1. 01DISTORTED BEAUTY
IMAGE MANIPULATION:This creation was to showcase
the uglier side of London Fashion week. I created a series
of mismatched images of models from the catwalks. I
wanted to take a new look at the world of fashion, looking
at the models from others angles.

2. 02TIME AND PLACE
PHOTOGRAPHY: For this brief I was to create a series
of 5 landscape images that would be placed on London
tube trains to promote a newTV show.There had to be
connecting features on the images, which is why I chose
to include the repeating birds in all 5 photos. I interpreted
the ‘time’ aspect with the black and white style; fading
across the picture

3. 03TIME AND PLACE
PHOTOGRAPHY: For the second part of the brief, I
had to create 5 portrait images that would be placed
on the escalators in tube stations.They had to link with
the previous series so I kept the repeating bird theme. I
interpreted the ‘place’ aspect by taking pictures of different
places within a town.

4. 04THE DESIGN PROCESS
POSTER:There are many different design processes, but
the jist is always the same. It’s the way designers work
through a brief. This poster shows my interpretation of
the process, just using different mark making.

5. 05ROSIE’S FIRST ADVENTURE
BOOK:This was a typographic brief based on a object
that had been on display at the Powell Cotton museum.
I chose the butterflies and decided to create a children’s
book.To the right is all the pages in the book and the front
cover.The inside pages of the book were folded so they
could be pulled out to show wings of a butterfly.
Once upon a time there was a butterfly
C A L L E D R O S I E .
ROSIE
was the most beautiful butterfly in
ALL THE LAND.
She loved to fly around all day
with her friends to feed on the
nectar from the
FLOWERS.
ROSIE
was a monarch butterfly like
ALL HER FRIENDS.
It was
GETTING INTO WINTER.
Rosie could tell because she
has to wear her winter coat
when she went out with her
friends.
R O S I E
knows from stories that her older
brothers and sisters had told her
that monarch butterflies
ALL TAKE A TRIP TOGETHER
somewhere far away when
the weather gets cold.
She was really
E X C I T E D .
So the next morning, Rosie
PACKED HER BAGS
and got ready to take the
loooong journey.
She went to the meet the other
butterflies with all her brothers
and sisters and they all
TOOK OFF TOGETHER.
“Are we going to have a rest soon?”
Rosie asked Lilly, her older sister.
“I’m getting tired.”
“We’ve only just started,” said Lilly.
“There is a long way to go.”
“We will stop soon.”
“We have been flying a while, lets
take a rest on that big tree down
there.”
Rosie was happy.
Her little wings were very tired and
NEEDED A REST.
Rosie’s Dad said they
were going stay here
FOR THE NIGHT.
So, R O S I E
curled up on her
spot on the tree and
So all the butterflies carried on following
Rosie’s Dad, Jim - the leader of the
trip, for a while longer until he said,
went to sleep.
When she woke up, she looked
around and couldn’t see any of her
friends or brothers or sisters.
Rosie was very
WORRIED.
“It was me,”
the voice replied.
Rosie looked down and saw a
LITTLE CATERPILLAR
looking up at her.
She didn’t know where they could be.
“Excuse me!”
“What was that?” said Rosie.
“Oh, thank you,” said Rosie.
“THANK YOU so much.”
“You are welcome, “ replied
the caterpillar.
“GOOD LUCK!” he said as
Rosie flew off into the sky.
“Did you see where my
friends went?” asked Rosie
“Yes, they went that
way,” said the caterpillar
pointing into the sky.
Rosie FLEW HIGH into the
sky, looking for her friends.
SHE COULD SEE THEM!
She flew as fast as
she could
to catch up to them.
“I hope I reach them soon,”
Rosie said to herself.
Rosie flew very fast,
and soon caught up with
all the other butterflies.
She was
VERY HAPPY
to be back with her family.
A little while later, Rosie and the
rest of the butterflies reached
THEIR NEW HOME.
Rosie couldn’t wait to start
exploring but she very
tired from the long journey.
Her next adventure
would have wait until
TOMORROW.
ROSIE is going on her
first advernture.
Is she going to be able
to stay out of trouble?
Open up the pages to
find out!
R O
S
I E S
‘
FIRST ADVENTURE
Written andIllustrated by AMY LEAT

6. 06POWELL COTTON
POSTER:A poster designed for Powell Cotton museum.
It was advertising for a made up movie premier of Powell
Cotton:The Movie, to be held at Quex Park.The brief
stated that the poster had to include 10 images, be able to
be folded down to an A5 size and had to follow a design
movement, I chose constructivism.
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
POWELLCOTTON:
TheMovie
FreeEntry
1st-14th February 2015Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
POWELLCOTTON:
TheMovie
FreeEntry
Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
1st-14th February 2015
1st-14th February 2015
BryanCranstan
BryanCranstan
1st-14th February 2015
1st-14th February 2015
1st-14th February 2015 1st-14th February 2015
“A delight as always. A bit of Africa in the UK” The wonderful Powell-Cotton Museum in Kent, using century-old specimens
for 21st century conservation education.”
“Held in trust for the benefit of students and the enjoyment of visitors”.“History On Our Doorstep”“enhance, preserve and care for its collections whilst sharing with others a
true understanding of their historical, cultural and scientific importance..”
““A look back in time”
“An exquisite, high class endeavour, unique in its quality, value and sense
of the essentials of the period it covers. A national - and wider - treasure.”
POWELLCOTTON:
TheMovie
FreeEntry
1st-14th February 2015Quex Park,
Park Lane,
Birchington,
Kent,
CT7 0BH
BryanCranstan
Where the past meets the present to change the future”

7. 07STYLE STEALS
WEBSITE DESIGN:This is a website design, made to
promote a new app. The image to the right shows the
layout style of the homepage for the site, it has the logo,
and hero image as well as a brief explanation of what the
app does.

