what others in your biz share… not to copy but to find your voice and find your niche – so you can add to the conversation..
  2. CELEBRATE other people their accomplishments, contributions, tips and insight! RETWEET generously… give virtual high fives!
  3. Be responsive there’s a race to react.. Win it. Own it.
  4. You’re creating excitedethusiastic passionate ambassadors.