8. 08LETTERFORM, WORD, IMAGE
POSTER:These posters were created to promote a
exhibition at a local gallery.Visual hierarchy was a key
objective of the brief.Three different posters were made
in different sizes and colours themes (one full colour, the
others monotone).
LETTERFORM, WORD, IMAGE
Monday 12 January - Friday 06 February 2015
Turner Contemporary
info@turnercontemporary.org
Alan Kitching,
David Carson,
Ed Ruscha,
Hamish Fulton,
Marian Bantjes,
Paula Scher,
Stefan Segmiester,
Stephen Powers
Margate, Kent, CT9 1HG
Turner Contemporary
LETTERFORM, WORD, IMAGE
Monday 12 January - Friday 06 February 2015
Alan Kitching,
David Carson,
Ed Ruscha,
Hamish Fulton,
Marian Bantjes,
Paula Scher,
Stefan Segmiester,
Stephen Powers
info@turnercontemporary.org Margate, Kent, CT9 1HG
LETTERFORM, WORD, IMAGE
Alan Kitching,
David Carson,
Ed Ruscha,
Hamish Fulton,
Marian Bantjes,
Paula Scher,
Stefan Segmiester,
Stephen Powers
Turner Contemporary
Friday 09 January 2015
you are cordially invited to the private view
info@turnercontemporary.org Margate, Kent, CT9 1HG

9. 09MEDIA MASH UP
INFOGRAPHIC:These two infographics show two
different memes and their journeys of success. One is
about a top down meme (meaning used professionally)
and one bottom up.
Success KidVirgin Media advertising campaign
since 2012
Where it started...
...and where it ended!
Why memejacking is
A GREAT
ADVERTISING IDEA
EST. 2007
2007:
the image was first seen
when Laney Griner posted the
image on her Flickr account.
2008:
people started using the image for personal
use. Paired with phrases such as
‘Ima fuck you up’ or ‘I hate sandcastles’
the image then
became freely
available on the
image hosting site
pyzam.com
January 2011:
earliest success kid image macro
uploaded on to Reddit
35,660
shares
February 2011:
66,000 image macros on
Quickmeme
3000 results on subreddit based on
success kid
300 on Meme Generator
4000 likes on
facebook
July 2011:
Tumblr started
‘fuck yeah success kid’
- a collection of meme
mash-ups
2012:
Virgin Media purchased the
rights to use the image in their
advertising campaign
2015:
the internet help raise
$100,000 for success kid
dads kidney transplant
meme is already viral
so its already well
known by majority of
people
perfect for sharing on
social media - extra,
free, advertising
minimal time to create
our brains process images better
than words - and the internet has
gone visual! 3.17 billion internet users worldwide
402 million tumblr users
307 million twitter users
112 million flickr users in 63 countries
36 million Reddit users - 202 million visitors a month
internet is as popular as it’s
ever been - - perfect time
for memejacking
slogan reads “Tim just realised his parents get
HD channels at no extra cost.”
advertising
should follow
EST. 2012
Grumpy Cat
Internet Celebrity since September 2012
Where it started...
25,300
upvotes in 24 hours
1,030,000
Imgur views in 48 hours
Name: Tardar Sauce
Born: April 2nd 2012
Owner: Tabatha Bundesen
Species: Felis Domesticus
Breed: Snowshoe Siamese
Sex: Female Reddit
“This cat is not impressed.”
“We’ve all had our days...”
After Buzzfeed reblogged
the image entitled -
- 300 posts associated with the
keyword ‘Grumpy Cat’ were
submitted to Reddit in 48 hours.
Within 48 hours
of the original
post more than
100 image macros were
submitted to Quickmeme.
Social Media...
Grumpy merchandise...
In 2012, a third of popular
memes came from Reddit
Notable examples
Likes the growth over three years
August 2013
January 2014
October 2015
1,100,000
2,909,526
8,204,821
165%
182%
facebook
twitter
instagram
youtube
1,000,000
306,395
220,610
Grumpycats.com 1,500,000
unique visitors
per month
The official Grumpy Cat book:
Grumpy Cat: A Grumpy
Book
Published June 23rd, 2013 by
Chronicle Books was listed #7 on The
New York Times best-seller list.
Forbes interview:
9,943 views
In September 2013, it was announced that
Grumpy Cat would be the official sponsor of
Friskies.
She has appeared in episodes of Friskies YouTube
game show:
‘Will Kitty Play With It?”
YouTube Views: 801,691 (on average)
Clothing Books Toys Calendars Apps Grumppuccino
Grumppuccino Coffee
‘It’s Awfully Good’
Creamy blend of coffee and milk: available in coffee, mocha
and vanilla flavour.
EST. 2012
Media appearances...

10. 10SELF INITIATED
GREETING CARDS: For this brief I was allowed to ex-
plore whatever I wanted. I chose to hand-make a series of
greeting cards. Specifically exploring different types of folds
and cuts to create visually pleasing pieces.